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MarketLine Industry Profile
Canned Food in
Asia-Pacific
September 2014
Reference Code: 0200-2210
Publication Date: September 2014
WWW.MARKETLINE.COM
MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED
Asia-Pacific - Canned Food

MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED
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EXECUTIVE SUMMARY
Market value
The Asia-Pacific canned food market grew by 2.9% in 2013 to reach a value of $12,985.3 billion.
Market value forecast

In 2018, the Asia-Pacific canned food market is forecast to have a value of $15,448.3 billion, an increase of 19% since
2013.
Market volume
The Asia-Pacific canned food market grew by 2.7% in 2013 to reach a volume of 2,478.1 billion kg.
Market volume forecast

In 2018, the Asia-Pacific canned food market is forecast to have a volume of 2,870.2 billion kg, an increase of 15.8%
since 2013.
Category segmentation
Canned fish/seafood is the largest segment of the canned food market in Asia-Pacific, accounting for 34.9% of the
market's total value.
Geography segmentation
Japan accounts for 26.3% of the Asia-Pacific canned food market value.
Market share
Hagoromo Foods Corp. is the leading player in the Asia-Pacific canned food market, generating a 5.9% share of the
market's value.
Market rivalry
The canned food market is highly fragmented which contributes to a strong degree of rivalry among market players.

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TABLE OF CONTENTS
Executive Summary ....................................................................................................................................................... 2
Market value............................................................................................................................................................... 2
Market value forecast ................................................................................................................................................. 2
Market volume............................................................................................................................................................ 2
Market volume forecast .............................................................................................................................................. 2
Category segmentation .............................................................................................................................................. 2
Geography segmentation ........................................................................................................................................... 2
Market share .............................................................................................................................................................. 2
Market rivalry.............................................................................................................................................................. 2
Market Overview ............................................................................................................................................................ 7
Market definition ......................................................................................................................................................... 7
Market analysis .......................................................................................................................................................... 7
Market Data ................................................................................................................................................................... 8
Market value............................................................................................................................................................... 8
Market volume............................................................................................................................................................ 9
Market Segmentation ................................................................................................................................................... 10
Category segmentation ............................................................................................................................................ 10
Geography segmentation ......................................................................................................................................... 11
Market share ............................................................................................................................................................ 12
Market distribution .................................................................................................................................................... 13
Market Outlook ............................................................................................................................................................. 14
Market value forecast ............................................................................................................................................... 14
Market volume forecast ............................................................................................................................................ 15
Five Forces Analysis .................................................................................................................................................... 16
Summary .................................................................................................................................................................. 16
Buyer power ............................................................................................................................................................. 17
Supplier power ......................................................................................................................................................... 18
New entrants ............................................................................................................................................................ 19
Threat of substitutes................................................................................................................................................. 20
Degree of rivalry ....................................................................................................................................................... 21
Leading Companies ..................................................................................................................................................... 22

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Berkshire Hathaway, Inc. ......................................................................................................................................... 22

Century Pacific Food Inc .......................................................................................................................................... 25
J. R. Simplot Company ............................................................................................................................................ 26
Appendix ...................................................................................................................................................................... 27
Methodology............................................................................................................................................................. 27
Industry associations ................................................................................................................................................ 28
Related MarketLine research ................................................................................................................................... 28

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LIST OF TABLES
Table 1: Asia-Pacific canned food market value: $ billion, 200913 .............................................................................. 8
Table 2: AsiaPacific canned food market volume: billion kg, 200913 ......................................................................... 9
Table 3: AsiaPacific canned food market category segmentation: $ billion, 2013 ...................................................... 10
Table 4: AsiaPacific canned food market geography segmentation: $ billion, 2013 ................................................... 11
Table 5: Asia-Pacific canned food market share: % share, by value, 2013 .................................................................. 12
Table 6: Asia-Pacific canned food market distribution: % share, by value, 2013 ......................................................... 13
Table 7: Asia-Pacific canned food market value forecast: $ billion, 201318............................................................... 14
Table 8: AsiaPacific canned food market volume forecast: billion kg, 201318 ......................................................... 15
Table 9: Berkshire Hathaway, Inc.: key facts ............................................................................................................... 22
Table 10: Berkshire Hathaway, Inc.: key financials ($)................................................................................................. 23
Table 11: Berkshire Hathaway, Inc.: key financial ratios .............................................................................................. 23
Table 12: Century Pacific Food Inc: key facts .............................................................................................................. 25
Table 13: J. R. Simplot Company: key facts ................................................................................................................ 26

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LIST OF FIGURES
Figure 1: Asia-Pacific canned food market value: $ billion, 200913 ............................................................................. 8
Figure 2: AsiaPacific canned food market volume: billion kg, 200913........................................................................ 9
Figure 3: AsiaPacific canned food market category segmentation: % share, by value, 2013 .................................... 10
Figure 4: AsiaPacific canned food market geography segmentation: % share, by value, 2013 ................................. 11
Figure 5: Asia-Pacific canned food market share: % share, by value, 2013 ................................................................ 12
Figure 6: Asia-Pacific canned food market distribution: % share, by value, 2013 ........................................................ 13
Figure 7: Asia-Pacific canned food market value forecast: $ billion, 201318 ............................................................. 14
Figure 8: AsiaPacific canned food market volume forecast: billion kg, 201318 ........................................................ 15
Figure 9: Forces driving competition in the canned food market in Asia-Pacific, 2013................................................. 16
Figure 10: Drivers of buyer power in the canned food market in Asia-Pacific, 2013 .................................................... 17
Figure 11: Drivers of supplier power in the canned food market in Asia-Pacific, 2013 ................................................. 18
Figure 12: Factors influencing the likelihood of new entrants in the canned food market in Asia-Pacific, 2013 ........... 19
Figure 13: Factors influencing the threat of substitutes in the canned food market in Asia-Pacific, 2013 .................... 20
Figure 14: Drivers of degree of rivalry in the canned food market in Asia-Pacific, 2013 .............................................. 21
Figure 15: Berkshire Hathaway, Inc.: revenues & profitability ...................................................................................... 23
Figure 16: Berkshire Hathaway, Inc.: assets & liabilities .............................................................................................. 24

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MARKET OVERVIEW
Market definition
The canned foods market consists of the retail sales of canned desserts, canned fish/seafood & meat products, canned
fruit, canned pasta & noodles, canned ready meals and canned vegetables. The market is valued according to retail
selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have
been calculated using 2013 annual average exchange rates.
For the purposes of this report, Asia-Pacific comprises Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia,
New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam.
Market analysis
The Asia-Pacific canned food market has seen moderate growth between 2009 and 2013, although the pace has
tempered from 2012 onwards. He market is forecast to continue expanding at a similar rate until 2018.
The Asia-Pacific canned food market had total revenues of $13.0bn in 2013, representing a compound annual growth
rate (CAGR) of 3.4% between 2009 and 2013. In comparison, the Chinese and Japanese markets grew with CAGRs of
6.4% and 0.3% respectively, over the same period, to reach respective values of $2.4bn and $3.4bn in 2013.
Market consumption volume increased with a CAGR of 3% between 2009 and 2013, to reach a total of 2.5 billion kg in
2013. The market's volume is expected to rise to 2.9 billion kg by the end of 2018, representing a CAGR of 3% for the
2013-2018 period.
The canned fish/seafood segment was the market's most lucrative in 2013, with total revenues of $4.5bn, equivalent to
34.9% of the market's overall value. The canned meat products segment contributed revenues of $3.5bn in 2013,
equating to 27.3% of the market's aggregate value.
The performance of the market is forecast to follow a similar pattern with an anticipated CAGR of 3.5% for the five-year
period 2013 - 2018, which is expected to drive the market to a value of $15.4bn by the end of 2018. Comparatively, the
Chinese market will increase with a CAGR of 6.4%, and the Japanese market will decline with a compound annual rate
of change (CARC) of -0.9%, over the same period, to reach respective values of $3.2bn and $3.3bn in 2018.

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MARKET DATA
Market value
The Asia-Pacific canned food market grew by 2.9% in 2013 to reach a value of $12,985.3 billion.
The compound annual growth rate of the market in the period 200913 was 3.4%.
Table 1: Asia-Pacific canned food market value: $ billion, 200913

Year
$ billion
billion
2009
11,343.3
8,541.0
2010
11,803.4
8,887.4
4.1%
2011
12,292.5
9,255.7
4.1%
2012
12,617.3
9,500.2
2.6%
2013
12,985.3
9,777.3
2.9%
CAGR: 200913
SOURCE: MARKETLINE
% Growth
3.4%
MARKETLINE
Figure 1: Asia-Pacific canned food market value: $ billion, 200913
SOURCE: MARKETLINE

MARKETLINE
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Market volume
The Asia-Pacific canned food market grew by 2.7% in 2013 to reach a volume of 2,478.1 billion kg.
The compound annual growth rate of the market in the period 200913 was 3%.
Table 2: AsiaPacific canned food market volume: billion kg, 200913

Year
billion kg
2009
2,203.1
2010
2,283.9
3.7%
2011
2,354.8
3.1%
2012
2,413.3
2.5%
2013
2,478.1
2.7%
CAGR: 200913
SOURCE: MARKETLINE
% Growth
3.0%
MARKETLINE
Figure 2: AsiaPacific canned food market volume: billion kg, 200913
SOURCE: MARKETLINE

MARKETLINE
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MARKET SEGMENTATION
Category segmentation
Canned fish/seafood is the largest segment of the canned food market in Asia-Pacific, accounting for 34.9% of the
market's total value.
The Canned meat products segment accounts for a further 27.3% of the market.
Table 3: AsiaPacific canned food market category segmentation: $ billion, 2013

Category
2013
Canned fish/seafood
4,529.1
34.9%
Canned meat products
3,541.0
27.3%
Canned vegetables
2,378.4
18.3%
Canned fruit
1,583.9
12.2%
558.5
4.3%
394.3
3.0%
12,985.2
100%
Canned ready meals

Canned pasta & noodles and
desserts
Total
SOURCE: MARKETLINE
MARKETLINE
Figure 3: AsiaPacific canned food market category segmentation: % share, by value, 2013
SOURCE: MARKETLINE

MARKETLINE
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Geography segmentation
Japan accounts for 26.3% of the Asia-Pacific canned food market value.
China accounts for a further 18.1% of the Asia-Pacific market.
Table 4: AsiaPacific canned food market geography segmentation: $ billion, 2013

Geography
2013
Japan
3,409.6
26.3
China
2,351.4
18.1
South Korea
1,300.8
10.0
411.1
3.2
5,512.3
42.5
12,985.2
100%
India
Rest of Asia-Pacific
Total
SOURCE: MARKETLINE
MARKETLINE
Figure 4: AsiaPacific canned food market geography segmentation: % share, by value, 2013
SOURCE: MARKETLINE

MARKETLINE
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Market share
Hagoromo Foods Corp. is the leading player in the Asia-Pacific canned food market, generating a 5.9% share of the
market's value.
Century Pacific Group accounts for a further 4.3% of the market.
Table 5: Asia-Pacific canned food market share: % share, by value, 2013

Company
% Share
Hagoromo Foods Corp.
5.9%
Century Pacific Group
4.3%
Berkshire Hathaway & 3G Capital
3.2%
J. R. Simplot Company
2.7%
Other
83.9%
Total
100%
SOURCE: MARKETLINE
MARKETLINE
Figure 5: Asia-Pacific canned food market share: % share, by value, 2013
SOURCE: MARKETLINE

MARKETLINE
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Market distribution
Supermarkets / hypermarkets form the leading distribution channel in the Asia-Pacific canned food market, accounting
for a 60.8% share of the total market's value.
Independent Retailers accounts for a further 19.6% of the market.
Table 6: Asia-Pacific canned food market distribution: % share, by value, 2013

Channel
% Share
Supermarkets / hypermarkets
60.8%
Independent Retailers
19.6%
Convenience Stores
12.8%
Specialist Retailers
4.9%
Other
1.9%
Total
100%
SOURCE: MARKETLINE
MARKETLINE
Figure 6: Asia-Pacific canned food market distribution: % share, by value, 2013
SOURCE: MARKETLINE

MARKETLINE
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MARKET OUTLOOK
Market value forecast
In 2018, the Asia-Pacific canned food market is forecast to have a value of $15,448.3 billion, an increase of 19% since
2013.
The compound annual growth rate of the market in the period 201318 is predicted to be 3.5%.
Table 7: Asia-Pacific canned food market value forecast: $ billion, 201318

Year
$ billion
billion
% Growth
2013
12,985.3
9,777.3
2.9%
2014
13,398.6
10,088.6
3.2%
2015
13,864.9
10,439.7
3.5%
2016
14,363.0
10,814.7
3.6%
2017
14,887.7
11,209.8
3.7%
2018
15,448.3
11,631.9
3.8%
CAGR: 201318
SOURCE: MARKETLINE
3.5%
MARKETLINE
Figure 7: Asia-Pacific canned food market value forecast: $ billion, 201318
SOURCE: MARKETLINE

MARKETLINE
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Market volume forecast

In 2018, the Asia-Pacific canned food market is forecast to have a volume of 2,870.2 billion kg, an increase of 15.8%
since 2013.
The compound annual growth rate of the market in the period 201318 is predicted to be 3%.
Table 8: AsiaPacific canned food market volume forecast: billion kg, 201318
Year
billion kg
% Growth
2013
2,478.1
2.7%
2014
2,549.0
2.9%
2015
2,621.9
2.9%
2016
2,700.2
3.0%
2017
2,784.1
3.1%
2018
2,870.2
3.1%
CAGR: 201318
SOURCE: MARKETLINE
3.0%
MARKETLINE
Figure 8: AsiaPacific canned food market volume forecast: billion kg, 201318
SOURCE: MARKETLINE

MARKETLINE
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FIVE FORCES ANALYSIS

The canned food market will be analyzed taking food processing companies as players. The key buyers will be taken as
retailers, and producers of container tins and raw materials such as grains, fruit and vegetables, and meat and fish as
the key suppliers.
Summary
Figure 9: Forces driving competition in the canned food market in Asia-Pacific, 2013
SOURCE: MARKETLINE
MARKETLINE
The canned food market is highly fragmented which contributes to a strong degree of rivalry among market players.
Supermarkets and hypermarkets represent the central buyers in the canned food market with the retail industry highly
concentrated. Larger retailers, such as supermarkets, can make large purchases and negotiate on price with
manufacturers, boosting buyer power. Retailers are unlikely to be swayed by brand loyalty, but they will have to stock
brands preferred by consumers. Since backwards integration is often implausible, buyer power remains moderate.
Suppliers of ingredients to canned food manufacturers have several factors in their favor. The need for ingredients of a
consistent quality, switching costs, and the lack of viable substitutes for core ingredients, undermines the position of
manufacturers. However, the fragmentation of the supplier market eases the supplier power. The threat of new entrants
is moderate due to high capital investments and the presence of well established brands.
Substitutes to canned food include fresh products as well as frozen food and dried goods. Canned food does not perish
easily as they can be stored and kept for longer periods, both by retailers or consumers. Whilst frozen food requires
costly cold storage and dried food is limited in its range of application, the two constitute a strong threat due to low
switching costs. Although consumer reviews on canned foods are often critical, sales of such products continue to grow
mitigating slightly the rivalry level in the market although it is intensified by high fixed costs and exit barriers.

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Buyer power
Figure 10: Drivers of buyer power in the canned food market in Asia-Pacific, 2013
SOURCE: MARKETLINE
MARKETLINE
The main distribution channel in the Asia-Pacific canned food market is supermarkets and hypermarkets with 60.8% of
the market value. Retail companies with strong incumbent distribution networks present players with a strong foothold to
launch their products. Large retailers, such as supermarkets, can make large purchases and negotiate on price with
manufacturers, boosting buyer power.
Canned food products are only one of many diverse sources of revenue for major supermarkets; however it is one that is
considered important. Retailers will stock branded goods with which their customers identify, meaning there is some
significance to brand identity. Backwards integration is implausible due to the plethora of consumer goods stocked by
retailers, and as such players remain dependent on a steady supply of popular products. Overall, buyer power is
assessed as moderate.

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Supplier power
Figure 11: Drivers of supplier power in the canned food market in Asia-Pacific, 2013
SOURCE: MARKETLINE
MARKETLINE
Players obtain the inputs necessary for the canned food market through two methods. They may purchase them in the
open market, where there is little control over price levels. This can be mitigated via techniques such as hedging.
Alternatively, they may negotiate supply contracts with growers and farmers, wherein fixed-term contracts with
periodically negotiated prices are common.
Leading players must maintain product quality if they are to maintain their brand equity in the long term. Further, the
need to source raw materials of appropriate quality will augment the position of suppliers who can accommodate players'
demands. However, competition is further accentuated by an extremely low level of product differentiation when
supplying basic ingredients. This undermines the power of these suppliers.
Overall, supplier power is moderate.

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New entrants
Figure 12: Factors influencing the likelihood of new entrants in the canned food market in AsiaPacific, 2013
SOURCE: MARKETLINE
MARKETLINE
The setting up of a canned food manufacturing facility and the marketing of canned food involve large capital outlay. The
fragmentation of the market means small scale entry is feasible, but capital costs may make such ventures unviable.
Canned food cannot be examined by consumers before purchase unlike goods without packaging such as fresh fruit or
products in transparent packaging. Some products differ only in their packaging and other consumers. This encourages
the consumer to operate according to branding.
The retail outlets incur minimal switching costs given their often asymmetrical relationship with suppliers and so any
consumer movement will be reflected in their stocking choices. This fluidity in the market may tempt potential entrants.
Additionally, canning is an industrial process that is very difficult to perform without the knowledge of technical aspects.
Economy of scale benefits current players who, having established production facilities can quickly mass manufacture
and produce additional volume with relatively little further expense. The profitability of this factor permits manufacturers
to accommodate demands from a price-sensitive market. Without competitive pricing, however, new entrants can
struggle to survive.
Securing access to distribution channels is a key challenge for potential entrants. Shelf space is a vital but finite
resource, and it may be difficult to persuade retailers to allocate it to a new player's canned foods, especially in highly
competitive food retail markets. Overall, there is a moderate likelihood of new entrants.

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Threat of substitutes
Figure 13: Factors influencing the threat of substitutes in the canned food market in Asia-Pacific,
2013
SOURCE: MARKETLINE
MARKETLINE
The main substitutes for canned foods are frozen food and dried food, which also have extended storage lifetimes. Dried
foods are however limited in scope and so frozen foods constitute the most credible alternative. Widespread and
popular, this mode of preservation does have one disadvantage however; it requires cold storage facilities can incur high
energy costs. Furthermore, home consumers are generally restrained by space considerations.
There has been a consistent expansion in the range of food available frozen. Low switching costs and the high volume of
turnover offset cold storage costs. Accordingly, frozen foods qualify as potential substitute and not simply an additional
option for consumers. Overall, the threat of substitutes is assessed as strong.

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Degree of rivalry
Figure 14: Drivers of degree of rivalry in the canned food market in Asia-Pacific, 2013
SOURCE: MARKETLINE
MARKETLINE
The Asia-Pacific canned food market is highly fragmented with the top three players holding 16.1% of the market value.
The fragmentation of the market suggets a competitive environment, where even large multinationals cannot consolidate
their position. Exit barriers are high, since leaving the canned food market would require divestment of substantial and
often quite specialized assets. Fixed costs are also likely to be high, and automated processes mean that production can
be ramped up when necessary. Rivalry is intensified by the fact that products are largely undifferentiated, making it hard
to retain buyers. Although many manufacturers have diversified into other areas, some remain dependent on the core
income from sales of canned food products. Overall, there is a strong degree of rivalry in this market.

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LEADING COMPANIES
Berkshire Hathaway, Inc.
Table 9: Berkshire Hathaway, Inc.: key facts
Head office:
3555 Farnam Street, Omaha, Nebraska 68131, USA
Telephone:
1 402 346 1400
Website:
www.berkshirehathaway.com
Financial year-end:
December
Ticker:
BRK
Stock exchange:
New York
SOURCE: COMPANY WEBSITE
MARKETLINE
Berkshire Hathaway Inc. (Berkshire) is a holding group that engages in a number of diverse business activities through
its subsidiaries. The group's business activities primarily comprise its insurance and reinsurance operations. Berkshire's
operating businesses are managed on an unusually decentralized basis. The group's corporate office management
participates in and is responsible for significant capital allocation decisions, investment activities and the selection of the
chief executive to head each of the operating businesses.
The group operates through seven business divisions: McLane Company, insurance group, Burlington Northern Santa
Fe Corporation (BNSF), MidAmerican, Marmon, finance and financial products, and other businesses.
Through McLane Company, Berkshire operates a wholesale distribution business that provides grocery and non-food
products to retailers, convenience stores and restaurants. McLane Company also operates as a wholesale distributor of
distilled spirits, wine and beer. The company's significant customers include Wal-Mart, 7-Eleven and Yum! Brands.
The other businesses division includes manufacturing, service and retailing businesses. This division comprise TTI, an
electronic components distributor; Business Wire, a distributor of corporate news, multimedia and regulatory filings; Dairy
Queen, which licenses and services a system of over 6,300 stores that offer prepared dairy treats and food; the Buffalo
News; the BH Media Group (BH Media), which includes the Omaha World-Herald, as well as 29 other daily newspapers
and numerous other publications; and businesses that provide management and other services to insurance companies.
In 2014, Berkshire and an investment fund affiliated with 3G Capital agreed to acquire HJ Heinz. Heinz manufactures
and markets a wide range of food products throughout the world. The company's principal products include ketchup,
condiments and sauces, frozen food, soups, beans and pasta meals, infant nutrition and other processed food products.
Heinz operates 63 owned and six leased manufacturing facilities across North America, Europe, Asia Pacific and rest of
the world. The company sells its products through its own sales force and independent brokers, agents and distributors
to wholesale, co-operative and independent grocery stores; convenience stores; bakeries; pharmacies; mass merchants;
club stores; and foodservice distributors and institutions such as hotels, restaurants, hospitals, healthcare facilities, and
certain government agencies.
Key Metrics
The company recorded revenues of $182,150m in the fiscal year ending December 2013, an increase of 12.1%
compared to fiscal 2012. Its net income was $19,476m in fiscal 2013, compared to a net income of $14,824m in the
preceding year.

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Table 10: Berkshire Hathaway, Inc.: key financials ($)

$ million
2009
2010
2011
2012
2013
112,493.0
136,185.0
143,688.0
162,463.0
182,150.0
8,055.0
12,967.0
10,254.0
14,824.0
19,476.0
Total assets
297,119.0
372,229.0
392,647.0
427,452.0
484,931.0
Total liabilities
161,334.0
209,295.0
223,686.0
239,805.0
263,041.0
257,113
260,000
271,000
288,462
330,745
Revenues
Net income (loss)
Employees
SOURCE: COMPANY FILINGS
MARKETLINE
Table 11: Berkshire Hathaway, Inc.: key financial ratios

Ratio
2009
2010
2011
2012
2013
Profit margin
7.2%
9.5%
7.1%
9.1%
10.7%
Revenue growth
4.4%
21.1%
5.5%
13.1%
12.1%
11.1%
25.3%
5.5%
8.9%
13.4%
Liabilities growth
5.0%
29.7%
6.9%
7.2%
9.7%
Debt/asset ratio
54.3%
56.2%
57.0%
56.1%
54.2%
Return on assets
2.9%
3.9%
2.7%
3.6%
4.3%
$437,524
$523,788
$530,214
$563,204
$550,726
$31,329
$49,873
$37,838
$51,390
$58,885
Asset growth
Revenue per employee

Profit per employee
MARKETLINE
Figure 15: Berkshire Hathaway, Inc.: revenues & profitability

MARKETLINE
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Figure 16: Berkshire Hathaway, Inc.: assets & liabilities

MARKETLINE
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Century Pacific Food Inc

Table 12: Century Pacific Food Inc: key facts
Telephone:
Centerpoint Building, 7th, 8th, & 19th Floors, Ortigas Business Center,
Julia Vargas corner Garnet Street, Pasig City, 1605, PHL
63 2 633 8555
Fax:
63 2 633 8555
Website:
www.centurypacific.com.ph
Financial year-end:
December
Ticker:
CNPF
Stock exchange:
Philippines
Head office:
MARKETLINE
Century Pacific Food, Inc. develops, processes, markets, and distributes fish, meat, and dairy products in the
Philippines. It operates in four segments: Canned and Processed Fish, Canned Meat, Dairy and Mixes, and Tuna Export.
The Canned and Processed Fish segment offers canned tuna, canned sardines, canned mackerel, frozen milkfish,
gourmet milkfish, pouched tuna, corned tuna, and other packaged fish and seafood products. This segment sells its
products primarily under the Century Tuna, 555, Blue Bay, Fresca, and Lucky 7 brands.
The Canned Meat segment provides corned meat, meat loafs, beef loafs and sausages, Chinese style luncheon meat,
liver spread, vienna sausages and spaghetti sauces, and others. This segment offers its products primarily under the
Argentina, Swift, 555, Wow, Lucky 7, and Shanghai brands.
The Dairy and Mixes segment offers liquid milk products and powdered milk products comprising evaporated milk,
evaporated condensed milk, all-purpose creams, coffee creamers, and full cream milk powder. This segment sells its
products primarily under the Angel, Birch Tree, Kaffe de Oro, and Home Pride brands.
The Tuna Export segment manufactures and exports private label canned, pouched, and frozen tuna products, as well
as exports branded products to North America, Europe, Asia, Australia, and the Middle East.
The company markets its products to retail outlet customers, including hypermarkets, supermarkets, grocery stores, and
convenience stores, as well as wet markets and sari-sari stores through distributors; and to various food service
customers comprising quick service and full service restaurants, pizza chains, and industrial and institutional accounts,
as well as various national and local chain accounts in the food service segment directly and through distributors.
Century Pacific Food is the result of parent company Century Pacific reorganizing its canned food business towards the
end of 2013.
Key Metrics
Century Pacific only registered with the Philippine Stock Exchange Commission on October 25, 2013. As such, only one
year of financial information is available. Revenues were PHP8.5bn ($201.m), and a net loss of PHP -6.9m ($-0.2m).

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J. R. Simplot Company
Table 13: J. R. Simplot Company: key facts
Head office:
999 Main Street, Suite 1300, Boise, Idaho 83702, USA
Telephone:
1 208 336 2110
Website:
www.simplot.com
MARKETLINE
Simplot is engaged in frozen potato processing, production of beef-cattle, chemicals, fertilizers, and cattle feed. The
company has operations in the US, Canada, Mexico, Australia, New Zealand and China, and its products are marketed
in more than 40 countries worldwide.
The company's operations are divided into four business segments: AgriBusiness, Food Group, Land and Livestock, and
Simplot Australia. The company's business activities include phosphate mining, fertilizer manufacturing, farming,
ranching, cattle production, food processing and food brands.
Simplot is a global supplier to the turfgrass and horticultural industries, and participates in industrial and feed markets
across North America. The company extracts raw phosphate ore from mines in Utah and Southeastern Idaho to produce
crop nutrients and other products. The company also owns some of the largest feedlots in the US, where calves from 16
western ranches are kept. More than 90,000 acres of farms throughout the Northwest produce crops.
Approximately three billion pounds of frozen French fries and formed potato and vegetable products are produced every
year, and are marketed in the US and other parts of the world.
The company's mining, farming and ranching operations are located near production and storage facilities, which
distribute products through a pipeline, rail, shipping and trucking network.
Simplot Australia is one of the largest suppliers to the Australian foodservice market. Its customers include hospitals and
aged care facilities, airplanes, stadiums, casinos and quick service restaurants. There are more than 300 products in its
foodservice range, including finger foods, snack foods, main meal components, seafood, potato, frozen vegetables and
desserts.
Key Metrics
Simplot generated annual revenues of approximately $5.6bn in FY2013. It is a privately-held company and does not
publish its financial results.

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APPENDIX
Methodology
MarketLine Industry Profiles draw on extensive primary and secondary research, all aggregated, analyzed, crosschecked and presented in a consistent and accessible style.
Review of in-house databases Created using 250,000+ industry interviews and consumer surveys and supported by
analysis from industry experts using highly complex modeling & forecasting tools, MarketLines in-house databases
provide the foundation for all related industry profiles
Preparatory research We also maintain extensive in-house databases of news, analyst commentary, company
profiles and macroeconomic & demographic information, which enable our researchers to build an accurate market
overview
Definitions Market definitions are standardized to allow comparison from country to country. The parameters of each
definition are carefully reviewed at the start of the research process to ensure they match the requirements of both the
market and our clients
Extensive secondary research activities ensure we are always fully up-to-date with the latest industry events and
trends
MarketLine aggregates and analyzes a number of secondary information sources, including:
-
National/Governmental statistics
International data (official international sources)
National and International trade associations
Broker and analyst reports
Company Annual Reports
Business information libraries and databases
Modeling & forecasting tools MarketLine has developed powerful tools that allow quantitative and qualitative data to
be combined with related macroeconomic and demographic drivers to create market models and forecasts, which can
then be refined according to specific competitive, regulatory and demand-related factors
Continuous quality control ensures that our processes and profiles remain focused, accurate and up-to-date

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Page | 27
Industry associations
Japan Canners Association (JCA)
2-5-3, Fukuura, Kanazawa-ku, Yokohama-shi, Kanagawa 236-0004, JPN
Tel.: 81 45 790 1221
Fax: 81 45 790 1222
www.jca-can.or.jp
Canned Food Industry Association

Level 1, 123 Camberwell Rd, Hawthorn East VIC 3123, AUS
Tel.: 61 3 9811 6820
Fax: 61 3 9804 0206
www.cfia.com.au
Related MarketLine research

Industry Profile
Global Canned Food
Canned Food in Europe
Canned Food in the United States
Canned Food in France
Canned Food in Germany

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Page | 28
MarketLine | John Carpenter House, John Carpenter Street |

London, United Kingdom, EC4Y 0AN
T: +44(0)203 377 3042, F: +44 (0) 870 134 4371
E: reachus@marketline.com

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MarketLine Industry Profile

Publication Date: September 2014

Asia-Pacific - Canned Food

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Market value forecast

Market volume forecast

Asia-Pacific - Canned Food

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Asia-Pacific - Canned Food

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Berkshire Hathaway, Inc. ......................................................................................................................................... 22

Asia-Pacific - Canned Food

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Asia-Pacific - Canned Food

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Asia-Pacific - Canned Food

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Asia-Pacific - Canned Food

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Table 1: Asia-Pacific canned food market value: $ billion, 200913

Figure 1: Asia-Pacific canned food market value: $ billion, 200913

Asia-Pacific - Canned Food

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Table 2: AsiaPacific canned food market volume: billion kg, 200913

Figure 2: AsiaPacific canned food market volume: billion kg, 200913

Asia-Pacific - Canned Food

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Table 3: AsiaPacific canned food market category segmentation: $ billion, 2013

Canned meat products

Canned ready meals

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Table 4: AsiaPacific canned food market geography segmentation: $ billion, 2013

Asia-Pacific - Canned Food

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Table 5: Asia-Pacific canned food market share: % share, by value, 2013

Hagoromo Foods Corp.

Century Pacific Group

Berkshire Hathaway & 3G Capital

Figure 5: Asia-Pacific canned food market share: % share, by value, 2013

Asia-Pacific - Canned Food

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Table 6: Asia-Pacific canned food market distribution: % share, by value, 2013

Figure 6: Asia-Pacific canned food market distribution: % share, by value, 2013

Asia-Pacific - Canned Food

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Table 7: Asia-Pacific canned food market value forecast: $ billion, 201318

Figure 7: Asia-Pacific canned food market value forecast: $ billion, 201318

Asia-Pacific - Canned Food

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Market volume forecast

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FIVE FORCES ANALYSIS

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Asia-Pacific - Canned Food

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Asia-Pacific - Canned Food

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Asia-Pacific - Canned Food

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