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LSPR Syllabus EPrincipleCorpComm p07 DRAFTWithNOYellowMarks
LSPR Syllabus EPrincipleCorpComm p07 DRAFTWithNOYellowMarks
EPCC01 ePrinciple of
Corporate
Communication
4 (four) credits
NONE
Category
Course
Description
Learning
Outcomes
Grading
Teaching Team
Valid date
Syllabus designed by
Description
This Principle of Corporate Communication course offers students to intelligently evaluate
stakeholders attitudes, identify policies and procedures of an individual or organization with
the public interest, and plan and execute a program of action to earn stakeholders
understanding and acceptance. Specifically, it emphasizes on theory and application of the
role of Corporate Communications in communications and planning, in political and
government relations, parliamentary lobbying, crisis management, internal and external
communication, and media relations.
After completing this Principle of Corporate Communications course, students are expected
to:
L1. Understand the process of Corporate Communications management;
L2. Comprehend various concepts, theories in the Principle of Corporate Communications;
L3. Develop & apply the Principles of Corporate Communications management and various
public relations activities.
A : 90-100; A- : 85-89.99; B+: 80-84.99;B: 75-79.99; B-: 70-74.99; FAIL: Below 70.00
No
Component
.
1 Weekly Post Quiz
Assessment
component
Weight
CILO
Due date
5%
5%
2,3
10%
2,3
10% **
2,3
5
6
30%
40%
100%
1,2,3
1,2,3
Lecture live
chat via
HipChat
LSPR1509
Day
Consultation slot (WIB*)
Wedne
A
2015pm to 2045pm
sday
Saturd
A
2015pm to 2045pm
ay
*WIB: Western Indonesia Time
Class
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Dosen pengajar
Nico Wattimena Ph.D MCIPR
Nico Wattimena Ph.D MCIPR
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Description
Note: National holidays. If the
Saturday is a national holiday, then the live chat will be moved earlier by one day, to
the Friday of that same week.
Wednesday is a national holiday, then the live chat will be moved later by one day, to
the Thursday of that same week.
Online Chat is accessible from https://harukaedu.hipchat.com/chat website or download for
free from Google Playstore for android devices & Apple Appstore for Apple devices.
Students are expected to,
Complete 100% every weekly activity: Pre & Post quizzes, practices quizzes, View class
video, audio, transcript, presentation slides, Twice weekly Group discussion assignments
before the end of every weekly session (Saturday midnight 23.59pm)
Participate in group forum discussion and twice weekly chat regularly.
Plan on obtaining any notes, announcements, and so on from their fellow class mates, in
the event of emergencies.
Arrive to class on time for each on campus session. On campus sessions will begin
promptly, and tardiness is an interruption that is both rude and distracting for both the
instructor and students. Note that any information students miss as a result of being late is
their responsibility.
Class policies
Absence policy
Student who do not complete 100% of every weekly activity before the due date, will
be considered not present in that session.
The maximum number of absence in this course is four (4) times.
If the student has four or more absence, the student will not be allowed to take the final
exam.
Hence the failed student will have to retake the course in future semesters to pass the
course.
For on campus session, to provide a classroom that is conducive to learning, please refrain
from,
Answering cell phones or replying to text messages
Engaging in conversations with fellow classmates outside of the scope of the class
Any other disruptive behaviour
Peer review
Class
Environment/P
olicies
Description of
LSPR1509
Academic dishonesty in any form will not be tolerated. Students are encouraged to become
familiar with the LSPR Code of Conduct as they relate to academic dishonesty/cheating.
All assignments are due on the date specified in the discussion with the lecturer.
Students may, however, turn in any assignment in advance of the due date.
Only important topics will be discussed in class, and it is the students responsibility to read
other related topics.
To ensure fairness in grading of group assignment, students will be requested to conduct
anonymous peer review every end of the semester/ course. Students are encouraged to
grade their group peers fairly using an online matrix that covers individual contribution
towards group discussions and group assignments.
In order to achieve previously identified course objectives, we will follow an interactive
class format. Students are expected to come to class on time, take notes and prepare the
assigned class material for each session by doing some readings and/or case studies.
In the interest of providing a meaningful learning experience and creating and exciting
class environment, students thoughtful participation is required, whereby students own
experiences, comments, anecdotes ought to be shared, including relevant issues and
question raised in class.
Considering the intensive nature of this module and heavy emphasis on class discussion
and interaction, attendance of all sessions and class participation are necessary for a
successful completion of this course.
The course method will consist of lectures, facilitation, presentations, assignments and paper
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Category
Description
Teaching
Method
submission. The lecturer organizes, supervises and facilitates the class as well as conduct
lectures in the first few meetings. The students will then be asked to lead class discussions and
make report presentations. For their own benefit, students are expected to read the assigned
chapter(s) prior to the pertinent class sessions, and optional reading (choices from suggested
reference books or other related PR books).
Short case studies that illustrate the complexities of Corporate Communications
management and invite students to apply their ideas in practical problem solving.
Classroom participation is expected and required. This will be evaluated using a selfevaluation format.
Group assignment with the objective of getting a deeper understanding into some
important concepts and applications. With this assignment, students will have to analyze
Corporate Communications management case studies and present professional
presentation. Group participation is expected and will be evaluated using a group &
self-evaluation format. Assessment is based on the quality of group assignment,
contribution to the coursework, and involvement in the class. It must be noted that group
assignment means members of the group are to work as a team, and there should be no
free riders!
Any type of activity that is considered dishonest by reasonable standards may constitute
academic misconduct. The most common forms of academic misconduct are cheating and
plagiarism. All instances of academic dishonesty will result in a grade of zero for the work
involved.
All assignments will need to have a signed declaration on the 2nd page (after the cover) that
the material submitted is the students own work and that all work taken from other sources is
properly acknowledged.
Academic
Honesty
11
AntiPlagiarism
Policy
LSPR1509
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Description
Signed Date
PGP applied APA (American Psychological Association) as references system for all paper
work in each subjects (latest version is 6th Edition, 2010).
12
Referencing
13
General Policy
14
Attendance
Policy
15
Online
Etiquette
1.
2.
3.
4.
LSPR1509
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Category
16
Communicatio
n Expectations
and Standards
17
Submission
and Collection
of Assignment
18
Optimal
LiveChat
(HipChat)
Experience
Description
proof-read your responses carefully before you post them. Refrain from slipping into
arguments. Be sensitive and positive in your approach to others, and careful with your words.
You are encouraged to visit the following websites and review proper communications in the
electronic format:
www.albion.com/netiquette/
www.bspage.com/1netiq/Netiq.html
All emails or discussion postings will receive a response from your professor within 48 hours.
You can send email anytime that is convenient for you. Lecturer will check their email messages
during the day throughout the work-week (Monday through Friday) and will respond to email
messages during the work-week by the close of business (5:00 pm) on the day following their
receipt of them. Emails received by lecturer on Friday will be responded to by the close of
business on the following Monday.
When sending email, use your lspr.edu email address. Lecturers have the right to Not
respond to emails that are,
a. Non-lspr.edu, as there is no way to authenticate the sender. Make sure students include
your name, title of the course, time of the course and a brief reason for your email in the
subject line.
b. Without a subject line. Take the time to use proper spelling and grammar in your email.
You are contacting your lecturer, NOT a friend. This is professional email addressing a
specific concern related to your education. Take responsibility for your concern and
address me in a professional manner. Lecturers will always address you with the same
professionalism and courtesy.
c. With improper/bad : grammar, spelling and/or basic professionalisms or courtesies.
In regards to the given Individual and Group assignments, students are expected to,
Submit all assignments before or on the due date specified in the discussion with lecturer.
Late submission will be penalized by -3 (minus three) per day deducted from your score.
To mitigate technical issues, please do the following 3 steps, prior to participating in live chat,
1. Check your internet speed. Visit www.speedtest.net & check whether your internet
download or upload speeds are at the minimum of,
512 kbps (for Download) & 256 kbps (for Upload)
Internet speeds lower than the above numbers, could cause a reduction of interactive
levels on our LMS.
2. Refresh your internet browser. Ensure that you have refreshed your internet browser, so
as to experience higher internet speeds. On your laptop/desktop, you could apply the
following short-cut,
Ctrl-Shift-R (for Windows OS users) or Command-Shift-R (for Apple OS users)
For smartphone users, please re-start your handphones instead.
3. Recommended internet browsers. We recommend that you use the latest free internet
browsers from Google Chrome or Mozilla Firefox so you can have an optimal experience
on your laptop, desktop or smartphone (they can be downloaded for free from Google
Appstore or Apple iStore).
Students should first email the LSPR S2 Online Program Helpdesk at Lsprs2@harukaedu.com
for learning or academic issues with accessing your online course or call at +62 858 177
03214
19
Learning
Support
LSPR1509
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CIL
O
1,2,
3
1,2,
3
1, 2
1,2,
3
1,2
1,2,
3
1,2,
3
7
8
9
1,2
10
1,2,
3
11
1,2
12
1,2
13
1,2,
3
14
1,2,
3
15
16
1,2,
3
1,2,
3
Session topic
Media
Duration
(hour)
On
Campus
2.5
TBD
Internet
2.5
TBD
Internet
2.5
TBD
Internet
2.5
TBD
Internet
2.5
TBD
Internet
2.5
TBD
Internet
2.5
TBD
On
Campus
3.0
P, D,
Q&A
Internet
2.5
TBD
P, D,
Q&A
Internet
2.5
TBD
P, D,
Q&A
Internet
2.5
TBD
P, D,
Q&A
Internet
2.5
TBD
P, D,
Q&A
Internet
2.5
TBD
Internet
2.5
TBD
Internet
2.5
On
Campus
3.0
Method*
P, D,
Q&A
P, D,
Q&A
P, D,
Q&A
P, D,
Q&A
P, D,
Q&A
P, D,
Q&A
P, D,
Q&A
P, D,
Q&A
P, D,
Q&A
Individua
l Exam
References
Abbreviations:
*Method: P: Presentation; D: Discussion; Q&A: Question & Answer; Pr: Practice
General: TBD: To Be Decided
LSPR1509
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Type
Code
Cat
MR
MR1
MR
MR2
MR
MR3
MR
MR4
MR
MR5
MR
MR6
MR
MR7
OR
OR8
OR
OR9
10
OR
OR10
Info
Gregory, Anne (2010) Planning and Managing Public Relations Campaign: A Strategic Approach.
PR In Practice. Kogan Page.
HBS (2004) Crisis Management: Master the Skills to Prevent Disasters. Harvard Business Essentials.
Harvard Business School Press
Jordan-Meier, Jane (2011) The Four Stages of Highly Effective Crisis Management: How to
Manage the Media in the Digital Age. CRC Press
Regester, Michael & Larkin, Judy (2008) Risk Issues and Crisis Management in Public Relations: A
Casebook of Best Practice. PR In Practice. Kogan Page.
Ridgway, Judith (2005) Handling the Media and Public Relations. Infinity Books, New Delhi.
Smith, Lyn and Mounter, Pamela (2008) Effective Internal Communication: 2. PR In Practice. Kogan
Page.
Wattimena, Nico (2009) How to be Media Savvy in the the era of transparency.
Devereux, Mary M. and Peirson-Smith, Anne (2009) Public Relations in Asia Pacific: Communicating
Effectively Across Cultures. Wiley.
Liu, Si (2005) Multinational Corporation's Public Relations in Host Countries: An Interpretive Study of
Public Relations Culture. Materialising China Series Economics & Business Studies. Times Academic
Press, Singapore.
Morris, Trevor and Goldsworthy, Simon (2007) Public Relations for Asia. Palgrave Macmillan.
Session schedule:
Week
Session
1
1
2
2
3
3
Period
Sat12Sept2015
Mon14-Sat19
Sept 2015
Mon21-Sat26
Sept 2015
Location
Exam
Assignment
due date
On Campus
Online
Online
Week
Session
7
7
Mon19Sat24Oct
2015
Online
Period
Location
4
4
Mon28SeptSat03Oct
2015
Online
8,9
Mon26Fri06Nov201
5
-No class- 2 weeks -
9
8
Sat07Nov2015
On Campus
Mid
exam[UTS]*
10
9
Mon09Sat14Nov20
15
Online
Assignme
nt due
date
Session
Location
11
10
Mon16Sat21Nov2015
Online
12
11
Mon23Sat28Nov201
5
Online
Group
assignment
13
12
Mon30NovSat05Dec2015
Online
14
13
Mon07DecSat12Dec2015
Online
15
14
Mon14DecSat19Dec2015
Online
Exam
Assignment
due date
6
6
Mon12Sat17Oct
2015
Online
Individual
assignment01
Exam
Week
Session
5
5
Mon05Sat10Oct
2015
Online
16, 17, 18
15
Mon21DecSat09Jan2016
Online
19,20
20
16
Mon10JanSat23Jan2016
Sat16Jan2016
-No classOn Campus
Final exam
- 2 weeks [UAS]*
Individual
assignment02
LSPR1509
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Checked by :
Assessor (Lecturer)
Tgl.
LSPR1509
| 2015
Tgl.
8 of 8
| 2015
Authorized by :
Internal Coordinator
(Head/Deputy of PGP)
Tgl.
|
| 2015
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