CONTENTS

1.
2.
3.
4.
5.
6.
7.
8.
9.

Acknowledgement
Profile
Products & Services
Presence in the Country
Business Operations
Marketing Practices
Market Share & Industry Competitiveness
Profile of Competitors
Future Marketing Strategies
10. Bibliography

ACKNOWLEDGEMENT
This project consumed huge amount of work, research and dedication. Still, implementation
would not have been possible if I did not have a support of many individuals and organizations.
Therefore I would like to extend my sincere gratitude to all of them.
First of all I am thankful to Mr. Abhinav Nath for his support and for providing necessary
guidance concerning projects implementation.I am grateful to him for provision of expertise, and
technical support in the implementation. Without his superior knowledge and experience, the
Project would like in quality of outcomes, and thus his support has been essential. I would like to
express my sincere thanks towards volunteer researchers who devoted their time and knowledge
in the implementation of this project.

Nevertheless, I express my gratitude toward my families and colleagues for their kind cooperation
and encouragement which helped me in completion of this project.

Abhinandan Malhotra

PROFILE
It was founded in 1924 and has head quarter in Germany .In 1948 , Adolf Dassler
split from his brothers company , Adidas to form his own company called Puma
.Puma is a large German multinational company which designs and develops
athletic shoes, lifestyle footwear and other sportswear and accessories. The
company also offers lines shoes and sports clothing, designed by Lamine Kouyate,
Amy Garbers, and other. It distributes its product in more than 120 countries,
employees more than 9000 people and generates revenue of $2.5 million. They
sponsor many football teams all over the world and have a big involvement in

terms of sponsorships in the football matches and player Puma is partnered with
several major national soccer leagues in countries such as Germany and Egypt.
Christoph von Wilhelm Dassler was a worker in a shoe factory, while his wife
Pauline ran a small laundry in the Bavarian town of Herzogenaurach, 20 km (12.4
mi) from the city of Nuremberg. After leaving school, their son, Rudolf Dassler,
joined his father at the shoe factory. When he returned from fighting in World War
I, Rudolf received a management position at a porcelain factory, and later in
leather wholesale business in Nuremberg. Rudolf returned to Herzogenaurach in
1924 to join his younger brother, Adolf, nicknamed "Adi", who had founded his
own shoe factory. They named the new business "Gebrder Dassler Schuhfabrik"
(Dassler Brothers Shoe Factory). The pair started their venture in their mother's
laundry. At the time, electricity supplies in the town were unreliable, and the
brothers sometimes had to use pedal powe from a stationary bicycle to run their
equipment.[5]

Adolf drove from Bavaria to the 1936 Summer Olympics in Berlin with a suitcase
full of spikes and persuaded United States sprinter Jesse Owens to use them, the
first sponsorship for an African American. Owens won four gold medals. Business
boomed; the Dasslers were selling 200,000 pairs of shoes annually before World
War II. PUMA introduces its most powerful boot evo POWER. Inspired by the
freedom of movement of barefoot kicking, evo POWER features the most
advanced PUMA technologies to date and is designed to enhance a player's natural
kicking ability as well as power and accuracy when striking the ball.

PUMA and Arsenal Football Club announce a long-term partnership, effective 1

July 2014. PUMA has acquired wide-ranging licensing rights to develop Arsenal
branded merchandise on a global basis. It represents the biggest deal in both
PUMAs and Arsenals history.

The 2014 FIFA World Cup in Brazil proves to be a fantastic stage for PUMAs
innovative football products: Both the eight different National Team shirts
featuring PUMAs apparel innovation PWR ACTV as well as PUMAs colourful

pink and blue interpretation of its revolutionary evoPOWER and evoSPEED

football boots Tricks spotted in 72% of all games are eye-catchers and create
lots of positive headlines.

PUMA IN INDIAJune 2006, the first Puma Store opened in Chennai. Puma India closed 2007
with 14 exclusive stores, presence in hundred outlets and a Regional Office in
Gurgaon (NCR).Within a short span of 2 years PUMA India has established
itself as the most desirable sports lifestyle brand of the country. Currently, Rajiv
Mehta is the Managing Director of Puma India, Bangalore, India..

LOGO: Puma logo grips a notion of strong and chic icon with the help of a
leaping animal and bold font. A distinguished impression is immediately cast
on the spectator, narrating the kind of image the company possesse

Shape of Puma Logo: A leaping Puma,

an animal known as cougar, panther or a
mountain lion, is highlighted in the Puma
logo. It summarizes the power beast-like
nature of the firm and its products. The
logo enhances the attributes of the firms
reliability and its products aptitude in
the international market.

Color of Puma Logo: Puma logo is wrapped graciously in black hue which
depicts immense supremacy and strength of the firm itself.

 Font of Puma Logo: The complete Puma logo is a sign of authority and
confidence. The bold font featured in Puma logo projects the firms stability
and prominence.

PRODUCTS
As outlined in our Sustainability
strategy section, PUMAs focus is on
integrating sustainability, and nowhere is
that more true than for our products.
PUMA is working to embed sustainability
in our design language and innovating
raw materials to deliver more dynamic,
fast and commercially sustainable
products that express our DNA as a sports
brand.
Sustainability remains an important value
in PUMAs product strategy as we are
constantly innovating and investing in
more sustainable products. Learn more
about PUMAs most important initiatives
on the following pages such as Organic
Cotton, Recycled Polyester and bluesign
approved materials.

It has wide range of footwear, sportswear, sports goods, fashion accessories.

Black Labe include collaboration with renowned designer such as

Alexander,Mcqueen,Yasuhiro,Mihara and Rossi.
Puma group owns Puma , Tretorn , Hussein ,chalayan.

Foot wear
Custom made shoes
sports shoes
Running Shoes
Apparel
T shirts,
Tracks
Boxers
Accessories Gloves
Helmets
Water bottles
Phone cases
Caps
Wallets

PRESENCE IN COUNTRY
Its all started when Puma first opened its first showroom in Delhi. The company
plans to open exclusive showrooms in Delhi, Mumbai, Pune, Bangalore and
Chandigarh before the end of the current fiscal, Puma Sports India Private Limited
Managing Director Rajiv Mehta said.These showrooms would sell imported
sportswear and shoes manufactured by the company's units abroad.The company
would also use India's expertise in garment sector and would manufacture
sportswear in the country. It would also export sports garments manufactured in
India.

Ahmadabad
Pune
Bangalore
Meerut
New Delhi
Bareilly
Bhopal
Mysore
Rampur
Moradabad
Lucknow
Indore
Guragon

Chandigarh
Jaipur
Gohwati
Mumbai
Raipur
Ranchi
Rajasthan
Punjab
Hyderabad
Chennai
Ludhiana
Patna
Ranchi
Noida
Ghaziabad
Jabalpur
Jalander
Bhubaneswar
Viskapatnam
Orissa
Kota
Agra
Allahabad
Nepal
Kolkata
Nagpur
Chittagong
Haryana
Gujarat
Jaunpur
Mathura
Haridwar
Pali
Varanasi
Surat

 Kochi
Mulund
Otti