Buying behavior of customer towards Birla Sun life

Insurance Privet Limited

Summer Training Project Report
Submitted to
Uttar Pradesh Technical University, Lucknow
In partial fulfillment of the requirements of the degree of
Master of Business Administration
Prepared by:
Priya Dubey
MBA 3rd Semester
Roll Number:
Enrollment No.

Training Supervisor:
Mr. Sarvesh Mishra
Branch manager
Birla sun life insurance privet Ltd

2013-14

Department of Business Administration

Technical Education & Research Institute
Post-Graduate College Ghazipur233001 (U.P.)

Certificate
This is to certify that Priya Dubey, pursuing MBA 3rd Semester
from this Instiute, has prepared the summer training project report
entitled buying behavior of customer towards Birla Sun Life
Insurance Pvt. Ltd in partial fulfillment of the requirements of the
degree of Master of Business Administration from Uttar Pradesh
Technical University, Lucknow, for the session 2013-2014.
This report is based on summer training project undertaken by
Priya Dubey a Birla Sunlife insurance Pvt. Ltd. & Varanasi under the
supervision of Sarvesh Mishra during the period 8 week and fulfills the
requirements of regulations relating to the nature and standard of MBA
course of U. P. Technical University.
I recommend that this project report may be sent for evaluation.

Rahul Anand Singh

Head, Dept. of Business Administration

Declaration
I, Priya Dubey, hereby declare that this summer training project
report entitled buying behavior of customer towards Birla Sun life
insurance privet Ltd has been prepared by me on the basis of summer
training done at Birla sun life insurance privet Ltd Varanasi during the
period 8 week under the supervision of Servesh Mishra.
This project report is my bonafide work and has not been
submitted in any form to any University or Institute for the award of any
degree or diploma prior to the under mentioned date. I bear the entire
responsibility of submission of this project report.

30th August 2014

PRIYA DUBEY
MBA 3rd Semester
Department of Business Administration
Technical Education & Research Institute
P. G. College, Ghazipur

INDEX OF CONTENTS
Preface
Acknowledgement
CHAPTER-1
Introduction of the company
Introduction of the topic
CHAPTER-2
Problem
Objective
Importance
Scope
CHAPTER-3
Research methodology
CHAPTER-4
Data analysis & interpretation
CHAPTER-5
Finding & recommendation
CHAPTER-6
Conclusion & limitation
Annexure
Bibliography

CHAPTER-1
Introduction of consumer behavior

(Birla Sun Life Insurance Pvt. Ltd)

CHAPTER-2
Problem
Objectives
Importance
Scope

CHAPTER-3
RESEARCH METHODOLOGY

CHAPTER-4
DATA ANALYSIS
&
INTERPRETATION

CHAPTER-5
Findings
&
Recommendation

CHAPTER-6
Conclusions
&
Limitation

Bibliography

Annexure