Valeur ajoute : contribution de boissons alcoolises aux

ventes des restaurants est importante et croissante de

l'importance.
"\"\\\"\\\\\\\"Friday's 3,600 20-25% 24.6 499,380 3 Chili's Grill & 3,200 10-15% 13.7 475,116 Bar 4
hot dog Outback 3,348 10-15% 12.5 327,375 Steakhouse 5 Buffalo Wild 2,150 25-30% 29.0
252,024 Wings Grill & Bar 6 Olive Garden 4,600 1-10% 8.7 233,177 7 Red Lobster 3,800 1-10%
8.5 210,103 8 Hooters 2,275 20-25% 205,875* 9 Cheesecake 11,000 10-15% 13.0 167,310
Factory, The 10 Ruby Tuesday 2,100 1-10% 9.0 157,950 11 P.F. Merely five reported beverage
alcohol sales under 10 percent regarding total sales. nearly 14 percent associated with typical guest
checksat the particular 1,146 Chili's locations arrived at the table inside a wine,cocktail or beer
glass to acquire a total associated with $475 million within sales. Nineteen indicated
alcohol contributed between 10 and also 20 % regarding sales. The Particular category with the
nearly all number of drinks added will be spirits,\\\\\\\\\\\\\\\" Henkes explains. \\\\\\\\\\\\\\\"It certainly
appears that beverage innovation and the move to differentiate chains via alcohol applications is
however one strategy being employed by a large quantity of chains.\\\\\\\\\\\\\\\" \\\\\\\\n Top 50
Chains in Beverage Alcohol Sales Total Total Revenue percent Units Percent CHAIN NAME
Menu 2006 change 2006 Change 1 Applebee's Varied Menu 4,542,914* 8.4% 1,841 6.3%
Neighborhood Grill & Bar 2 T.G.I. \\\\\\\\\\\\\\\"One place the restaurant operators look to complete
that is alcohol,\\\\\\\\\\\\\\\" he notes. \\\\\\\\\\\\\\\"Beverage menus are bigger than they have been in
certain time, there can end up being a lot of experimentation as well as clearly a focus in spirits.
Chang's Asian 757,695 12.2% 153 16.8% China Bistro 12 Ruth's Chris Steak 456,774 17.2% 90
9.8% Steak House 13 Texas Roadhouse Steak 935,000* 19.8% 251 13.6% 14 Longhorn Steak
774,000 14.9% 270 9.3% Steakhouse 15 Bennigan's Varied Menu 528,000* -1.3% 264 -1.1% 16
Fox & Hound Varied Menu 193,000* 10.3% 88 0.0% English Pub & Grille 17 hard Rock Cafe
Varied Menu 295,000* 7.3% 52 13.0% 18 Carrabba's Italian 649,000 11.9% 229 14.5% Italian
Grill 19 Dave & Buster's Varied Menu 260,000* 8.3% 44 2.3% 20 Romano's Italian 770,000 1.9%
237 3.0% Macaroni Grill 21 McCormick & Seafood 308,000 10.5% 66 11.9% Schmick's Seafood
Restaurants 22 on the actual Border Mexican 453,000 7.9% 151 7.1% 23 Bonefish Grill Seafood
327,000 39.1% 119 32.2% 24 Morton's the Steak 290,000* 8.8% 69 6.2% Steakhouse 25 Uno
Chicago Varied Menu 460,270 2.6% 209 -0.5% Grill 26 99 Restaurant & Varied Menu 311,900
8.3% 114 4.6% Pubs 27 O'Charley's Varied Menu 637,000* 3.7% 237 3.5% 28 Champps Varied
Menu 252,600* -3.2% 63 -4.5% Entertainment, Inc. 29 Red Robin Specialty 1,009,341 25.2% 329
17.1% International 30 Chevy's Clean Mexican 288,000* 1.8% 102 1.0% Mex 31 Maggiano's
Italian 357,000 14.8% 39 5.4% 32 Previous Chicago Varied Menu 192,000* 13.6% 88 10.0%
Restaurants 33 claim Jumper Varied Menu 285,000* 14.0% 41 7.9% 34 Fleming's Prime Steak
200,000 33.3% 45 15.4% Steakhouse & Wine Bar 35 Rainforest Cafe Varied Menu 250,000* 1.4%
26 0.0% 36 BJ's Restaurant & Varied Menu 242,000 33.7% 56 24.4% Brewery 37 Houlihan's
Varied Menu 249,310 13.3% 90 9.8% 38 EI Torito Mexican 210,000* 5.6% 79 3.9% 39 Yard
Residence Varied Menu 114,140 50.7% 15 36.4% 40 Buca di Beppo Italian 253,800 6.2% 92 1.1% 41 Joe's Crab Seafood 365,000* -19.1% 120 -19.5% Shack 42 Lone Star Steak 427,000* 12.8% 207 -18.5% Steakhouse and Saloon 43 Rock Bottom Varied Menu 119,000* 3.0% 32 6.7%
Brewery 44 Roadhouse Grill Steak 132,100* -5.0% 59 -4.8% 45 Logan's Steak 510,000* 8.7% 165
4.4% Roadhouse 46 Legal Sea Food Items Seafood 203,000* 6.8% 34 9.7% 47 Bahama Breeze
Specialty 166,800* 1.7% 32 0.0% 48 Black Angus Steak 235,000* -4.1% 83 -5.7% Steakhouse 49
Houston's Varied Menu 231,000* 4.5% 33 0.0% 50 Johnny Carino's Italian 395,018 9.0% 168 5.0%
Italian Totals 37,730,709 8.5% 12,041 5.9% average Alcohol Alcohol Alcohol Unit % involving %
of Beverage CHAIN NAME Volume Total Revenue Guest Examine sales 2006 1 Applebee's 2,551

10-15% 12.5 567,864 Neighborhood Grill & Bar two T.G.I. \\\\\\\\\\\\\\\"As the strain to improve
same store sales increases, alcohol will play even more regarding a significant
role.\\\\\\\\\\\\\\\" \\\\\\\\n\\\\\\\\n[ILLUSTRATION OMITTED] \\\\\\\\n\\\\\\\\n[ILLUSTRATION
OMITTED] \\\\\\\\n\\\\\\\\nAnalysis regarding Technomic's Menu Monitor, which usually tracks food
and beverage menus at 107 chains, bears out which trend. Within casual dining chains, an average
16 % regarding revenue were generated by simply beverage alcohol. \\\\\\\\n\\\\\\\\n Beverage
alcohol revenue play a new crucial role within the economic model ofthe leading chain restaurant
companies, and can likely grow for you to be even moreimportant to long term growth and success.
\\\\\\\\\\\\\\\"That's a substantial income center.\\\\\\\\\\\\\\\" \\\\\\\\n\\\\\\\\n\\\\\\\\\\\\\\\"Everyone will be
talking about chain growth becoming sluggish, but there clearly is growth within the chain
market,\\\\\\\\\\\\\\\" says Henkes. \\\\\\\\\\\\\\\"It's not necessarily inside identical retailer sales; it's
within new unit openings. What we're viewing is the really fact that some chains tend to be pulling
back from expansion plans and also investing expanding exact same retailer sales. T.G.I.Friday's
ranked 2nd together with $499 million inside alcohol revenue at its577 corporate places simply by
alcohol; 24.6 percent involving typical checks wereattributed to become able to adult beverages.
OutbackSteakhouse generated 12.5 percent associated with typical guest checks, as well as
$327million total, via alcohol final year.\\\\\\\\nAmong the top 10, Buffalo Wild Wings had the highest
percentage of its average guest checks coming from alcohol within 2006: 29 percent, with regard to
a total involving $252 million within sales. . Such is the primary take-away from study provided to
Cheers through Chicago-based foodservice marketresearch firm Technomic,
Inc.\\\\\\\\n[ILLUSTRATION OMITTED] \\\\\\\\n\\\\\\\\nThe data, culled in the firm's Leading 500
report, reveals that beverage alcohol is actually served from 50 % with the Best 500 chains,
and accounts with regard to 13 percent regarding sales in average. \\\\\\\\n\\\\\\\\nLooking at the
styles in the industry, Henkes notes which these Top 50 Chains achieved 8.5 percent total sales
development in 2006, which compares favorably towards the top 500 chains' 7.5 % revenue
growth. \\\\\\\\n\\\\\\\\n\\\\\\\\\\\\\\\"That translates to $8.4 billion throughout revenue generated by
simply alcohol in your Best 500 restaurant chains,\\\\\\\\\\\\\\\" says David Henkes, senior principal
from Technomic and executive director of its Adult Beverage Insights Group. Twenty-six in the
Leading 50 generated 20 percent or even much more of sales via adult beverages in 2006, using
eight reporting more than 30 percent regarding total revenue coming from drinks. Chang's 4,952
15-20% 15.3 115,927 China Bistro 12 Ruth's Chris 5,271 25-30% 25.2 115,107 Steak House 13
Texas Roadhouse 3,970 10-15% 12.0 112,200 14 Longhorn 3,469 10-15% 14.4 111,456
Steakhouse 15 Bennigan's 1,965 15-20% 20.8 109,824 16 Fox & Hound 2,200 30%+ 56.8 109,624
English Pub & Grille 17 Tough Rock Cafe 6,200 30%+ 109,150* 18 Carrabba's 3,053 15-20% 16.0
103,840 Italian Grill 19 Dave & Buster's 6,000 30%+ 96,200* 20 Romano's 3,300 10-15% 12.3
94,710 Macaroni Grill 21 McCormick & 5,325 30%+ 30.0 92,400 Schmick's Seafood
Restaurants 22 on the Border 3,100 15-20% 18.8 85,164 23 Bonefish Grill 3,058 25-30% 26.0
85,020 24 Morton's the 4,275 25-30% 29.0 84,100 Steakhouse 25 Uno Chicago 2,229 15-20% 17.0
78,246 Grill 26 99 Restaurant & 2,741 25-30% 25.0 77,975 Pubs 27 O'Charley's 2,723 15-20%
12.0 76,440 28 Champps 4,175 25-30% 30.2 76,285 Entertainment, Inc. 29 Red Robin 3,377 110% 7.5 75,701 International 30 Chevy's fresh 2,785 25-30% 25.0 72,000 Mex 31 Maggiano's
9,400 20-25% 19.9 71,043 32 old Chicago 2,300 30%+ 34.0 65,280 Restaurants 33 Declare
Jumper 7,200 20-25% 64,125* 34 Fleming's Prime 5,000 30%+ 32.0 64,000 Steakhouse & Wine
Bar 35 Rainforest Cafe 9,350 20-25% 23.0 57,500 36 BJ's Restaurant & 4,400 20-25% 54,450*
Brewery 37 Houlihan's 2,991 20-25% 21.7 54,100 38 EI Torito 2,900 25-30% 25.0 52,500 39 Yard
Home 8,540 30%+ 44.0 50,222 40 Buca di Beppo 2,663 20-25% 19.2 48,730 41 Joe's Crab 2,900
10-15% 13.0 47,450 Shack 42 Lone Star 1,850 10-15% 11.0 46,970 Steakhouse and Saloon 43
Rock Bottom 4,000 30%+ 39.0 46,410 Brewery 44 Roadhouse Grill 2,100 15-20% 35.0 46,235 45
Logan's 3,183 1-10% 9.0 45,900 Roadhouse 46 Legal Sea foods 6,250 20-25% 45,675* 47 Bahama
Breeze 5,200 25-30% 25.0 41,700 48 Black Angus 2,700 15-20% 41,125* Steakhouse 49 Houston's
7,000 15-20% 40,425* 50 Johnny Carino's 2,400 10-15% 10.0 39,502 Italian Totals

6,000,885 Source: Technomic Best 500 report, Adult Beverage Insights group database *
Technomic estimate \\\\\\\\n\\\\\\\\n[ILLUSTRATION OMITTED] \\\\\\\\n\\\\\\\\n[ILLUSTRATION
OMITTED] \\\\\\\\n\\\\\\\\nSince casual dining will become the chain class where the majority
of concepts serve spirits, wine as well as beer, Technomic analyzed the Leading 500 data to spot
the the majority of notable 50 chains based on sales involving beverage alcohol (see chart). This
specific is because Wall Street all judges growth associated with public restaurant companies about
same store revenue tendencies along with private equity firms may furthermore be trying for you to
find the restaurant companies they invest in to always be able to shore up same store
sales. \\\\\\\\n\\\\\\\\n\\\\\\\\nApplebee's, together with 1,841 units, ranked amount one in terms
ofdollar sales from adult beverages inside 2006, reporting $567 million, withalcohol contributing
12.5 percent involving average guest checks. Friday's Varied Menu 2,030,000* 1.8% 577 5.1% 3
Chili's Grill & Varied Menu 3,468,000 14.5% 1,146 12.1% Bar 4 Outback Steak 2,619,000 0.8%
786 1.4% Steakhouse 5 Buffalo Wild Varied Menu 869,047 32.4% 429 15.9% Wings Grill & Bar
six Olive Garden Italian 2,680,200* 7.4% 589 4.8% 7 Red Lobster Seafood 2,471,800* 3.7% 651
0.6% eight Hooters Varied Menu 915,000* 3.4% 381 3.8% 9 Cheesecake Varied Menu 1,287,000*
15.1% 123 10.8% Factory, The 10 Ruby Tuesday Varied Menu 1,755,000* 14.0% 877 8.9% 11
P.F\\\\\\\"\\\"\"