Introduction:

Key Issues:
Ohio Landscape Productions, Inc. is a non-profit company that produces documentaries that
highlight the historical and cultural landscapes of North America. It is composed of five Ohio
University educators and Athens, Ohio community members.

Our focus with our client is its most recent production, “A Forest for the Future.” This 22-minute
video documentary produced in Holland and filmed in Canada, retraces the struggle and
recent triumphs in the preservation of British Columbia's Great Bear Rainforest.

Ohio Landscape Productions, Inc. is submitting “A Forest for the Future” to film festivals in the
US and abroad on behalf of Dutch filmmakers Bettina van Hoven and Annemieke Logtmeijer,
cultural geographers at the University of Groningen, The Netherlands.

Plans are underway to have the documentary available to the public in late 2010.

Research:
Our research is primarily focused on the Internet, as our client is hoping to disseminate the film
through online media. For a complete listing of the sources of our research, please see our
works cited at the end of the document.

Identifying Best Practices:

In identifying the best practices for our client, we found it necessary to consider a variety of
campaigns in topics related to our client’s mission.

We will consider the successful components for each of the identified campaigns in order to
write a successful public relations plan for Ohio Landscape Productions, Inc.

We will expand upon the following best practices:

1. Online presence
2. Distribution of press kits
3. Supplementary material creation
4. Finding educational film distributors
5. Online pledge support
6. Sales to benefit conservation

Create Online Presence:

In today’s technological and paperless society, a strong online presence as a means of promo-
tion is necessary for the success of a film such as our client’s “A Forest for the Future.” In
order for an educational film to obtain a vast viewership by teachers, distribution companies,
film festival organizations and possible financial supporters, we need to ensure that OLP is
visible in the world’s most observable space – the Internet.

According to a study found, ironically, on the Internet, paperless [promotion] continues to grow
at an exponential rate with the rapid breakthroughs in modern technology – faster computer
processing power, the ability to expand data storage size, fast electronic file sharing,

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Best Practices by Bicknell, Gaspar, Peterlin, Shuki