Delhi International Airport

Infrastructures Ltd.

Limited

(DIAL)

is a consortium

led

by GMR

Land was allotted to the developers in 2007 and construction began in 2008 via a
competitive bidding process.
Hotel opentngs have been delayed due to security related approvals being
withheld by Delhi Police; leading to most hotels making changes to meet
government criterion.
4 hotels have opened with partial inventory:
JW Marriott- 324 out of 521
Lemon Tree Premier- 145 out of 280
Red Fox- 191 out of 207
Holiday Inn - 110 out of 265
Total anticipated hotel rooms inventory in Delhi Aerocity = 4,150
Accor inventory= 1,134 (27%)

 Delhi International
Infrastructures Ltd.

Airport

Limited

(DIAL)

is a consortium

led

by GMR

Land was allotted to the developers in 2007 and construction began in 2008 via a
competitive bidding process.
Hotel openings have been delayed due to security related approvals being
withheld by Delhi Police; leading to most hotels making changes to meet
government criterion.
4 hotels have opened with partial inventory:
JW Marriott- 324 out of 521
Lemon Tree Premier- 145 out of 280
Red Fox- 191 out of 207
Holiday Inn- 110 out of 265
Total anticipated hotel rooms inventory in Delhi Aerocity = 4,150
Accor inventory= 1,134 {27%)

How many number of hotels are there in the Delhi Aerocity

16 hotels with approximately 51 00 rooms.

MAKING MORE ROOM

Aerocitywill create CNer 5,000hotel rooms

Hotel

Rooms

Ibis

400

Lemon Tree Premier

Red Fox
JWMarriott
Hoi iclay Inn

280
207

NOJOtel
Pullman

520
256
400
270

Pride

38 7

Dusit 02
Aloft
HyattAndaz
Nikko
Conrad
Hyatt Place
MGMGrand
lntertontinental

250
200

Comptetion

aate
2013

2013
2013
2013

2014
2014
2014
2015
2015
2015

500

2016

162
200
150

On hold
On hold
On hold
Broke ground
On hold

525
400

How do you differentiate yourself amongst your competitors ( in terms of pricing, services
and F&B)
Pullman and Novotel New Delhi Aerocity is an iconic combo offering with 670 rooms and
suites with one of largest convention facility in the city. Its large room inventory and
unique convention set up places it in top league of hotels. Pullman and Novotel c aters to
both upmarket and mid segment clientele respectively, offering the guest much awaited
solution for their large convention requirements. State of the art & modern conferencing
facilities offered by the hotels compliments well to the needs of both corporate and
leisure travellers. To top it up, innovative cuisines and bespoke food and beverage
options makes it most preferred choice in Delhi/ NCR.

How many number of licenses do you require to start a hotel in Delhi Aero city
72 licenses are required to commence any hotel operations in New Delhi Aerocity. (
Please reconfirm this the no I remember over an internal conversation , I did check with
lndranil he'll count let you""now)

If a competing hotel comes up with a marketing exercise would you be compelled to do

the same

Within Aerocity, in event of any innovative marketing initiative undertaken by a

competitor hotel it is imperative for us to take a wholesome view of the same to analyse
its positives. Before deciding to adopt the same, it is imperative to understand how the
initiative shall impact the business and services offered and how the end experience of
the guest can be improved further by improvising on the idea to create an edge over the
competitor. By implementing an improved version, we can stay ahead of our
competition by offering a better value proposition to our guest.

What would compel you to lower your room rates and would this practice be followed
by a competitor in the market
Price is largely influenced by demand and supply gap prevalent in the marketplace. In
scenario when the supply exceeds the demand, price is adjusted to spur the demand in
the short term. However, price policies adopted should take into account hotel
positioning and branding. It is recommended, to have an optimum level dependence of
each business segment and a robust business pipeline to prevent any last minute price
corrections. Also, correct business forecast projections project the business gaps in
advance to implement corrective measures well in time. Any initiation of price cut is
based on current business levels and its assessment of future demand trends with a very
marginal influence of any price cut initiated by a competitor due its own unique business
scenario.

Are you aware of the prices charged by your competitors?

Market intelligence forms the core of any market strategy adopted by the hotel within
Aerocity. The know-how of our competitors will help shaping market strategies & business
solutions which shall influence the outcome in our favour positively. Since price is an
integral part of buying behaviour, all hotels must be aware of price policies adopted by
their competition to offer best possible value proposition to their guest.

Does knowledge of your competitors pricing strategy influence your prices? ( If yes
explain how )
The know-how of our competitors and their pricing strategy plays an integral part in
deciding price dynamics in the marketplace. Pricing strategy adopted by each
competitor is relative to capabilities of their distribution, sales setup, operations and
market perception. If we are in a position to offer a superior product and offerings
relative to the need of the customer, we may choose to offer an incremental price still
driving value to our customers.

When prompting your hotel what features of it do you emphasise? (Service, Location,
Efficiency, Pricing, Brand reputation and Other)

1) Pullman & Novotel New Delhi Aerocity - Combo offering with price band advantage to
accommodate both upmarket and mid segment cleintele
2) Unique convention facilitias
3) One of the largest ballroom in Delhi/NCR
4) Bespoke F & B choices
5) International branding advantage
6) Most strategic location in Delhi/NCR
7) One stop solution for large convention I city events due to proximity of hotels.