Visit Analysis

ILM College
We visit ILM college Sialkot campus as a potential customer to get information for our
siblings admission. At entrance, security guard asks for our purpose of visit and then guide
us to the admission office as we inform him about the admission. In admission office, we met
an admission officer, who first asks for the program in which we want our sibling to get
admit. On our answer that we will decide later, he asked for the past educational record of our
siblings. We insist for a guided tour of the whole campus in which we observe the following:
1) Security room & Personnel
2) Parking Area
3) Ground
4) Basket Ball Courtyard
5) Generator Facility
6) Computer Lab
7) Library
8) Cafeteria
9) Classrooms
10) Drinking Water filter
We also communicate with the students and faculty present over there; at last, we meet
principal of the campus in his office, who satisfies us with respect to the grooming of our
siblings. The principal put emphasis on the highly capable faculty, their campus has that plays
the main role in the personality building of the student. He also highlights other facilities that
include large campus, security, playing area, etc. At last, they guarantee us for granting
discount on the tuition fee of our siblings.

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Superior College
On our visit to superior college Sambrial campus, we got a parking place on GT road after a
long struggle. We observe that there is no appropriate parking area for visitors as well as for
students. On entrance, we didnt have to ask anybody for the admission office as it was on the
front of the campus. A female receptionist welcomes us in a very friendly way and asks us for
our purpose of visit. We tell her that we want admission for our siblings. She guides us to a
table behind her. A female admission officer provides us information on every program they
offer and facilities they provide. She also advice us on the career building of our siblings. We
asked for a guided tour in which we observe the following:
1) A beautiful Garden
2) Class rooms
3) Security Personnel
The guide doesnt take us to computer lab and library. However, we meet vice principal and
principal in principals office, both were very friendly in the way they convince us to get our
sibling admit in their college.

Comparison of the Physical Evidence

ILM
Superior
The ambiance of the college campus is The ambiance of the college campus is
disciplined, the campus is large, and there is disciplined, the campus is small, and there is
silence outside the classes. The color of the noise outside the classes. The color of the
building is matched with the corporate color of building is matched with the corporate color of
the college.
The layout of the campus is quite attractive
Large parking area
Caf was not clean
Have a beautiful garden
Separate building for admin, classes, caf
Classrooms are in the cinematic style, so that

the college.
The layout of the college is not so attractive
Small parking area
Didnt check the caf
Have a beautiful garden
Everything is in the same building
Classrooms are well decorated and furnished

each student will have the view of the board but not in cinematic style. Air conditioners are
and the teacher. But give look of a rough place. available in each class but no heating system is
Air conditioners are available in each class but present.
no heating system is present.
Basket Ball Courtyard along a ground that can No ground
be used to play cricket and football.
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Well equipped computer lab

Didnt check the computer lab
Library is small and at the top of the college
Didnt check the library
Signs and symbols of ILM from vehicles; Signs and symbols of Superior on vehicles;
buses, small vans, on even many small things buses, small vans.
like water dispenser, room name plate.

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