The Black Voice Magazine: Website Specifications

The registered domain name is: www.blackvoicemagazine.co.za, currently installed on a

Joomla 3 platform.
1. INTRODUCTION & OVERVIEW OF WEB SITE REQUIREMENTS
The Black Voice Magazine was founded 2007 by Thando Sipuye (Ras Moziah) as a tool to
liberate the Black mind by affording young Black critical and radical thinkers, writers and
readers a platform to express themselves uncensored. Due to a number of constraints number one among them being financial support - the Black Voice Magazine has only
published two powerful volumes, one in 2008 and another in 2010. We are still looking for
potential Black sponsors and investors who are interested in the project of liberating the
Black mind.
We have resolved to launch the Black Voice Magazine on an online platform in order to reach
wider audiences and attract broader readership. The high costs that go into print
publications (which have hindered our project thus far) have also compelled us to look for
alternatives. Over the years, the only two published volumes of the Black Voice Magazine
have reached, influenced and inspired thousands of Black people in different parts of the
world.
The Black Voice Magazine website will provide updated Afrikan-centred content on both
contemporary and historic events affecting Black people. We want Black people to find an
alternative discourse to the rigid and pretentious political correctness of white supremacy
under the guise of neo-liberalism. The Black Voice Magazine website will be a platform for
critical and radical thinkers, writers and readers not only to express themselves, but also
offer possible solutions to the challenges facing Black people.
The target market for the Black Voice Magazine website are young Black people who are
either still on a journey of self-discovery, or those who have found themselves and identify
with the Afrikan-Centred Movement. We are targeting students, young professionals,
unemployed youth, entrepreneurs, artists, musicians, film makers, civil servants all Black
youth.

2. SEARCH ENGINE OPTIMISATION

2.1 Search Engine Ranking
The website should be accessible to search engine spiders and be coded with good on-page
search engine optimisation (SEO)
The website should be reasonably competitive in the target market

3.0 LIST OF PAGES

3.1 Home Page
The home page will be the main landing page. This page will contain all the latest updated
content of the magazine. The home page will have both text and photographs it must be
attractive.
3.2 Istory
This page will be a reflection on relevant topics around Afrikan History. All the articles on
this page will focus specifically on historical related matters.
3.3 Speak Yo Mind
This section will comprise of opinion pieces on current topical issues. This includes feature
articles by freelance writers.
3.4 Art & Kulture
This section is for critical reflections on art and culture in the Afrikan context. Here we will
also feature poetry, book and film reviews and also give space to young Black artists to voice
themselves.
3.5 Politricks & Religion
This page will focus on political and religious topics related to Black people.
3.6 Health
This page will focus on health topics related to Black people.
3.7 About Us
Details about the Black Voice Magazine and personnel
3.8 Contact Us
Full contact details
3.9 Site Map
A site map should be provided showing the structure of the site and linking to every page
on the site.
4.0 STYLE AND LAYOUT

4.1 Overall Style

The site style should incorporate our corporate colours and logo. These colours are Red,
Black and Green. (The current letterhead or logo is enclosed as attachment). The background
should be a crisp solid black and the text must be white.
4.2 Navigation
A common navigation bar should be included on all pages. The navigation bar will include
links to the home page, Istory, Speak Yo Mind, Art & Kulture, Politricks & Religion, Health,
About Us, and Contact Details.
5.0 ADDITIONAL REQUIREMENTS
5.1 Accessibility
This site must comply with the standards of accessibility contained in W3C WAI (World
Wide Web Consortium Web Accessibility Initiative) level A Guidelines.
5.2 Valid Code
All code on the site should validate to W3C (World Wide Web Consortium) specifications.
5.3 Examples of Good Websites
5.3.1 Ebony Magazine: http://www.ebony.com/search/ebony+magazine#axzz3hDpB4Q00
5.3.2 Vanguard Magazine: http://vanguardmagazine.co.za/
5.3.3 Mystikal Ebony: http://mystikalebony.com/

The End.