University of California, Irvine, Berlin & Budapest, March 19 - March 26, 2016

Sat, Mar 19, 2016

afternoon

welcome to Germany

day 1

arrive Berlin
transfer to hotel, check-in

own arrangements

rest of the day at leisure

Sun, Mar 20, 2016

orientation day

day 2

breakfast

hotel

11:00 AM - 12:00
PM

orientation talk by ISP Program Manager & UCI faculty

12:00 PM - 1:30
PM

group lunch

conference room
Turmalin
hotel restaurant HEat

2:00 PM - 5:00 PM

cultural event: guided tour of Berlin; a city divided and reunited

discover the vibe, history and layout of Berlin as you see the most
famous sights including: Checkpoint Charlie, Brandenburg Gate,
Potsdamer Square and the Topography of Terror. You'll see all that
Berlin has to offer!

8:00 PM - 8:30 PM

cultural event: tour at the Reichstag dome

In the course of 20 minutes, your personal guide to the dome will share
with you all the most important facts about the Reichstag Building and
its surroundings, the German Bundestag, the work of Parliament, and
the sights you can see during your 230-metre-long ascent and descent.

ID document needed

8:30 PM - 11:00
PM

welcome dinner in Reichstag (German Parliament building)

Kafer Dachgarten restaurant Reichstag
taste the best from German cuisine while enjoying a breathtaking view
of the city from one of Berlin's most significant buildings over decades

bus transfer/restaurant
Kfer

return to hotel

bus/walk

bus transfer

University of California, Irvine, Berlin & Budapest, March 19 - March 26, 2016
1/5

2/2/2016

Mon, Mar 21, 2016

Berlin's vibrant business ecosystem

breakfast

day 3
hotel

8:30 AM - 10:00
AM

presentation: overview of Germany's eco-political environment in the

global context
Berlin Partner for Business and Technology
Mr. Christian Treichel, Project Manager EU and International Services
key points: Germany's economic and political position in the EU, global
trade, German-US business relations, future outlook of the Eurozone,
immigration policy

11:00 AM - 12:30
PM

case study: creativity without borders - trends and vision for today's
advertising
e.g. Scholz & Friends Berlin GmbH
e.g. TBWA/Deutschland
key points: disruptive innovations, new practices in advertising &
design, expansion strategies, sustainable society
management presentation, case study, discussion, showroom visit

bus full day

1:00 PM - 2:30 PM

group lunch

restaurant

3:00 PM - 5:00 PM

visit: Europe's hottest startup capital - why Berlin?

Hubraum
key points: Berlin becoming a European entrepreneurial hub,
government support in supporting new ideas, business accelerators,
local success stories
startup pitches, discussion, networking

conference room
Turmalin

rest of the day at leisure

Tue, Mar 22, 2016

German entrepreneurial spirit & transfer day

breakfast

hotel

morning

check-out, store luggage at the hotel

morning

visit: a domestic success story - doing business in the EU

e.g. Bombardier Transportation
e.g. ic! berlin
e.g. Mykita
key points: what is sustainability in practice, digitization of industries,
managing growth, European mobility networks and urban planning
management presentation, discussion

afternoon

evening

bus half day

restaurant

group lunch
transfer to the airport

5:00 PM - 6:25 PM

day 4

bus transfer

transfer to Budapest (duration approx. 1.5 hrs)

air

arrive Budapest
transfer to hotel, check-in

bus transfer

rest of the day at leisure

University of California, Irvine, Berlin & Budapest, March 19 - March 26, 2016
2/5

2/2/2016

Wed, Mar 23, 2016

Budapest: learn, explore and engage!

breakfast

hotel

morning

visit: todays challenges for the Hungarian financial sector

Budapest Bank
UniCredit Bank Hungary
Attila Csaky, Managing Director, Head of Markets, Head of Treasury
key points: competitive landscape in the banking sector, examining key
market figures, challenging government influence, differentiation
strategies
management presentation, discussion

morning

visit: todays challenges for the Hungarian financial sector

e.g. Citibank Rt.
key points: competitive landscape in the banking sector, examining key
market figures, challenging government influence, differentiation
strategies
management presentation, discussion

bus full day

restaurant

group lunch

afternoon

visit: Western companies' perspectives on business in CEE - friendly

investment climate or stifling bureaucracy and regulation?
GE Power & Water
key points: doing business in Hungary, investment climate,
sustainability and energy efficiency, business culture and local market
specifics
management presentation, discussion, tour of facilities

late afternoon

cultural event: guided tour of Budapest

discover one of Europe's most beautiful cities as you visit Budapest's
architectural gems such as Hero Square, the amazing Parliament, the
Royal Castle and the famous Fisherman's Bastion and Citadel

evening

day 5

bus/walk

rest of the day at leisure

University of California, Irvine, Berlin & Budapest, March 19 - March 26, 2016
3/5

2/2/2016

Thu, Mar 24, 2016

key market players

day 6

breakfast

hotel

9:30 AM - 11:00
AM

bus transfer to Kecskemet (duration approx. 1h 20 mins)

11:00 AM - 1:45
PM

visit: tour of the high-tech Mercedes-Benz car factory, Kecskemet

Mercedes-Benz Manufacturing
take a look behind the scenes and see how the cars are being made in
line with customers orders by means of cutting-edge technologies.
During your visit to the production halls you will experience in person
how Mercedes-Benz CLA and B-class cars are born, along with the third
model, the CLA Shooting Brake, which was put on the market in 2015
management presentation, discussion, tour of facilities
restaurant

boxed lunch en route

2:00 PM - 3:30 PM

bus transfer to Budapest (duration approx. 1h 20 mins)

3:30 PM - 5:00 PM

visit: consumer behavior: the psychology of marketing

e.g. SAB Miller - Dreher Breweries
management presentation, discussion

evening

bus full day

free to relax
OR
optional cultural event: Szechenyi Baths
head to Budapest's largest spa complex to relax and enjoy the hot
springs that have attracted people to Budapest since the late 1800's

University of California, Irvine, Berlin & Budapest, March 19 - March 26, 2016
4/5

sts pay individually

2/2/2016

Fri, Mar 25, 2016

what's next for Hungary?

day 7

breakfast

hotel

8:30 AM - 10:00
AM

student projects - presentations

10:00 AM - 10:15
AM

coffee break

10:30 AM - 12:00
PM

panel discussion: Hungary and the EU - a closer look at the troubled

relationship, future economic outlook and entrepreneurial
opportunities
American Chamber of Commerce in Hungary - Amcham
Comprehensive Management Consulting Solutions (CMCS)
Mr. Istvn Nagy, CEO & owner
Fulbright Hungary
Global Platforms
Imre Hild, Founder, Global Managing Partner
Rozsakert Medical Center
William Benk, Owner
key points: chasing Western living standards, impact of open borders,
setting up a business in Hungary, EU grants and their utilization,
government transparency, is Hungary a rogue EU member?

12:00 PM - 1:30
PM

group lunch with the panelists

afternoon

free for sightseeing & shopping

OR

conference room

restaurant New York

Caf at Boscolo hotel

optional cultural event: TRAP Budapest

break the routine as you and your team race against time to find
hidden objects and hints and combine them to solve mysteries and
puzzles. All of this with only one goal: to escape!
evening

bus transfer

depart for USA

day 8

breakfast
morning

sts pay individually

bus transfer/restaurant

farewell dinner with a view

return to hotel

Sat, Mar 26, 2016

conference room

hotel

check-out, transfer to the airport

own arrangements

depart for USA

own arrangements

University of California, Irvine, Berlin & Budapest, March 19 - March 26, 2016
5/5

2/2/2016