2/5/2016

TataMotorsinvitessuggestionstorenameitshatchbackTheEconomicTimes

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ByIANS|5Feb,2016,08.19PMIST

MUMBAI:AutomobilemajorTataMotorsonFridayinvitedsuggestionsonanewnamefor
itshatchbackwhichwasearlierbroughtinasZica.
Thecompanyinitiatedtheprocessthroughcrowdsourcingactivity"#FantasticoName
Hunt."
"Thecompanywillbelookingforwardtosuggestionsfromitsfansandaudiencesaround
theworldtosharewhattheythinkshouldbethenameofthecar,"theautomobilemajorsaid
inastatement.
Accordingtothecompany,itexpectstoreceivesuggestionentriesthroughitssocialmedia
channelsoverthenextthreedays.

Accordingtothecompany,itexpectstoreceivesuggestion
entriesthroughitssocialmediachannelsoverthenextthree
days.

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"Thehuntforthenewnamewillendat23:59IST,18:29GMTand13:29ESTon7thof
February,2016,"thestatementpointedout.

ETSPECIAL: Lovevisualaspectofnews?Enjoy
thisexclusiveslideshowstreat!

"Thecompanywillfurthershortlisttheseentriesforviewerstovotefortheirfavouritename."
Thecompanyelaboratedthat"oneoftheluckycontestant"whoseselectionmatchesthefinalname,standsachancetowinthecar(if
withinIndia)orwinarewardofequalvalueiflocatedoutsideIndia.
ThecompanyisconductingtheactivityonsocialmediaandmobileplatformslikeFacebook,Twitter,SMSandWhatsApp.
OnTuesday,automobilemajordecidedtorenameitssoontobelaunchedhatchback,whose'Zica'namewasderivedfrom"ZippyCar".
'Zica'unfortunatelyturnedouttobesimilartothe"Zika"virusthathasburstupontheworldscenerecentlyandassumedepidemic
proportionsinSouthAmerica.
"EmpathisingwiththehardshipsbeingcausedbytherecentZikavirusoutbreakacrossmanycountries,TataMotors,asasocially
responsiblecompany,hasdecidedtorebrandthecar,"thecompanysaid.
TheautomobilemanufacturerelaboratedthatthenewcarisbackedbyTataMotors'"MadeofGreat"campaign,withthemotto"What
drivesusfromwithiniswhatmakesusgreat."
ThenewcarisbeingshowcasedpubliclyforthefirsttimeattheongoingAutoExpo2016inGreaterNoida.
"Whileitwillcarrythe'Zica'labelforthedurationoftheevent(AutoExpo),thenewnamewillbeannouncedafterafewweeks,ensuring
allnecessaryconsumer/brandingandregulatoryaspectsareaddressed,andthelaunchwilltakeplacethereafter,"thestatementadded.
TheZikavirus,nativetopartsofAfricaandAsia,hasforthefirsttimebeenintroducedintotheAmericaswhereitisspreadinglocally
amongpeoplewhohavenottravelledabroad.
Thereiscurrentlynovaccineagainstthevirusorantiviraltreatment.
http://economictimes.indiatimes.com/industry/auto/news/passengervehicle/cars/tatamotorsinvitessuggestionstorenameitshatchback/articleshow/508696

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2/5/2016

TataMotorsinvitessuggestionstorenameitshatchbackTheEconomicTimes

Zikaisgenerallyamildillness,spreadbyadaybitingmosquito.However,thereisaworrisome,butasofyetunproven,associationof
infectedmothersinBrazilgivingbirthtobabieswithsmallheadsandunderdevelopedbrains,saidaresearchletterpublishedinleading
BritishmedicaljournalTheLancet.
Therehasbeena20foldincreaseinthenumberofbabiesbornwiththiscondition,knownasmicrocephaly,sinceZikafirstappearedin
BrazilinMay2015,researcherssaid.
Morethan22countriesintheAmericashavereportedthesporadicZikavirusinfections,indicatingitsrapidgeographicexpansion.
StayontopofbusinessnewswithTheEconomicTimesApp.DownloaditNow!

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http://economictimes.indiatimes.com/industry/auto/news/passengervehicle/cars/tatamotorsinvitessuggestionstorenameitshatchback/articleshow/508696

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