Situation analysis

 Current Products
 Current Target Market
 Current Distributor Network
 Current Competitors
 Financial Analysis
 External Forces

Swot
Where do we want to be
How Nippon Paints can win the competition and become the leader by focusing on sending the message
about how there product is a customer delight product, quality and environment friendly product with
innovative style and use unique marketing activities in current economic situation of Pakistan that not
only creates awareness among the public specifically the target audience, influence it, build it and
maintain it?

We want to be in a position where our name is recognized and to become a become the leader by
focusing on sending the message about how there product is a customer delight product, quality and
environment friendly product with innovative style .

PR STRATEGY

TARGET AUDIENCE

AUTONOBILE COMPANIES

Consumer electronic companies

To Increse customer awareness of nippon Paints following steps would be taken

1. Logo Change

To make the logo more attractive with a unique tagline that gives a local feeling about the
product

2. Documentary

Nippon to make documentary on the following issues

A. Information about paints

B. How paints are environment friendly
C. What is Nippon doing in paint industry

This documentary is a tool that will help to cover awareness program in different industries like
automobiles, shipping, decorative (houses) and consumer electronics etc.

The main focus of the awareness program will be towards decorative segment.

Pr Tools

1. Exhibitions

This will be a trendsetter. The idea of exhibitions is to showcase the features of Nippon paints including
how:

Nippon paints is eco-friendly---iso 14001 certification (environment)

Flexibility through Color creations-this will enable Nippon to give customers a firsthand
experience on how they can enhance their color based ideas- a home beautification solution.

Why Nippon is better than the others.

 Lucky draw-winner gets a chance to use color creation and apply the sought color on any one
room of the house.

Industry expert opinions—Brand mangers of paint industry

Endorser’s opinion-highlight of the show like Ali Zafar or Shahid Afridi who is now going to
represent Pakistan on world environment day in the coming years.

2. Advertorials
a. World environment day
b. Proud to be a good citizen advertorial campaign-this will cover a -independence day-festive-
charity-any or all world recognized days.etc
c.
3. Seminars

To industries

To conusmers

PR Activities

To show the bigerrness by making a large CAN of paint

Mascots

Paint house

Building a park

Art Gallery

Painting of Dust bins, Signals

World environment day, festives

Public service messages