MARC A.

REISER
Calabasas CA 91302 c: 516-567-3361 MarcReiserMktg@aol.com

MARKETING / BUSINESS DEVELOPMENT EXECUTIVE

New York University MBA with Expertise in Start-Up, Turnaround and Rapid Growth Situations

Creativity and Analysis: Identifies unique opportunities to drive revenue growth and profitability with a focus on
results against goals. Launched a $28M business requiring aggressive B2B marketing and sales. Turned-around a
multi-million dollar company by rebranding and injecting new web, PPC, SEO and SEM marketing strategies.
Disciplined Leadership: Develops effective strategies utilizing all aspects of marketing and business development.
Has driven innovation, leading teams of as many as 200 employees and contractors. Networks to build relationships
with senior-level decision makers and to deliver valued solutions to customers. Known to be customer-focused, fastpaced and performance-driven, with a strong work ethic and entrepreneurial flare.
Marketing Strategy & Branding
Customer Acquisition
Advertising, Display & PPC
Negative Option Continuity
Integrated Communications
Business Modeling
Analytics

Business Development
Customer Retention
SEO & SEM
Affiliate Marketing
Product Management
Strategic Partnerships
P&L Management/Budgeting

Strategic Planning
Customer Satisfaction
e-mail & Social Marketing
Mobile Marketing
Pricing Strategy
Contract Negotiation
Investor & Public Relations

PROFESSIONAL EXPERIENCE
MARKETING STRATEGY AND BUSINESS MANAGEMENT
Independent Consultant
Planned and launched private startups in the music and food & beverage spaces.

Calabasas ,CA
2012 - Present

Marketing and Business Development

Designed and executed go-to-market strategies, sales promotions and social marketing for eleven privately-held startups in the music instrument, entertainment and food and beverage industries. Included feasibility studies.
Completed business modeling including market research, competitive analysis and market testing, leading to
go/no-go decisions. Successfully launched six businesses.
Developed and implemented marketing strategies including web development integrated with SEO and SEM,
PPC and display advertising, e-mail marketing, social marketing, newsletters, promotions and business
development. Developed original content including videos and thought leadership papers.
Built a retail distribution model, executing new dealer agreements in fifteen countries over the course of nine
months, driving a 300% increase in annual revenue.
Negotiated and signed licensing agreement with Bag One Enterprises/Live Nation; designed and launched a
line of John Lennon-inspired guitar amplifier products, never-before been done in the amp space. Secured the
cover of Guitar Players post-NAMM edition.

NATIONAL NOTARY ASSOCIATION

Chatsworth, CA
Chief Executive Officer
2010 - 2012
Led organizational turnaround of this multi-million dollar firm increasing revenue 12% and profitability 51% annually,
exceeding goals and reversing a four-year trend of over 10% in annual revenue loss.
Marketing and Business Development
Grew new and recurring memberships by over 100%, reversing a negative trend over the prior four years.
Introduced subscription-based products, providing strategic upsells to both B2B and B2C customers.
Implemented new programs around membership and subscription products including web disclosures and call
center improvements, significantly improving customer satisfaction.
Launched a new website based on sales funnel best practices and incorporating SEO, SEM, geo-targeting and
PPC, driving 85% year-over-year web gains. Implemented advanced analytics.

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Managed a $100K+/month PPC, SEM and display ad budget.

Set new strategic direction beyond B2C to target B2B clientele. Introduced new products and implemented
marketing tactics resulting in a 40% lift in B2B revenue, including multi-year contracts with major accounts.
Introduced brand architecture and segmented marketing strategy for both B2B and B2C segments.

Operational Re-engineering
Developed a culture of greater accountability and collaboration. Reorganized management and staff.
Instilled P&L-based management and product accounting and rebuilt systems to support this.
Reengineered outdated operational processes resulting in over $1M in resource reductions and annual cost
savings. Focused on expense control, strategic sourcing and automation of back-office processes.
Initiated and managed an effort to replace the majority of firms infrastructure, including conversion from Cold
Fusion to .net platform, and automating Ariba integration.

PLANET PAYMENT

Long Beach, NY
Chief Marketing Officer
2008 - 2010
Managed marketing and business development of a global payment processing platform, targeting merchant banks and
merchants.
Marketing and Business Development
Developed global marketing strategies for the U.S., Asia Pacific, Europe, Latin America, the Middle East,
South Africa and Canada, including product brand architecture to support both B2B and B2C product lines.
Launched new web properties targeted at lead generation across multiple products and markets. Incorporated
organic search engine optimization, paid advertising and integration with Salesforce.com.
Developed models with underwriting to assess merchant risk due to business models and chargebacks. Created
thought leadership campaign targeting merchants, with regards to negative option billing best practices.
Completed firms first formal corporate branding initiative with new logo, color redesign and messaging.
Coordinated communications and marketing in support of the acquisition of an Internet payment gateway.
Reengineered sales and marketing operations increasing lead generation while reducing costs 40%.
Built a mobile processing platform leveraging voice biometric technology.

DEPOSITORY TRUST & CLEARING CORPORATION

New York, NY
Vice President, Head of Marketing
1996 - 2008
Implemented B2B marketing strategy across two billion dollar global entity comprised of eight business units, including
new product development valued at $28M.
Marketing, Product Management and Business Development
Led integrated B2B marketing across eight business units and twenty-five product lines.
Completed several market research efforts including brand awareness and perception, competitive
benchmarking and analysis, needs-based market segmentation and strategic pricing.
Ran an annual customer satisfaction effort, raising ratings from 70% to 96% across all segments.
Created and managed a strategic marketing alliance with sister company Omgeo.
Created, launched and grew a $28M business unit.
o Designed and developed $8M infrastructure built on a mainframe platform.
o Became the insurance industrys standard platform for processing life and annuity business between
insurance carriers and their distributors (banks and broker/dealers).
o Managed new product development process from business planning and functional specification to
end user acceptance and industry testing.
o Developed strategic partnerships and managed key client relationships.
o Implemented marketing strategies resulting in a 400% increase in revenue over a two year period.
o Developed and launched a new business spin-off in the insurance technology space.
Created and managed a self-funded, annual User Group conference.
Coordinated and conducted industry advisory groups and spoke at key industry events and conferences.

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PRIOR EXPERIENCE
Chief Marketing Officer and Product Manager Roles
National Fiber Network Merrill Lynch Salomon, Inc

EDUCATION
Masters of Business Administration (MBA) in Finance and Information Systems (dual major)
New York University Stern Graduate School of Business, 1993
Bachelor of Science (BS) in Marketing and Business Administration
State University of New York, University of Buffalo, 1988
Postgraduate Executive Education Program in Marketing Management and Strategy
Columbia University Graduate School of Business, 2004