Interactive Strategy

Presentation
TRUTH
confessions

We all have them, some bury them, some blog, tweet, whisper, scribble, text,
and others pinky swear they won't tell. But we all know that secrets secrets are
no fun unless you tell everyone.

"Where has your underwear been?"

At Tru2u, we ask you to air out your dirty laundry just like we aired out ours.
We freely admit to the working conditions behind each worker's stitch and tell
you exactly what we are doing to better them. Unlike other underwear brands,
we have stripped down to our knickers with nothing left to hide.

Don't get your skivvies in a bunch. We want to hear your undie anecdotes.
Share your truth to discover ours.

We are all connected through a common thread.

This thread is durable, powerful, and long enough to lead us to the truth by link-
ing us to each other. It is a thread that is seemingly endless, stitch by stitch.
Web Structure
Inspiration
Information
Architecture
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community
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iusto, hendrerit
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f become fan of TRU2U on Facebook
refero, obruo iusto
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iusto, hendrerit
BIG BOLD STATS
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refero, obruo iusto
eu obruo iusto modo vulpes facilisis. Refero indoles, natu wisi facilisi melior abdo gemino nisl opto ludus imputo ex. Autem valde imputo
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Short mission
statement explaination
goes here centered and img
well typeset.

BIG BOLD HEADER

get
involved
Sed ulciscor os validus lobortis similis, at vero quia. Abbas hendrerit dignissim consequat demoveo natu populus, esse vel modo
vulpes facilisis. Refero indoles, natu wisi facilisi melior abdo gemino nisl opto ludus imputo ex. Autem valde imputo cui iusto, hendre-
rit sudo. Roto, voco refero, obruo iusto eu in venio.

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aptent genitus appellatio adipiscing camur opto utinam. Saepius nulla humo ut aliquip genitus te ut abbas iaceo consequat wisi abico
facilisi odio. Consequat et blandit abbas letalis nisl, valde feugiat exerci ut, usitas saluto voco, ideo ad. Suscipit, iaceo vicis tristique jus
quia. Transverbero distineo abico accumsan jus in commoveo. Aliquam ut plaga iriure esse ideo feugait.

BIG BOLD HEADER

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aptent genitus appellatio adipiscing camur opto utinam. Saepius nulla humo ut aliquip genitus te ut abbas iaceo consequat wisi abico
facilisi odio. Consequat et blandit abbas letalis nisl, valde feugiat exerci ut, usitas saluto voco, ideo ad. Suscipit, iaceo vicis tristique jus
quia. Transverbero distineo abico accumsan jus in commoveo. Aliquam ut plaga iriure esse ideo feugait.
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become fan of

BIG BOLD STATS

iusto, hendrerit
TRU2U on Facebook
sudo. Roto, voco
refero, obruo iusto
eu obruo iusto
Jugis ut veniam luptatum nisl vindico wisi enim et comis mauris exerci verto eum vel. Exerci nutus jugis, nostrud,
commoveo mos aptent genitus appellatio adipiscing camur opto utinam. Saepius nulla humo ut aliquip genitus te ut abbas
iusto, hendrerit iaceo consequat wisi abico facilisi odio. Consequat et blandit abbas letalis nisl, valde feugiat exerci ut, usitas saluto voco,
sudo. Roto, voco
ideo ad. Suscipit, iaceo vicis tristique jus quia. Transverbero distineo abico accumsan jus in commoveo. Aliquam ut plaga
refero, obruo iusto
eu obruo iusto iriure esse ideo feugait.
 You have the power.
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PLAY

fact/stat Sed ulciscor os validus lobortis similis, at vero quia. Abbas hendrerit dignissim consequat demoveo natu populus, esse vel modo vulpes
facilisis. Refero indoles, natu wisi facilisi melior abdo gemino nisl opto ludus imputo ex. Autem valde imputo cui iusto, hendrerit sudo.
Roto, voco refero, obruo iusto eu in venio.

fact/stat Sed ulciscor os validus lobortis similis, at vero quia. Abbas hendrerit dignissim consequat demoveo natu populus, esse vel modo vulpes
facilisis. Refero indoles, natu wisi facilisi melior abdo gemino nisl opto ludus imputo ex. Autem valde imputo cui iusto, hendrerit sudo.
Roto, voco refero, obruo iusto eu in venio.
 You have the power.
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categories
category
category
category
category img
category
category
img

community
updates
iusto, hendrerit
sudo. Roto, voco

img
refero, obruo iusto
eu obruo iusto

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iusto, hendrerit

img
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refero, obruo iusto
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img
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Links to Fashion
& Activation
AWARENESS
aesthetic
Looking at what current top designers are
doing right now with many including under-
wear in their expanded collections, the aes-
thetic of their represented work in photography
most notably represents the underwear as a
statement, as a crucial layer in the extra effort
put into looking your best every day.

Alexander Wang does this well by envisioning

his collection come alive with minimal color
but a great focus in texture and contrast.

Tru2U’s advantage is that it can acheieve the

same level of quality and luxury but at a third of
the price. By simply projecting the underwear
as high-end, appeal to our college audience will
create a stir in that it’s sexy underwear you can
feel comfortable in all without breaking the
ever-familiar touchy college bank account.

Utilizing minimal detail and natural lighting

will bring the underwear in the spotlight, all
while preserving a classic, streamline, and
unisex appeal.
POWER
lookbook.nu

American Apparel released their very own look TRU2U can take a page out of theirs to create
book curtiousy of lookbook.nu by specifically our own look book in conjunction with the
picking out user-submitted photos in which the idea of authenticity and feeling powerful in
brand is best represented to come out with a your clothes and skin every day.
flip through guide of their in-store apparel and
then sharply distributed the heck out of it glob-
ally.
Thank You.