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Poblacion II, Malinta Valenzuela City

A. HISTORY
ABS-CBN (an initialism of the network's former name, Alto Broadcasting System Chronicle Broadcasting Network) is a Filipino commercial network that is the flagship
property of ABS-CBN Corporation a company under Lopez Group. The network is
headquartered at the ABS-CBN Broadcasting Center in Quezon City, with additional
major offices and production facilities in over 25 major cities including Iloilo, Cebu,
and Davao. ABS-CBN is formally referred to as "The Kapamilya Network", a Filipino
word which means a member of a family, and was originally introduced in 2003
during the celebration of the 50th year anniversary of television in the Philippines. It
is the largest television network in the country in terms of revenues, assets, and
international coverage.
ABS-CBN is the oldest television broadcaster in Southeast Asia and one of the oldest
commercial television broadcaster in Asia. It is also the leading television network in
the Philippines with advertising revenues of almost 19 billion pesos for the fiscal
year of 2014. ABS-CBN's first ever television broadcast was on October 23, 1953 as
Alto Broadcasting System (ABS) on DZAQ-TV, just 3 months after the first broadcast
of Nippon Television of Japan. It is also the first television network in Southeast Asia
to broadcast in color, the first television network in the Philippines to formally
launched a digital terrestrial television service, and the first broadcast television
network in the Philippines to formally launched in high-definition.
Today, the flagship television station of ABS-CBN is DWWX-TV (ABS-CBN TV-2
Manila). The network operates across the Philippine archipelagos through
its Regional Network Group division which controls 71 television stations. Its
programs are also available outside the Philippines through the global subscription
television channel The Filipino Channel which is now available in over three million
paying households worldwide as well as terrestrially in Guam through KEQI-LP Since
2011, the network is on test broadcast for digital terrestrial television using the
Japanese standard ISDB-Tin select areas in the Philippines. On October 3, 2015, ABSCBN started to broadcast in high-definition on cable.
Scene from What every Woman Knows on Family Theater of Fr. Patrick Peyton, CSC,
and a live stage drama aired on ABS-CBN in the Philippines in 1962. Center is Jaime
Zbel de Ayala, who acted in his younger years and later becoming the chairman
of Ayala Corporation.
ABS-CBN traces its history to the first Philippine television station DZAQ-TV, owned
by Bolinao Electronics Corporation (BEC) which was later renamed Alto Broadcasting
System (ABS).

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James Lindenberg, owner of BEC, was the first to apply for a license to
the Philippine Congress to establish a television station in 1949. His request was
granted on 14 June 1950. Because of the strict import controls and the lack of raw
materials needed to open a TV station in the Philippines during the mid-20th
century, Lindenberg branched to radio broadcasting instead.
Judge Antonio Quirino, brother of former President Elpidio Quirino, also tried to apply
for a license to Congress, but was denied. He later purchased stocks from BEC and
subsequently gained the controlling stock to rename the company from BEC to Alto
Broadcasting System (ABS).
DZAQ-TV began commercial television operations on 23 October 1953; the first fully
licensed commercial television station in the Philippines. The first program to air
was a garden party at the Quirino residence in Sitio Alto, San Juan. After the
premiere telecast, the station followed a four-hour-a-day schedule, from six to ten in
the evening.
In 1955, Manila Chronicle owner Eugenio Lopez, Sr. and former Vice
President Fernando Lopez, acquired a radio-TV franchise from theCongress and
immediately established Chronicle Broadcasting Network (CBN) in 1956. On 24
February 1957 Lopez invited Judge Quirino to his house for breakfast and ABS was
bought under a contract written on a table napkin. The corporate name was
reverted to Bolinao Electronics Corporation immediately after the purchase of ABS.
With the establishment of DZXL-TV 9 of CBN in 1956, the Lopez brothers controlled
both television channels in the archipelago, culminating in the first wave of
expansion. The monopoly in television was broken in 1961, when DZBB-TV 7 was
established by the Republic Broadcasting System (now GMa Network, Inc.) (RBS),
owned by Robert Stewart, on the same year it launched the nation's first regional
and provincial television station in Cebu City on 24 July.
In 1967, the company was renamed ABSCBN Broadcasting Corporation. This
company became the formal merger of the two stations DZAQ-TV 3 (ABS) and DZXLTV 9 (CBN).
In 1966, ABS-CBN became the first TV network to broadcast certain shows in color
and by 18 December 1968, ABS-CBN opened its present-day Broadcast Center
complex in Bohol Avenue, Quezon City. It was among the most advanced
broadcasting facility of its kind in Asia. Full color broadcasts began in 1971 (8 hours
a day) on ABS-CBN 2 with the availability of more color television sets around Manila
and neighboring municipalities and cities.
In 1969, DZAQ-TV transferred to channel 2 (which remains as the current positioning
frequency of the flagship station in Metro Manila), while its sister station DZXL-TV
transferred to channel 4. This frequency adjustment was done to make room for

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Kanlaon Broadcasting System (now Radio Philippines Network) to occupy
the channel 9 frequency.
When then President Ferdinand Marcos declared martial law in 1972, the station
was forced to shut down. The company was seized from the Lopez brothers and its
newly built Broadcast Center became the home of state-run TV stations Banahaw
Broadcasting Corporation (BBC Channel 2, with call sign changed to DWWXTV), Government Television (GTV Channel 4, with call sign changed to DWGT-TV and
later renamed MBS-4), Kanlaon Broadcasting System (KBS Channel 9)
and Intercontinental Broadcasting Corporation (IBC Channel 13)
The long hibernation of the station ended on February 1986. As the EDSA
revolt broke out in the eighties, and Marcos' grip on power debilitated, the
reformists in the military contended the broadcasting network would be a vital asset
for victory. Thus, at 10 AM on February 24, they attacked and took the ABS-CBN
Broadcast Center that was then the home of MBS-4.
When Marcos was deposed, the network was sequestered and returned Channel 2
to the Lopezes but not Channel 4. On 14 September 1986, ABS-CBN went back on
the air, broadcasting from what used to be their main garage at Broadcast Center in
the pre-Martial Law days. The network was forced to share space in the building that
was rightfully their own with the government TV station Channel 4. At the time,
money had been scarce while resources were limited; offices were used as dressing
rooms and other equipment such as chairs, tables, and phones were in short supply.
In late 1986, the network was faltering, ranking last among the five stations in the
Philippines and was suffering heavy losses. Eugenio "Geny" Lopez Jr. by early 1987
brought in programming whiz and ABS-CBN veteran Freddie Garcia, then working
for GMA Network, and set him loose to work his magic touch.
Six months later on 1 March 1987, Channel 2 was relaunched with the live musical
special, "The Star Network: Ang Pagbabalik Ng Bituin" (The Return of the Star). In
1988, ABS-CBN was topping the Mega Manila ratings, a position it had never
relinquished for 16 years.
Later that year, the station launched nationwide domestic satellite programming
and by 1994, expanded its operations worldwide. In 1999, Channel 2 launched its
120-kilowattMillennium Transmitter, resulting in improved signal quality throughout
Mega Manila.
In 2005, ABS-CBN re-upgraded its transmitter into a very high capacity of 346.2
kilowatts resulting on a much clearer signal in Metro Manila.
During the historic 2010 Philippine presidential election, in response to the first
automation of the election in the country, ABS-CBN utilized a technology from Orad
Hi Tech Systems Ltd. that utilizes the principles of augmented reality The

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technology uses real-time image processing system for live broadcasts of
3D computer-generated imagery against a real set or background. ABS-CBN also
utilized what is probably the biggest touch screen display to be used in a Philippine
television show. A new set dubbed as the "WAR" (Wireless Audience Response) room
was specifically designed for the said election coverage. The coverage of ABS-CBN
became the third top trending topic worldwide on the social networking site Twitter.
The Regional Network Group (RNG) is the provincial network subsidiary of ABS-CBN.
It is responsible for simultaneously airing most of the shows seen on ABS-CBN's
flagship station in the provinces. The Regional Network Group has several stations
in each region outside Mega Manila to ensure nationwide coverage. The local
stations also produce their own newscasts which air prior to TV Patrol and other
local programming which air on Sundays. Regional Network Group (RNG) glorified its
roots while reaching out wider audience in 2007, consistently building on local
content and developing infrastructure to deliver better service and cement its
position as the top-rating regional network in the country. Regional versions of
favorite TV shows were created, enabling ABS-CBN to reach out and connect with
wider audiences worldwide. The launch of the local game show Kapamilya Winner
Ka!

(now renamed as Kapamilya, Mas Winner Ka!) in the Visayas and Mindanao.
Gandang Umaga, Pilipinas in Northern Luzon, and the 17th local TV Patrol in
Southern Tagalog (Region IV-A & IV-B), provided more relevance to regional
audiences. On 29 January 2011, Charie Villa was appointed as the new head of
RNG. On 15 April 2011, RNG launched Choose Philippines, a new website aimed to
promote tourism in the Philippines by sharing photos and stories of the most
extravagant places, culture, and arts of the Philippine island.
The majority of the programs shown on the network are created by ABS-CBN
Corporation's Entertainment Group division. ABS-CBN Entertainment Group is
responsible for original programs ranging from musical and variety shows, showbiz,
lifestyle, and comedy talk shows, comedy and gag shows, and sitcoms. Original and
adapted TV series and mini-series are produced by either Dreamscape
Entertainment Television or Star Creative which are still both under ABS-CBN while
news, public service, and documentary shows are produced by ABS-CBN News and
by other independent production outfits. ABS-CBN also acquires and syndicates
program formats from abroad most of which are reality shows. The remaining
airtime of ABS-CBN is dedicated to acquire foreign programs from abroad most of
which are animation from Japan and United States and movies and TV series from
the Philippines, United States, Hong Kong and other Asian countries. ABS-CBN also
shows TV specials, sporting and awarding events.

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Poblacion II, Malinta Valenzuela City
ABS-CBN Corporation initially applied for a license from the National
Telecommunications Commission to operate a digital terrestrial television service in
the country back in 2007. ABS-CBN planned to utilize multiplex to offer ABSCBN, ABS-CBN Sports Action and 5 additional specialty TV channels. The
conglomerate is expected to spend at least 1 billion pesos annually for the next 5
years for its DTT transition. ABS-CBN utilized UHF channel 51 Manila (695.143 MHz),
later UHF Channel (647.143 MHz), for test broadcasts in the DVB-T format. ABS-CBN
was expected to begin digital test broadcasts in January 2009.
In June 2010, the NTC announced that it would formally adopt the Japanese
standard ISDB-T for digital broadcasting and issued a circular commanding all the
country's television networks to switch-off their analog services on 31 December
2015 at 11:59 p.m. Philippine Standard Time (UTC+8) But due to delay of the
release of the implementing rules and regulations for digital television broadcast,
the target date was moved to 2020.
In April 2011, the conglomerate announced further details about its DTT plans,
which would offer ABS-CBN and Studio 23 (currently ABS-CBN Sports Action). In
addition, four new channels which will be exclusively available to its digital users
will be offered once the digital broadcast start. The specialty TV channel line-up will
include one news channel, one youth-oriented channel, an educational channel, and
a movie channel. The conglomerate is also planning to utilize the 1seg (one
segment) broadcast standard for handheld devices.

On February 11, 2015, ABS-CBN formally launched its DTT service under the name
ABS-CBN TV plus in a formal switch-over ceremony held at the ABS-CBN
Broadcasting Center. The ABS-CBN TV plus service has four exclusive TV channels
which are free of charge, these are movie channel Cine Mo!, news channel DZMM
TeleRadyo, educational channel Knowledge Channel, and kids channel Yey!. In
addition to ABS-CBN and ABS-CBN Sports + Action, all non-encrypted digital
terrestrial broadcast within the area is also carried by the service. ABS-CBN TV plus
also provides pay per view, EWBS, and BML services. As of September 2015, ABSCBN TV plus has sold over half a million units of its set-top boxes.

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B. VISION AND MISSION

Mission

We exist in Filipinos worldwide, as well as off all humankind.

We exist to inform and to entertain through creative content for and distribution platform.
We innovate, diversify and expand into enterprises in content open new business and
service opportunities.
We promote the best Filipino talent, and reflect the true sentiment of Filipino.

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Vision
A nation where Filipinos can develop their full potential, care for and each other, and are
stewards of their Environment

C. Core Values

Excellence
Judgment and Drive for Results
- Using best judgment to balance speed, quality, and cost to attain best returns
- Using best judgment to balance the need to deliver short-term business results with what
is best for the organization in the long-term
- Going beyond the boundaries of my role/unit to ensure results
- Deriving fulfillment from achievement and solving problems
- Gathering and using available data/information to make decisions and resolve problems;
moving on despite the absence of complete data/information
Risk-taking

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- In a constantly changing competitive environment, taking action based on an
assessment that opportunities and rewards are worth the risks and ensuring everything possible is
done to mitigate those risks

Innovation & Embracing Change

- Exploring new ways and challenging old ways, including past successes, to achieve
breakthroughs and continuous improvement; Coming up with fresh perspectives and innovative
ideas
- Championing breakthrough ideas and initiatives
- Spotting and developing options and solutions that are out of the box (outside
experience and convention) even if these have been untried or untested

Teamwork
Company Interest and Transparency

- Providing the right information at the right time to the right people
- Taking personal accountability for making my unit or my team a high-powered and high
performing team
- Putting the good of the Company/ team before my personal interests
- Working well with teams and collaborating as a team player

Ownership
- Taking accountability for ones role, output, and decisions

Confronting Conflict

- Surfacing issues directly with concerned parties so that these may be resolved
constructively, and if resolution is not attained, jointly escalating the issue
- Accepting my accountability for causing conflicts, if any
- Managing and expressing emotions in a constructive and suitable manner

Teaching & Learning

- Training someone to become better than myself at my role
- Taking accountability for my continuous learning by defining my development areas
and taking deliberate action to fill my skill gaps
- Analyzing failures and deriving lessons from them

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- Investing time and energy in consuming and understanding information resulting
in broad exposure and general knowledge

Providing you continuous training and learning experiences so that you constantly
become better than you are at your role today and are equipped for larger roles at the appropriate
time (caring for our people)

Honesty, Integrity & Respect

Delivering on commitments; my word equals my actions

- Speak out, speak true
- Providing you an environment where you can speak out and be heard (caring for our
people)
- Possessing an unshakeable belief in ones self-worth and dignity allowing one to speak
out for what he believes is right despite ones view being unpopular or opposed, particularly by
persons of authority
- Never undermining others for own gain
- Consistently treating others respectfully and fairly

Meritocracy

- Granting commensurate rewards at the right time for good performance (caring for our
people)

- Expecting rewards that I have earned through performance rather than because of
entitlement

- Taking quick and appropriate action on failureo

* When a person does not do what he knows he should do (failure of omission)
o
* When a person repeats mistakes because he does not learn from them (failure of
repetition)
o
* When a person willfully violates Company policies and what he knows is right
(willful violation)

Service Orientation

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Poblacion II, Malinta Valenzuela City

o
o
o
o

- Treating Filipinos, our stakeholdersour customers, our people (my unit/team),

our shareholders, and our communityas our Kapamilya
* Putting our customers interests above all because they are our primary reason
for existence
- Embracing joyfulness as our basic attitude towards serving our Kapamilya
* This is reflected in our efforts, outputs, and decisions that affect them
- Creating and nurturing long-term personal connections and authentic relationships with
our Kapamilya that are built on trust. We earn our Kapamilyas trust by:
* Knowing and understanding their needs and wants intimately
* Understanding their expectations and ensuring that we give the best that we can
to satisfy and delight them
* Creating and providing various offerings that empower the human experience
and enrich their lives
* Taking the initiative to proactively develop ourselves in the work that we do to
inspire and serve them well
- Being accountable to the Kapamilya we serve, our profession, peers, and ourselves

D. ORGANIZATIONAL CHART

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Poblacion II, Malinta Valenzuela City

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Poblacion II, Malinta Valenzuela City

E. CORPORATE AND SOCIAL RESPONSIBILITY

ABS-CBN Corporation operates as a media broadcasting and entertainment company in the
Philippines. The corporation was founded as Bolinao Electronics Corporation (BEC) in 1946 by
James Lindenberg and was eventually formed during the merger of Alto Broadcasting system,
Chronicle Broadcasting Network (CBN). It was formerly known as ABS-CBN Broadcasting
Corporation, and later to ABS-CBN Corporation. The company has its registered office located
in Quezon City.
Short History
Incorporation Date: January 1, 1946
Bantay Bata 163 (BB 163) is the child protection program of the ABS CBN Foundation. It
started in 1997 on Valentines Day as our gift of love to the Filipino children. What began as
a hotline and rescue operation has evolved into a truly holistic system which includes
therapy, after care and preventive programs.
SERVICES
Child Protective Services
Counseling and Family Services
Community Support Services
In 1999, ABS-CBN Foundation, Inc. created Bantay Kalikasan (Nature Watch). Through the
years, it has implemented several projects addressing specific, environmental issues at hand.
Launched in 2007, Bayanijuan was conceived following ABS-CBN Foundation's extensive
experience in various rehabilitation and development programs which includes education, child
protection , microfinance and environment. AFI synergized the efforts of these key programs into
one project to holistically develop sustainable communities. Rooted from the spirit of Bayanihan,
this project partners with the government, NGOs, private groups and various sectors.
Kapit Bisig para sa Ilog Pasig (KBPIP) is the river-rehabilitation project of ABS-CBN
Foundation, Inc., launched on February 24, 2009. We aim to rehabilitate Metro Manila's
waterways by focusing on the esteros (creek) first, after which we will be concentrating all
efforts on the Pasig River, Manila Bay and Laguna de Bay.
Sagip Kapamilya is the emergency humanitarian assistance program of ABS-CBN Foundation,
Inc. We provide food and non-food relief to affected communities of disasters, as well as engage
in rehabilitation and disaster risk reduction projects.
Since 2004, Sagip Kapamilya (SK) has been very active in Disaster Relief and Rehabilitation
Operation (DRRO). Our staff has crisscrossed the entire country conducting relief and

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rehabilitation efforts with utmost dedication and professionalism, no matter how
daunting the task maybe, particularly those in local and remote communities. Thus, it is without
a doubt that

SK various community projects and other services for the past eight years truly benefited
millions of families particularly children.
SHORT HISTORY

Mission
Our mission is to conduct disaster relief and humanitarian assistance in calamity-stricken areas
with the aim of enabling affected families to rebuild their lives and communities to start
sustainable rehabilitation programs.
Vision
Sagip Kapamilya envisions a safe, caring and generous community rooted on the values of truth,
service and the common good
Goals
*To inculcate a culture of preparedness and disaster risk reduction among Filipino families
*To provide immediate, appropriate and timely assistance during emergencies
*To support impact projects for the rehabilitation of disaster-affected communities
Sagip Kapamilya believes in participative development of a family-friendly community
Sagip Kapamilya fosters strong partnership and shared responsibility with all stakeholders
Sagip Kapamilya adheres to an efficient and responsible stewardship of entrusted resources
Sagip Kapamilya encourages spirit of volunteerism and sense of community among Filipinos
worldwide
Sagip Kapamilya promotes conscientious and nurturing attitude towards the environment in all
its activities
Core Principles

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Poblacion II, Malinta Valenzuela City

F. VICINITY MAP

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Poblacion II, Malinta Valenzuela City