Job description

This is offered complete with the exception of 'measures of success' which have been
retained for business sensitive reasons.

However, if you have suggestions for measures of success, or different key

responsibilities and accountablities please add your (attributed) suggestions.

Title: Digital Development Director

Based: Media House, Peterborough

Reports to Group MD, Emap Specialist Media.

Scope: Emap

Job Purpose Summary: Thought lead with the following purposes:

1. Evangelise the (revenue and idea generating) power of the network with the emerging
effect that the company functions in a more networked way - leading to the delivery of
more product launches, reinventions and acquisitions which are fit for the future.

2. Seek, see and share future business opportunities.

3. Quality assure big ideas across the business - Operating at the What (strategic) level.
Heavier involvement defined/driven ONLY by the benefits to Job Purpose Summary 1.

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Key Responsibilities and Accountabilities

1. Offers Thought Leadership internally and externally

2. Thought leads by example (breaking out of and across silos)

3. Offers strategic overview and tactical analysis to MDs and project management teams
against known, emerging and predicted macro trends.

4. Acquires and shares future business intelligence for/with senior team.

5. Enables self-forming adhoc teams

6. Ends internal disconnect caused by hierarchical structure (idea flow).

7. Acts to fill structural holes

8. Supports examples of new emap culture and thinking:

9. Organises and stimulates disruption workshops.

Personal Skills and Abilities

A visionary Fascinated by future possibilities and able to consistently draw compelling

conclusions which people will want to follow.

Understands the socio-economic impact of world2.0Believes in the power of the

network, the value of putting the community first and of taking the narrow-cast, two-
way-flow approach to information exchange; niche not mass. Scores engagement over
interruption and understands that none of us is as clever as all of us.

A strategic and creative thinkerAcknowledges seismic change and defines clear paths
to new goals. Able to make the complex simple. Confident in ability and intellect to
challenge the status quo and shape the best possible future in an evolving world.

Hungry and flexible enough to learnEnjoys the process of learning and the discovery of
emerging solutions. Prepared to be wrong. Prepared to change. Non-dogmatic, non
adversarial approach.

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A savvy entrepreneurial operator Able to seek out opportunities, prioritise options and
make things happen. An entrepreneurial instinct for creating value.

Action orientated person who gets things doneAble to juggle multiple projects and
priorities to deliver lasting, value-creating change. This role is about advocating and
delivering a significant shift in culture.

A strong communicator, negotiator and influencerAble to clearly articulate a vision,

excite others, build relationships and work across the organisation to break down silos
and flatten hierarchies.

A passionate self starterWants to change the world and over deliver (vs targets). Self-
motivated, hungry and able to infuse others with similar enthusiasm.

Knowledge (Factual or procedural information needed to perform in the role)

•Deep knowledge of the internet and developing trends of user behaviour; •Understands
the power of the network, the value of an holistic approach and of systems thinking.
•Strong insight into where future opportunities will arrise •Solid understanding of
emerging business models/ecologies; •Visionary understanding of what is coming next.
•Understands technology and how it will be used by communities to deliver new value

Experience (The minimum amount of experience required to perform in the role)

•Strong and proven track record in digital media/communities •Clear ability to analyse
markets, identify opportunities and develop insight at a global strategic level
•Experienced in working with teams (internal and third party) to launch initiatives;
•Management experience in working with teams to deliver success •Deep experience of
corporate culture.