Assignment: - 1

Topic: - Potentiality to open a new Branch.

Course Title: -Management of Commercial
Banks
Course Code: - Fin 380
Section: - 01
Semester: - Spring 2014

Submitted To

Leo Vashkor Dewri

Lecturer, Department of Business Administration
East West University.

Submitted By
Name

ID No.

Sanjib Kumar Maitra

2011-1-10-316

Submission date: - 29.01.2014

PAGE 1

January 29, 2014

To,
Leo Vashkor Dewri
Lecturer, Department of Business Administration,
East West University.
Subject:- Submission of assignment on Potentiality to open a new Branch.
Dear Sir,
Its my pleasure to submit the assignment on Potentiality to open a new Branch which has been
prepared for the Management of Commercial Banks of BBA program. Extreme effort has been
made in the assignment to apply my developed concepts and difficult research and planning to
meet your expectations. I have enjoyed the assignment & learned many things during this whole
period.
I sincerely hope that this assignment will fulfill the requirements advised by you. I will be
obliged if you would allocate some of your valuable time to examine my assignment.

Thanking You
Sincerely Yours,

---------------------------Sanjib Kumar Maitra

ID No. 2011-1-10-316
Department of Business Administration
East West University

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Table of content
Content

Page no.

Executive Summary

04

Introduction

05

Objective of the Assignment

06

Methodology of the Assignment

07-08

Socioeconomic Structure

09-12

Financial Ability of Potential Customers

13

Which Diversified products should

offered by Fortune Bank Ltd

14-16

Data Analysis

17-19

Conclusion

20

Reference

21

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Executive Summary
The purpose of this assignment was to examine the potentiality to open a new branch. Research
for this report include face to face ask the question and collect the answer to go to the selected
people. The major finding indicates that Fortune Bank should open a branch in Natore. It also
indelicate that the Bank should provide huge amount of service to the people otherwise the
branch faces the loss.

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Introduction
Expanding business by opening a branch office requires a lot of planning and work. While some
steps such as finding a location and staffing office are very logical and practical ones, there are
many other actions you need to take when you open a branch office. Research competitors doing
business in the target market and determine whether they are meeting the needs of customers. Go
to the local chamber of commerce or economic development office and study the target area's
demographics to determine if your services are needed in the area. Establish new goals for
business, including goals for the branch expansion are also important.

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Objective of the Assignment

As a student of Bachelor of Business administration I am encouraged to find the similarities
between their learning & real world situation. So, this can also be considered as the objective for
the assignment in a broader sense.

Primary Objective:The primary objective of the report is to compare and analyze the practical experience by
working to link the theoretical knowledge with its application in a real life situation. The purpose
of this report is to find out potentiality to open a new branch.

Secondary Objective:The secondary objective of this report is, after gathering and analyzing information different
sources I have recommend something relevant about my findings.

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Methodology of the Assignment

In this study I worked in some specific steps. At first I have planned about the study or this
research. Then I meet some people of Natore in the field of my research as a sample.
Under this method I collected our relevant data. Then I analyzed these data. After that
we I tried to make an assignment.

Research Method:To collect data I follow several stages. Those stages are given below.

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Primary Method:I collected information from by ask people from the some question. The gathered information is
then described in this report.

Secondary Method:I also collect those data from different sources such as Websites. The total methodology of the
report is showing before for better clarity and easier understanding.

Limitations:There were some limitations in gathering information for this report. They are: The main limitation I faced in preparing this report was obstacles in finding information.
Getting relevant papers and documents were strictly prohibited.
It was my first time practical experience to work on this kind of research. So I had some
inexperience and lack of communication with the people.
Within the information we found & tried to
perspective of our knowledge.

understand

it

with

the

Socioeconomic Structure
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Employment:In Natore most of the people are depend on agriculture. But some people of are also depends on
service. But the people who depend on the industry are very small. So it is mandatory to Fortune
Bank Ltd. to provide huge amount of agricultural oriented product like agriculture loan.

Education:-

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Half of populations of Natore are educated but many people are also illiterate. But now a days
illiteracy rate is increasing. So Fortune Bank Ltd. should offer student education loan for poor
people. They also offer student account which does not offer in any Bank in Natore.

Population:-

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In Natore most of the people have their own house. But some are the floating people. In this
situation Bank should provide home loan services which also help floating people.

Religion:PAGE 11

Most of the people in Natore are Muslim. Some Hindu and other religion people are also there.
So the Bank should offer Islamic banking service and Fortune Bank can provide other banking
regularly to other religion people.

Financial Ability of Potential

Customers
PAGE 12

Income:-

Which Diversified products should

offered by Fortune Bank Ltd
Now-a-days Banks and other financial firms often train salespeople to become universal bankers.
These employees handle all of the financial needs of a particular client. In the past, consumers
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would have to obtain their loans, insurance, and deposit services from different individuals
working at different financial firms. But nowadays the idea is changed. So to get attention of
local customer Fortune Bank Ltd. should provide some different kinds of diversified products
which are different to other banks. They can offer these 4 types of diversified products to the
customers.

Money management.
Investment.
Loan and credit card.
Insurance.

Money Management: Integrated Account Service:The integrated account service should offered by Wealth Management encompasses deposits,
current and investment accounts, etc. One can conduct all their deposit and investment
transactions through an integrated platform. It improves the Bank financial ability.
Deposits:A comprehensive range of savings, time and current deposits are should offered by Fortune
Bank Ltd. diverse needs in daily transactions. Because the people of live in Natore are
middle class.
Payroll Service:Fortune Bank Ltd should offer their customers Payroll Service by which they can receive
their salary by auto pay through their account.
Wealth Management Card:PAGE 14

With the card customer of Fortune Bank Ltd can withdraw cash and make direct debit
payment in our ATM network to enjoy greater convenience in financial management.
Otherwise the customer can shift to other bank.

Investment:Fortune Bank Ltd. should provide a comprehensive suite of investment products and services to
capture investment opportunities for potential returns.
Funds:Fortune Bank Ltd should offer investment Product Specialists and wealth management
professionals provide their with latest market and fund information. One can also access the
information through our extensive branch network and Internet Banking to keep up with the
market trends and manage your fund portfolio. In Natore no other bank offers this kind s of
service.
Bonds:Fortune Bank Ltd should provide one-stop bonds trading services through multiple trading
channels Internet Banking and Phone Banking. By doing this they can attach customers.
Foreign exchange: Fortune Bank Ltd should offer foreign trading of various currencies through our branches,
Internet Banking, Mobile Banking, Phone Banking and Manned Investment.
Precious metals:Fortune Bank Ltd should provide physical precious metals trading in gold and silver.
because in Natore huge amount of gold in trade daily.
In additional to trading by physical delivery, one can invest in notional precious metals,
including gold, platinum and silver with our Notional Precious Metals Passbook Account.

Loan and credit card: Mortgage:Fortune Bank Ltd comprehensive range of mortgage plans, coupled with one-stop
professional services, should provide the local customers suitable mortgage solutions to help
to realize dream.
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 "Smart" Mortgage Scheme:"Smart" Mortgage Scheme offers a deposit account at a preferential interest rate, allowing
one to earn higher interest returns on savings. It also helps the local customer.
.
Premium Mortgage Service:Dedicated staff Fortune Bank Ltd assists the local customers in completing the mortgage
application procedures and the fast-track approval service to meet one need. In Natore huge
amount mortgage should provide.

Insurance:
Fortune Bank Ltd things a well-designed financial plan can help secure one future. No matter
one can plan to purchase a property or plan for your children's education, retirement, or travel
around the world, our comprehensive insurance plans offer you protection against unexpected
events, while helping realize your dreams. By doing this they can relate with huge customers.
Life insurance:If Fortune Bank Ltd Our diversified life insurance products offer full coverage then a large
amount of customer will attach with them.
Accident, medical, property and other general insurance plans:With wide range of insurance solutions Fortune Bank Ltd should server more customers.

Data Analysis
I collect some data by questioning some people from those some important information are given
below:-

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PAGE 19

Conclusion

Reference
PAGE 20