Checklist of Writing a

Health Promotion Programme/Campaign Evaluation Report

Title page

Introduction/background

Goal and objectives

Project description

Evaluation methods

Results

Limitations

Financial report

Conclusions & recommendations

Appendices

1. Title page
9 Title (should point out the focus of the report, clear and unambiguous)
9 Period of time covered in the report
9 Organization name
9 Date of report published
9 Name of author/Title
2. Introduction/background
9 Rationale - tell the readers why conducting the programme/activity
9 Background information
Epidemiological data (local & overseas)
Demographic data
Community needs and priority
Behavioural and social values on determinants of health
3. Goal and objectives
9 Goals are the large statements of what you hope to accomplish but usually not very
measurable
9 Objectives are the steps towards achieving the goal. The objectives should be
Specific, Measurable, Achievable, Realistic and Timely (SMART)
4. Project descriptions
9 Who/Where/When/What/How
9 WHO: Target group (describe who or what the project was designed to influence or
change) and partnership (collaboration with whom?)
9 WHERE: Venue and programme setting (describe the setting or location of the
programme)
9 WHEN (describe length of the programme and timing of different activities)
9 WHAT & HOW (describe activities conducted to achieve the objectives, and the way
those activities are carried out)
9 Usually break into numbered sections and sub-sections, following a logical sequence
(e.g. time, location, etc). Each paragraph should have a topic sentence
9 Graphs, tables and pictures (do not let graphic data stand alone)
9 Based on health promotion models and theories?
9 Quality control
9 Resources implication (human, financial, materials)

5. Evaluation methods
9
9
9

What outcomes are measured? (Process evaluation Vs outcome evaluation)

Process evaluation ensure the programme is implemented as intended
Outcome evaluation:
Process measures (participants satisfactory level, recall of key messages, etc)
Short term outcome (health literacy, social action and influence, public health
policy)
Intermediate outcome (healthy lifestyles, effective health services, healthy
environment)
Long term outcome (social and health outcomes)
(For details of different outcomes, see Oxford Handbook of Public Health Practice,
p.192)

Methods of measuring outcomes

Conducting studies (e.g., longitudinal, randomized controlled trial,
quasi-experimental design, etc. Should provide details of the study)
Measures/evaluation strategies
Describe the instruments or measurement tools (e.g., by mail/fax questionnaire,
telephone interview, focus group, etc. Describe who collected the data and
whether they received any training? Be specific in addressing data collection
procedure. Describe the length of interview, observations, etc.)
Attach a copy of the measurement tools in the appendix

6. Results
9 Main results (main outcome variables of descriptive statistics)
9 Other findings (describe any interesting findings not included in the main results, e.g.
younger people changed more than older people)
9 TIPS: Organize data so they are easy to read and highlight key findings. Use
selective visual displays of data to demonstrate the findings
7. Limitations
9 Briefly summarize the limitations of study design and/or implementation (e.g. small
sample size, low response rate, etc)

8. Financial report
9 Include a financial statement with income and expenditure
9 All the items should be itemized
9 Explain when there is a huge deficit (or surplus)
9. Conclusions & recommendations
9 Briefly but clearly highlight all the main points that the evaluation analysis indicate
9 Be critical and analytical
9 Recommendations for future projects (based on the results)
10. Appendices
9 Any important materials (e.g. lists of committee members, evaluation questionnaires,
photos)

Prepared by Central Health Education Unit

Department of Health
Hong Kong SAR Government
13 June 2005