Philip S.

Waldstreicher
Antioch, CA 94509 Mobile: 925.783.0851 Email: pwaldstreicher@gmail.com

BUSINESS DEVELOPMENT ACCOUNT M ANAGEMENT S ALES M ANAGEMENT

Sales Management professional with a proven history of developing talent and delivering peak sales performance
through the design and execution of strategic business plans, leading teams, building unity, and coaching others for
professional advancement. Cross-functional and strategic leadership roles include assignments in new market and
commercial start-up planning and implementation.

KEY C OMPETENCIES

Medical Device Sales

Competitive & Market Analysis
Key Customer Management

Market Expansion
Sales Training Facilitator
Strategic Planning

Operating Budgets
Business Development
New Product Launches

P ROFESSIONAL E XPERIENCE
ALLHEART / S CRUBS , I NC.
Western Regional Manager

2014-2016

Startup group division that sells medical uniforms and ancillary products. Work with universities, colleges,
hospitals, home care agencies, physician offices and wide variety of private/public companies.
Grew sales from $0 to $200,000 in twelve months
Successfully secured agreements with twenty two universities/college programs within first year which will
generate in excess of $440K in total revenue yearly
Contributed to development of training protocol for new employees and SOP procedures
Interview possible new hires and help make decisions whether to move forward with offers

NEUROMONICS , I NC
Territory Sales Manager

2013- 2014

Sell clinically proven medical devices that help patients minimize tinnitus issues to ENT, Audiology and Dispensing
Practices. Train practitioners on these devices and assist them to develop and implement Marketing Plans to bring
new patients to their office. Also work extensively with VA facilities and Military Hospitals throughout the Western
United States
Grew new Private Practice/ENT/VA accounts by 20% within 1 year
Helped develop protocol for introducing new devices and software into both Private Practice and VA clinics
Participated in national and state meetings for both Private Practice and VA

E AR Q G ROUP

2012-2013

Business Advisor
Work with private hearing aid practices and ENTs in offering unique profit generating programs to increase new
patient flow. Consult, create and help execute with practice owners business and marketing plans that ensure a
profitable ROI..
Grew California and Arizona market by 15% monthly versus industry average of 4%
Worked with 36 private practices in developing written goals and implementation into business

UNITRON HEARING

2010-2011

Practice Development Specialist

Co-creator of the Unite program, based on business development and increasing private practice hearing aid sales.
Worked with acquired partners on business development strategies and day-to-day working of practice to increase
sales of Unitron hearing aids. Covered western half of the United States. Worked with practice owners on
developing patient follow up, patient referral and physician marketing programs. Conducted front office and sales
training classes for customers. Assisted in the hiring of practice employees by outlining program and conducting
interviews.
Unite program revenue grew to 50% of Unitrons total revenue
Worked with 78 ENT and private practices in developing written goals and implementation into business
Created and conducted over 30 business seminars focusing on of basic business practices throughout
Midwest and Western United States
2003 2010

AMERICAN HEARING AID ASSOCIATES

Regional Account Manager- Western Region

Managed and recruited portfolio of 50+ private practices in the Midwest/Southwest U.S. and recruit new accounts.
Medical specialties include private practice Otolaryngology clinics, ENT physicians, Audiologists, hospitals and
universities with Audiology practices. Grow same-store hearing aid sales and market share by selling and
implementing strategies that positively drive business process change. Actively manage recruiting, hiring, sales
training of employees within the affiliates business. Integrate and leverage vendor partner relationships.
$3.4 million in hearing aid sales through October 2009
Ranked #8 out of 30 in the nation in sales through October 2009
43% increase in sales QTR 4 2009 over QTR 4 2008
Ranked #1 in Western Division for recruiting 2007, 2008, and 2009
Hearing Health Professionals Presidents award in 2007

PRI~H AYWARD , CA

2002-2003

Aesthetic Territory Manager

Reorganized aesthetic laser division for the largest laser equipment rental company in the Western United States.
Worked directly with Dermatologists, Plastic Surgeons, OB-GYN and General Practice physicians. Hired and
trained technicians on various types of equipment. Provided laser equipment rental or rent-to-purchase services for
the largest cosmetic laser equipment company nationwide. Utilized consultative sales approach ranking high in
account retention and strategy development to improve account satisfaction levels. Served as a subject matter
expert on a diverse product mix to increase sales.

Increased sales 10% yearly

Managed sales technician field force of 10 employees
Launched new laser technology to physicians resulting in first year sales of $750,000

ICN/M EDICAL ALLIANCE ~ Concord, CA

1995-2001

District Manager
Launched brand new laser technology to physicians. Marketed through numerous trade shows, professional
demonstrations/presentations and building relationships with new and existing clients. Conducted seminars to train
sales representatives and physicians and interface regularly with doctors, hospitals and surgery centers.
Conducted direct-to-consumer product education seminars. Utilized consultive sales approach ranking high in
account retention and strategy development to improve account satisfaction levels. Served as a subject-matterexpert on a diverse product mix to increase sales.

Consistently top 5 out of 60 in equipment sales for Northern California territory, generating $5 million in
laser sales
Ranked top 5 in rental and servicing, increasing revenues by 100% in the first year. Thereafter grew
territory by an average of 30% yearly

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TRI -S TATE H OSPITAL S UPPLY CORPORATION ~ San Rafael, CA

1991-1994

District Manager
Marketed over 3,000 hospital supply items including instruments, IV systems, kits and labels within a territory
encompassing 50+ hospitals and home health agencies. Developed new market of home health agencies
throughout Northern California. Served as a subject-matter-expert on a diverse product mix to increase sales.

Increased sales in the territory by 30% in less than 3 years earning the recognition of being in the top 1/3 of
the company's sales force
Launched needleless I.V. system, ranked #2 in the nation

E DUCATION
Bachelor of Arts, Business Administration, concentration in Sales and Marketing
California State University ~ Fullerton, CA ~ GPA 3.5

P ROFESSIONAL D EVELOPMENT & S KILLS T RAINING

Consultative Selling
Strength Finders
Situational (and Self) Leadership

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Strategic Account Selling

Sales Negotiations