PETER BAKKER MBA, MA

5 Birley Road, London, N20 0HB

Mobile: +44 786 404 1588
E-mail: peter.bakker@alumni.insead.edu

Profile: An entrepreneurial INSEAD MBA trained management professional, with strong analytical and
strategic planning capability. With a deep knowledge of the offline and digital media industry Peter is
specialised in eCommerce, classifieds and cross media initiatives. Peter possesses a unique blend of
contemporary market knowledge and traditional people skills

Key Skills: ●Product Management ●Sales Management

●People Management ●Change Management
●Leading cost cutting initiatives ●Sales and Business Development
●Leading profit improvement initiatives ●Online Marketing expertise
●Thrives in ambiguous environment ●Online Retail and Media expertise

Education & Professional Training

Master of Business Administration (MBA): INSEAD Marketing and General Management 2006
Master of Arts (MA): Erasmus University, Sociology and Media Science 1996
Fluent in English and Dutch with intermediate Spanish and German

Professional Experience
Director, Baksonvest (Freelance) 2008-2010
Baksonvest is a family fund specialised in start-ups & buy-outs in the media/eCommerce sector:
 Co-founded Blossom and Twigs, an online florist based in the UK. Responsible for launch strategy, online
marketing including Search Engine Optimalisation, social media and business development. Led the firm
from inception to revenue in 3 months with conversion rates of 7%.
 Led buyout of major Social network focussed on high net worth individuals. Created strategy for entering
new markets and making current client base more profitable
 Led buyout of small extreme sport manufacturer. Created first 100-day strategy with management and
buy-out fund

Vice President, Operations, Glaxstar/Glubble 2007-2008

Glaxstar is a start-up and leader in Firefox browser development, working with clients such as Google, Nike,
eBay, Digg and BBC
Responsible fundraising and positioning the firm for growth; budget: up to $3M; team: 23.
 Wholly responsible for setting up the subsidiaries in Costa Rica and The Netherlands
 Led fundraising efforts, negotiated and implemented share and option structure, secured funding of $3M
 Developed and managed client relationships for business worth over 2M$ of revenue with more then 30%
margin

Senior Sales Manager AdWords Benelux, Google 2006-2007

Google is the leader in online advertising, making complex information online accessible to all
Responsible for managing team with revenues of $250M and 5000 clients; team: 36.
 Managed Benelux online Adwords sales and support team that managed 5000 clients and delivered over
$250M in revenue
 Reassessed undermanaged sales and support team and restructured team to take advantage of cross selling
capabilities
 Deployed initiatives to take advantage of specific events in the Dutch market (3 rd market in size in Europe)
to increase adoption and spend

Consultant Corporate development, Telegraaf 2006

Telegraaf, TELE2 and Cyrte : media & telecom firms owning underused soccer broadcasting rights
Responsible for negotiation to form a Joint venture valued at more then €150M
 Analysed and reported on the global and regional markets for TV and the convergent trends in the
broadcasting industry
 Designed a Joint venture between several media firms to exploit sport broadcast rights via TV, Internet
and mobile platforms.
 Selected potential targets for the JV and participated as an industry expert in the negotiations with the
potential partners

Founder and Consultant 2003-2005

Cross Media Consulting (XMC) XMC devised, designed and managed cross media concepts for clients in the
publishing, TV, Telecom and online media space
Responsible for implementing revenue driving and cost cutting initiatives; budget €3.5M; team 28
 Created online CRM systems that slashed customer service costs by 50% and increased cross selling
capabilities of the inbound call centre
 Developed tools for tracking user behaviour and experience across mobile, internet and traditional media
which helped client to increase online revenue significantly by increasing their CPM rates by 300%
 Led client development to create several very successful online properties in automotive, second hand and
dating classifieds

Founder and CTO/CEO 1997-2002

Track4 Group: Track4 was a software house that created online CRM extensions for SAP and other
applications for project managers
Responsible for managing development team; €20M revenue, €3M development budget; team: 43
 Grew company from 0 to 40 employees generating €12M ann. revenue with a broad client base
 Secured niche online project management software market and maintained double digit growth for 4 years
 Developed applications in the architecture and property space, which saved over 30% in construction and
road building costs
 Sold the business in 2002 for an undisclosed sum to Speedit that in turn was acquired by Match4

Professional Associations
 Founding Member of The Keiretsu Forum London, one of the most successful global angel networks
investing over $250M in the last 8 years. Actively involved in the due diligence teams and in deal sourcing
through my network. Active investor.
 Active member of the INSEAD alumni organization.

Career Note: Further experience includes:

 Travelled around the world in 15 months visiting 40 countries on 4 continents doing volunteer work and
studying languages. Developed a Dutch language RTW travel website
 As platoon commander (2nd Lt) in the Dutch Army, led 40 soldiers from draft to deployment

Other Interests
● Mountaineering (organized expeditions in Nepal, India and China) ● Snowboarding (certified snowboard
instructor) ● Wind surfing● Kite surfing ● Scuba diving (Rescue Diver) ● Rugby, ●Volleyball● Golf ●
Travelling (over 55 countries)