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Black Sheep Local Adv
Black Sheep Local Adv
Create a media plan for Black Sheep Coffee during the months of
July and August (8 weeks) targeting key audiences in the Sioux
Falls metropolitan area using newspaper, radio and online
promotions.
Target Audience:
Adults 25-54
HHI +$25,000
Married with children
Objectives:
Recommendations:
The Argus Leader Schedule will rotate the weeks with cable and
run coincidently with network television and the Sioux Falls
Business Journal. We have chosen Wednesday paper to make a
midweek appearance. And Sunday since it has the highest
readership and is before the work week. The Argus Leader
reaches several specifics of the targeted audience.
The schedule will run the entire eight weeks using a 160x90
tiles.
Why use Radio?
Radio Schedule
Cable Schedule
Network Schedule
Outdoor Schedule