NEWS

IMMEDIATE RELEASE

NEW MYFORD TOUCH ‘COACHES’ DRIVERS TO IMPROVE

FUEL EFFICIENCY; NAVIGATION ADDS ECO-ROUTE FEATURE

• New MyFord Touch™ driver connect technology provides an array of real-time feedback
on fuel efficiency performance that helps coach drivers to optimize their miles per gallon

• MyFord Touch map-based navigation offers an Eco-Route option, which instantly

calculates the most fuel-efficient route for the driver. Ford testing shows Eco-Route can
help achieve fuel economy gains of up to 15 percent

• MyFord Touch launches this summer on the 2011 Ford Edge and will be available
globally on the 2012 Ford Focus. MyLincoln Touch will be standard equipment on new
Lincoln vehicles beginning with the 2011 Lincoln MKX

DEARBORN, Mich., April 14, 2010 – When it comes to achieving the best possible fuel mileage
the way you drive can be nearly as important as the vehicle you drive.

Ford’s advanced new in-vehicle system – MyFord Touch™ – offers an array of real-time
information on fuel economy performance that can coach drivers to get more miles to the gallon
and save on fuel costs. In addition, MyFord Touch’s map-based navigation system offers an Eco-
Route option that quickly calculates the most fuel efficient route a driver can take to get from A
to B.

MyFord Touch is the latest innovation from Ford to help drivers optimize fuel economy. It builds
on the fuel efficiency “coaching” concept Ford pioneered on its SmartGauge™ with EcoGuide
cluster for the 2010 Ford Fusion Hybrid and Mercury Milan Hybrid as well as the all-new 2011
Lincoln MKZ Hybrid. The system provides real-time fuel economy data and promotes fuel-
efficient driving by showing a graphic of growing leaves and flowers.

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“We have learned that when we provide drivers the information and tools in an interactive and
entertaining way, they want to drive more fuel efficiently,” said Jim Buczkowski, Ford director
of Global Electrical and Electronics Systems Engineering. “MyFord Touch provides an
unprecedented level of information and interaction so drivers can make the choice to be more
fuel efficient.”

The green road home

When a driver provides a destination to the navigation system, MyFord Touch accesses historical
and real-time traffic data as well as posted speed information to calculate three navigation
options: Fastest, Shortest and Eco-Route.

Eco-Route is not necessarily the fastest or shortest route but is the most fuel efficient. Typically,
it charts a course that avoids congested freeways while maximizing the use of major roads where
the driver can maintain an efficient rate of speed. When Ford of Europe engineers tested the
feature, they achieved up to a 15 percent improvement in fuel economy using the Eco-Route.

“When drivers use Eco-Route – particularly in combination with MyFord Touch’s fuel-economy
feedback and fuel-efficient driving techniques – they can achieve a noticeable increase in fuel
efficiency,” said Jennifer Brace, Ford user interface design engineer.

In addition to its Eco-Route feature, MyFord Touch enables drivers to monitor and track their
vehicle’s real-time fuel economy performance and mile-per-gallon averages for the past five, 10
and 30 minutes in the form of a bar chart next to the fuel gauge on the display. Drivers can
customize the amount of information provided to meet their needs and hone their eco-driving
skills over time.

“MyFord Touch not only gives drivers information they can use to improve their driving habits,
but also expands on that capability by engaging the navigation system to give drivers a variety of
options,” Brace said. “The benefits will be greater because MyFord Touch and MyLincoln
Touch will be widely available in the future.”

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Eco-driving tips
The U.S. Energy Information Administration reports that the U.S. uses about 150 billion gallons
of gasoline annually. If every driver practiced eco-driving techniques, which can result in an
EPA-estimated 15 percent benefit in fuel economy, more than 22 billion gallons of gas would be
saved.

Eco-driving techniques tested by Ford showed that motorists coached in eco-driving can
significantly improve the fuel economy performance of their vehicles. Here are simple tips that
any driver can use:

1. Slow down and watch speed – Drive 55 mph instead of 65 to save fuel. EPA estimates a
10 to 15 percent improvement in fuel economy by following this tip. Also, aim for a
constant speed. Pumping the accelerator sends more fuel into the engine. Using cruise
control whenever possible on the highway helps maintain speed and conserve fuel.

2. Accelerate and brake smoothly – Accelerating smoothly from a stop and braking softly
conserves fuel. Fast starts, weaving in and out of traffic and hard braking wastes fuel and
wears out some of the vehicle components, such as brakes and tires, more quickly.
Maintain a safe distance between vehicles and anticipate traffic conditions to allow for
more time to brake and accelerate gradually.

3. No idling – Today’s engines don’t need a warm-up. Start the car immediately and gently
drive away. Don’t leave your car idling. Prolonged idling increases emissions and wastes
fuel. Turn the engine off in non-traffic situations, such as at bank and fast food drive-up
windows, when idling more than 30 seconds.

4. Check your tires – Keep tires properly inflated to the recommended tire pressure. This
alone can reduce the average amount of fuel use by 3 to 4 percent. Under-inflated tires
increase rolling resistance and reduce fuel economy. They also wear more rapidly. Check
the vehicle’s door-post sticker for minimum cold tire inflation pressure.

5. Be kind to your vehicle – Maintain proper engine tune-up to keep vehicles running
efficiently. Keep the wheels aligned. Wheels that are fighting each other wastes fuel.
Replace air filters as recommended. Use a fuel with good detergent additives to keep the
vehicle engine clean and performing efficiently. Always consult the owner’s manual for
proper maintenance.

6. Travel light – Avoid piling a lot of luggage on the roof rack. The added frontal area
reduces aerodynamics and will hurt fuel economy, reducing it by as much as 5 percent.
Remove excess weight from the vehicle. Unnecessary weight, such as unneeded items in

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 the trunk, makes the engine work harder and consumes more fuel.

7. Minimize use of heater and air conditioning – Use heating and air conditioning
selectively to reduce the load on the engine. Decreasing your usage of the air conditioner
when temperatures are above 80 degrees can help you save 10 to 15 percent of fuel. Use
the vent setting as much as possible. Park in the shade to keep the vehicle cool and reduce
the need for air conditioning.

8. Close windows at high speeds – Don’t drive with the windows open unless you keep
your speed under 50 mph. Driving with the windows open at highway speeds increases
aerodynamic drag on the vehicle and lowers fuel economy.

9. Choose the right oil – Use good-quality oils with the viscosity grade recommended in
the owner’s guide. Ford recommends SAE 5W-20 oil for most cars and trucks to provide
the best fuel economy. Only oils “certified for gasoline engines” by the American
Petroleum Institute with the starburst symbol should be used.

10. Consolidate trips – Plan ahead to consolidate your trips. This will enable you to bypass
congested routes and lead to less idling.

For additional information on how to save on gas, visit the Driving Skills for Life Web site and
click on the “eco-driving” module. Ford’s eco-driving initiative builds on the Alliance of
Automobile Manufacturers’ comprehensive nationwide effort to promote eco-driving at
www.EcoDrivingUSA.com.

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About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich.,
manufactures or distributes automobiles across six continents. With about 198,000 employees
and about 90 plants worldwide, the company’s automotive brands include Ford, Lincoln,
Mercury and, until its sale, Volvo. The company provides financial services through Ford Motor
Credit Company. For more information regarding Ford’s products, please visit www.ford.com.

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