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3710 Sap TPM and Sap Hana - Planning For The Future in CRM Trade Promotions Management
3710 Sap TPM and Sap Hana - Planning For The Future in CRM Trade Promotions Management
[Legal Disclaimer
The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the
permission of SAP. This presentation is not subject to your license agreement or any other service or subscription
agreement with SAP. SAP has no obligation to pursue any course of business outlined in this document or any related
presentation, or to develop or release any functionality mentioned therein. This document, or any related
presentation and SAP's strategy and possible future developments, products and or platforms directions and
functionality are all subject to change and may be changed by SAP at any time for any reason without notice. The
information in this document is not a commitment, promise or legal obligation to deliver any material, code or
functionality. This document is provided without a warranty of any kind, either express or implied, including but not
limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. This
document is for informational purposes and may not be incorporated into a contract. SAP assumes no responsibility
for errors or omissions in this document, except if such damages were caused by SAPs willful misconduct or gross
negligence.
All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ
materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.
[ Learning Points
High Level HANA
Capabilities and Benefits of HANA
Extending Trade Promotion Management with HANA
Promotion Planning
BI.ONDEMAND.COM
Reporting & Analytics
Competitors
Emails
Brand Performance
Customer Data
Promotions
Hot Trends
Distribution Centers
Multi Channel
Shopper
Behaviour
Instant Messages
Speed
Planning
Tweets
Market Share
Product Proliferation
Social Media
Consumer Insights
[SAP HANA
Breakthrough innovation with in-memory computing
In-memory computing is a technology that analyses massive
quantities of data in local memory so that the results of
complex analyses and transactions are available at your fingertips
and business decisions can be executed without delay
With in-memory technology integrated
in your business, youll see immediate benefits
Gain Real-Time know it when it happens
Go Deeper ask any question on any data
Act Broadly manage large volumes of data
Run Faster analyze at the speed of thought
Get Flexibility eliminate pre-fabrication requirements
Enhanced Output
HANA 1.0
SP03
BW 7.30
SP06
[ Planned UI Improvements
Adobe Flash 4 to Flash player
10 migration
Performance:
UI
Personalization of column
width
Real Experience. Real Advantage.
Adobe Acrobat
Document
https://www.experiencesaphana.com/servlet/JiveServlet/download/38-3846/SAP%20HANA%20Whitepaper.pdf
Real Experience. Real Advantage.
All Data
Any Source
Real-Time
Analysis
Applications
Cloud
Innovation
Simplicity
Value
10
Choice
[ Today
Challenges:
BPS based planning
10 year solution now in maintenance mode
Complex infrastructure to maintain
Proprietary intermediate planning layer non-compliant to standard SAP planning
Slow performance
Inability to scale with voluminous data
[ Tomorrow
Extensibility
Note: All scope items are for anticipated general product release and are not indicative of the final product being HANA ready
Real Experience. Real Advantage.
Note: All scope items are for anticipated general product release and are not indicative of the final product being HANA ready
Real Experience. Real Advantage.
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[ BI OnDemand - https://bi.ondemand.com/session/new
35
[ Innovation strategy
Real-time Analytics and
Applications
Benefits
Capabilities
Solution Today
Real Experience. Real Advantage.
Analytics tied to
Execution
Real-time planning &simulation enable
decisions and resulting action without
delay (e.g. Sales and Operations
Planning)
Platform for co-innovation enables
greater availability of specialized
business solutions
Increase speed of information flow
e.g. planning, forecasting,
simulation, pricing, offers etc.
Simplification of application
landscape
Planned
Innovations
Pervasive Decisions
Single environment for Analytics,
Transactions and Planning enables
flexible, seamless interaction
Maximize the use of the In-Memory
Computing capabilities across business
processes
Future Direction
Customer and
Channel Excellence
Manage consumer and shopper
marketing programs and campaigns,
tightly aligned with promotions to
maximize go-to-market spend.
Close collaboration with key
customers to create differentiated
offerings for retailers and
consumers.
Responsive Supply
Networks
Better collect, store, manage and
analyze increasing large amounts
demand data, anticipate better market
needs and more accurately react to
consumer preferences.
Note: All timing estimates are for anticipated general product release dates and are not indicative of the products being HANA ready
Real Experience. Real Advantage.
https://www.experiencesaphana.com/community/learn
Real Experience. Real Advantage.
BW Version:
BW 7.30 SP06
HANA Version:
HANA 1.0 SP03
Real Experience. Real Advantage.
BW 7.30
SP06
HANA 1.0
SP03
CRM Version:
Customer Examples
44
[ Performance
Goal
100 Product * 100 Key Figures * 13 Weeks (91 days) = 910000 cells
? sec
Performance Catalysts
HANA
Revamped Planning Infrastructure
Parallelization
Just in time concept (get only what you need)
Next steps
Performance evaluation based on HANA
Basic infrastructure in place although not all planning features have yet been converted from the old
to the new infrastructure
[ Colgate-Palmolive
Colgate-Palmolive: Accelerating Business
See how Colgate-Palmolive is running reports with remarkable
speed and drastically reducing process times with SAP
HANA appliance software.
[ Additional Stories
P&G, the worlds largest consumer product company,
will use SAP HANA to build the next generation of
financial planning and reporting applications, with speed
that completely transforms what is possible today
http://www.sap.com/demos/richmedia/media/p-and-g-hana-customer-testimonialvideo.epx
Next Steps
[ Resources
SAP HANA Site Site to learn more, customer examples
http://www.sap.com/HANA/index.epx
[ Key Learnings
HANA is not an actress, but a real-life Super Star for your organization Add to
your roadmaps
TPM will support In Memory planning tools and support options for those who
take advantage of them
Use of standard BW-IP planning functionality instead of a proprietary layer
Ongoing development with first release to customer in 2012
New architecture results in significant performance gains compared to old solution
BI.ONDEMAND.COM is a great tool to prototype data and value added with BI
Explorer and no cost
Resources and links from this session will provide much more to support moving
to the next level with HANA and enabling even more
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