GRAPHICAL REPRESENRATION

OF THE AREAS VISITED

CHINCHWAD

Airtel; 23%
Reliance

Airtel

Reliance ; 22%

Idea; 17%

Idea

Others; 8%

BSNL

Others

BSNL; 31%

OBSERVATIONSIn CHINCHWAD area mostly people believe on BSNL because they get
some good facilities there and they dont want to change their mindsets
about BSNL .They are having an collection center of BSNL in chinchwad
so this is very easy to themto pay the bills but Reliance have their web
world in PIMPRI and that is too far from there and no regular collection
of bills so Reliance needs to think about that.

PIMPRI

Airtel; 21%
Reliance

Airtel
Reliance; 26%

Idea

Idea; 11%
BSNL

Others

BSNL; 28%
Others; 14%

OBSERVATIONSIn PIMPRI there is a big competition. There are many collection centers
there Reliance, Airtel, Hutch are there but Reliance is doing well there.

MIDC BHOSARI

Airtel; 8%Idea; 19%

Reliance

Airtel
Reliance; 27%

Idea

BSNL

Others

BSNL; 30%

Others; 16%

OBSERVATIONSIn BHOSARI people need CUG connections most and for that they prefer Idea
and Airtel because they are also having good call rates for STD calls in CUG
plans.
For non CUG plans they prefer BSNL because they are getting broadband
connection on low rates also.

MIDC CHINCHWAD

Others; 7%
Reliance ; 25%
BSNL; 29%
Reliance

Airtel

Idea; 20%

Idea

BSNL

Others

Airtel; 19%

OBSERVATIONSIn MIDC CHINCHWAD Reliance is doing good business and paople want
some new plans and good handsets in the market.

INDRAYANI NAGAR

Airtel; 11% Idea; 19%

Reliance
Airtel
Reliance; 27%

Idea

BSNL

Others

BSNL; 31%
Others; 12%

OBSERVATIONSIn INDRAYANI NAGAR industrial area the main problem is related with the
billing.There is no collection cernter here they are in PIMPRI & NIGDI and the
distance is 5 km from here.

ALANDI

Airtel; 16%
Reliance

Airtel

Idea; 20%

Idea

Reliance; 25%

BSNL

Others

BSNL; 28%

Others; 11%

OBSERVATIONSALANDI is very far from the main roads NASHIK highway is 8 km away from
here so very difficult to reach there and in MARKEL (place away from Alandi)
there is no good coverage.

MIDC LANDEWADI

Airtel; 11%
Reliance

Airtel

Idea; 17%
Idea

BSNL31% Others
BSNL;

Reliance; 26%
Others; 15%

OBSERVATIONSIt is situated on old Bombey-Pune highway so there is good coverage and

Reliance post paid is doing good here.

Additional Entry Cost Comparison

Reliance

Airtel

Activation
Fee

Rs.150-330

Rs.250-500

Deposit

Nil

Rs.250-500

Total Entry
Cost

Rs.150-330

Rs.500-1000

Advantages
of Reliance
Lower
activation
fee
No STD
deposit

Reliance have the lowest overall entry

cost when compared with the competition.

There is zero deposit for STD calls even

for individual retail customer.

In the case of Airtel deposit waiver is

granted only to high value corporate / SME
clients.

SME Plan Comparison

Competitio
n
Airtel

Competition
Proposition
Ambuja planRs.199 rentallocal calling
30p/80p & STD
Rs.1.25

Idea

SME planRs.199 rental local calling

30p/80p & STD
Rs.1.25

Hutch

SME planRs.225 local

calls 50p/1 &
STD Rs.1.5;
CUG @ 10p/min.

Our Counter
NJ 199 SOHORs.199 rental;
Rs.150 talktime
free; local calls50p/1 & STD2.5/min.
NJ 199 SOHORs.199 rental;
Rs.150 talktime
free; local calls50p/1 & STD2.5/min.
NJ 199 SOHORs.199 rental;
Rs.150 talktime
free; local calls50p/1 & STD2.5/min.

Advantage
s
Free local
off net
calling
available &
free CUG
Free local
off net
calling
available &
free CUG
Free local
off net
calling
available &
free CUG

Reliance Hello Plans Comparison

Activation fee
Securitydeposi
t
NLD deposit

One
India
500
1000

BSNL (wire line)

General
Economy

Special

500
1000

500
1000

500
1000

2000

2000

2000

2000

Fixed cost
Free talk time

180
30

180
50
Call rates

300
200

475
500

On net

1.2/3min.

1.2/3min.

1.1/3min.

Mobile
Landline
NLD on net

1/3
min.
1/min.
1/min.
1/min.

NLD mobile

1/min.

NLD landline

1/min.

1.2/min.
1.2/min.
1.2/30sec
.
1.2/30sec
.
1.2/30sec
.

1.2/min.
1.2/min.
1.2/30sec
.
1.2/30sec
.
1.2/30sec
.

1.1/min
1.1/min
1.1/30sec
.
1.1/30sec
.
1.1/30sec
.

BSNL has hidden entry charges-security & NLD deposit

Activation fee
Securitydeposi
t
NLD deposit
Fixed cost
Free talk time
On net
Mobile
Landline

One
India
561
Nil
500
180
50
1/3 min.
1/min.
1/min.

TATA
H2M 125
City 299
561
Nil
500
175
0
Call rates
1.2/3min.
1.2/min.
1.2/min.

561
Nil

Silver
499
561
Nil

500
299
155

500
499
470

0.5 min.
0.5/min.
1.2/min.

1.1/3min.
1.1/1 min
1.1/min

NLD on net
NLD mobile
NLD landline

1/min.
1/min.
1/min.

1.2/3min.
2.4/min.
2.4/min.

1.2/3min.
2.4/min.
2.4/min.

1.2/3min.
2.4/min.
2.4/min.

ADVANTAGES
Over Airtel

R Connect The Reliance CDMA

20001X technology and pan India coverage
enables
to get online from almost any
location in India.

People can use the data card from

Reliance with your laptop or the USB modem
with your desktop or laptop.

Speed up to 144 kbps.

Significantly
faster
then
dial-up
connections & not restricted to the home /
office like wired broadband.

Use across India in more then 5700

villages. Not limited to major cities like GPRS
& EDGE.

The true definition of mobility

ADVANTAGES
Over TATA

Reliance has the wider coverage area &

hence its range of usage is better in both
cities as well as rural areas.

Reliance is the only operator that

provides internet access via data card/USB
modem in prepaid format as well.

Customer have facility to recharge with

low denomination vouchers & subsequently
use top ups thereby lowering access cost.

SWOT ANALYSIS OF RELIANCE

COMMUNICATION
STRENGTH
Big brand name
The new
technology
launcher (CDMA)
First in FWPs
Strong market
Good network in
INDIA
OPPORTUNITIES
Growing data card
market
Growing market of
CDMA phones
Establishment of
new business in
Pune

WEAKNESS
Services
Customer care
section
Not very good tariff
plans for STD users
Battery life of hand
sets
THREATS
Launch of TATA
Indicom USB
modem
Big market share of
Airtel and growing
TTSL in
Maharashtra

BIBLIOGRAPHY
WEBSITES:\
WWW.Reliancecommunication.com
www.google.com
www.altavista.com
BOOKS PREFFERED:
Marketing Management- Philip Kotler
Marketing Management- Rajan Saxena
NEWS PAPERS:
THE ECONOMIC TIMES
THE TIMES OF INDIA

ANNEXURE
QUESTIONNAIRE
FOR MARKET SURVEY AND PRODUCT PROMOTION OF
RELIANCE POSTPAID
Name of the company _ _ _ _ __ _ _ ___ _ _ _ _ _ _ _ _ _
Address _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Contact no.
Handled person __ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _
1) What are the telecom services you are using?
Reliance Airtel
Idea
Hutch

other

2) If other then Reliance then

Is there any possibility for other service provider?
Yes
No
If Reliance then which one?
Prepaid

Postpaid

3) Do you know about the new plans in Reliance postpaid?

Yes
No
4) Which plan are you using currently and what is your bill?
Plan - - - - - Bill - - - - - - 5) Do you want to take any postpaid connection with these plans?
(After telling him all the plans according to his usage of phone)
Yes
No