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Protalife Briefing
Protalife Briefing
Objectives
We are looking to receive a creative and consistent Protalife Brand Identity
Pack covering brand logo and a visual identity for 5 key lines of products,
as well as one of the products Packs.
We look for:
1- Logo: Protalife is an umbrella brand and needs a logo.
2- Instead of a Website and Stationary materials, we would like to see how
you believe Protalife lines would communicate visually, under the umbrela
brand. The key lines are: ProtaCare, ProtaKids, ProtaSlim, ProtaCell and
ProtaSport.
3 - Product Pack - finally, we would like to receive a visual sample of Agilix
pack, insert information, and the tablet's capsule foil design.
Your creative materials should follow the below briefing, which
also presents a brand map and Protalife's personification/ profile.
Good luck!
We look forward to working with you!
Vision:
"Enhancing quality of life for one and all."
Mission:
We are committed to discovering more convenient, effective and innovative ways to
deliver health and beauty care solutions which enhance the lives of our families, friends
and people around the world.
We believe that many of today's health and lifestyle problems can be solved through the
balance of healthy nutrition. We advocate, educate and support people to live a healthier
and more active lifestyle.
We adopt rigorous quality standards where each product is researched, developed and
manufactured in the UK, using the latest studies available.
We accept no compromise in placing high emphasis on the safety and efficacy of our
products to meet world class pharmaceutical standards
Our Team of expert scientists, nutritionists and passionate staff strive for perfection and
in doing so, we deliver excellence.
Protalife will continue in developing new, advanced formulas to enhance quality of life for
everyone.
Core Values
Passion
- Is our strength...it's our drive, energy and the oxygen of our sole.
1.0
Summary
Since the creation of Protalife, new products have been launched where
essentially the core product values have remained the same, to produce the best
health care products which enhance quality of life.
2015 started the year with a big question, where are we going to be in three
years or even 5 years time?...We now have the answer.
We will, by 2020, in five years time from now, have developed an extensive and
unique portfolio of products which will be sold in over 30 countries worldwide.
Our brand portfolio will consist of a range of products under the following titles:
ProtaSlim
ProtaCell
ProtaKid
ProtaSport
Important Notes
Logo
Contact
Bar Code
Batch/ MFT & BBE Dates
* Brand Map *
Protalifes copy should follow a set pattern. In line with the map and our
target customer description, use language that reflects the brand identity
and resonates with the consumer.
Avoid obvious, overused words and phrases as our customers are smart
and will see through that!
We must find a voice for Protalife and be consistent.
The words below may be useful when writing copy for Protalife:
Quality, Scientific, Advanced, Energy, Healthy, Technology, Highlight,
Accentuate, Reflect, Trust, Depth, Vibrancy, Allure, Exude, Evoke, Ageless,
Enduring, Surpass, Striking, Enhance, Graceful, Vitality, Performance,
Simple to use, Respect, Fast, New.
We must follow the same guidelines when choosing images for marketing
materials and communications. We must find a pattern of visual
communication and be consistent. It is always better to show rather than
tell, especially when our customer is looking for quality solutions for
themselves and their families. As a rule: if we need more than one
sentence to explain a picture, then weve chosen the wrong picture.
We must refer to the Protalife map to check how relevant an image is to
our marketing. Will the image trigger an activator? We then should use
colours to communicate.
Solid, rich colours will evoke a sense of depth; lighter colours can be
playful and fun. We must use these tools to our advantage.
Colours within marketing materials can potentially change, showing that
the brand is evolving. However, the brand logo should stay consistent.
What motivates the consumer to buy Protalife instead other brand? The
brand direction must be motivated by their key desire- (map: yellow
boxes).
The language should be selling only solution for their punctual issue. We
sell more than products, we research, develop, create solutions and the
final consumer has to see through.