Female consumer behavior for organized apparel retail store

Table of contents
SR
No.

CONTENT
Preface
Acknowledgement
Executive Summary

PAGE
NO.
I
II
III

CHAPTER 1
INTRODUCTION
1.1
1.2
1.2.1
1.2.2
1.3
1.3.1
1.3.2
1.3.3
1.3.4
1.3.5
1.3.6
1.3.7
1.4
1.5
1.6
1.7

2.1
2.1.2
2.1.2
2.1.3
2.1.4
2.1.5
2.1.6
2.17
2.1.8

Retail industry at a glance

Different segments in retail industry
Size and contribution of the retail industry in India
Organized retailing: advantages to Indian companies
Retail formats in India
Trade parks
Malls
Specialty stores
Discount stores
Department stores
Hyper marts/supermarkets
Convenience stores
Policy and regularity environment
Reasons behind retail growth
Several challenges
Major expansion plans in retail sector
CHAPTER 2
INDIAN APPAREL RETAIL INDUSTRY
Overview of retail Industry
Technical textile segment
Government Initiative
Advantages India
Investments
Exports of apparel
Foreign Direct Investment
Franchising
Cash and carry(Wholesale trade)

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Female consumer behavior for organized apparel retail store

2.1.9
2.1.10
2.2
2.2.1
2.2.2
2.2.3
2.2.4
2.2.5
2.4
2.5
2.6

3.1
3.1.1
3.1.2
3.1.3
3.1.4
3.1.5
3.2
3.3
3.4
3.5

5.1
5.2

6.1
6.2
6.3

Joint venture
Distribution
Various distribution channels in apparel Industry
Multiband outlets or shopping malls organization
Owned stores/Exclusive brand outlets
Distributors
Discount stores
Retailers
The female consumer in clothing retail
Buying decision making process
Retail mix(6 Ps)
CHAPTER 3
CONSUMER BUYING
BEHAVIOUR IN APPAREL INDUSTRY
Define consumer buying behavior
Cultural Factors
Social Factors
Personal Factors
Functional Factors
Psychological Factors
Importance of consumer buying behavior
consumer buying behavior in apparel Industry
Functional attributes of the store attracting the consumer and its
effects on apparel retail segment
Psychological attributes of the store attracting the consumer
and its effects on apparel retail segment
CHAPTER 4
LITRATURE REVIEW
CHAPTER 5
OBJECTIVES OF THE STUDY
Objectives of the study
Development of Hypothesis
CHAPTER 6
RESEARCH METHODOLOGY
Research Design
Methods of Data collection
Sampling Plan

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Female consumer behavior for organized apparel retail store

6.4
6.5

7.1
7.1.1
7.1.2
7.1.3
7.1.4
7.2
7.3
7.4
7.5
7.6
7.7
7.8
7.9
7.10
7.11
7.12
7.13
7.14
7.15
7.16
7.17
7.18
7.19
7.20
7.20.1
7.20.2

Techniques to be used
Data Analysis Methods
CHAPTER 7
ANALYSIS OF DATA
Respondents Profile
Age
Educational qualification
Occupation
Family monthly Income
Type of apparel
Frequency of visiting store
With whom do you like to go shopping?
On every visit how much time do you spend in a store?
How frequently do you go for buying apparel in a year?
What is your expenditure on apparel per year?
Do you purchase branded apparel?
Do you purchase branded apparel? *Age crosstabulation
Do you purchase branded apparel? *Educational qualification
cross tabulation
Do you purchase branded apparel? * Occupation
crosstabulation
Do you purchase branded apparel? * Family Income cross
tabulation
Where do you buy your apparel from?
Where do you buy your apparel from?*Age crosstabulation
Where do you buy your apparel from?*Educational
qualification crosstabulation
Where do you buy your apparel from?*Occupation
crosstabulation
Where do you buy your apparel from?*Family Income
crosstabulation
Reasons for buying branded apparels
Branded apparel outlets
Perception of functional attributes of a retail apparel store
Functional attributes
Psychological attributes
CHAPTER 8
HYPOTHESES TESTING

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Female consumer behavior for organized apparel retail store

8.1
8.1.1
8.1.2
8.2
8.2.1
8.2.2
8.3
8.3.1
8.3.2
8.4
8.4.1
8.4.2

ANOVA for age perception

Functional attributes
Psychological attributes
ANOVA for educational qualification perception
Functional attributes
Psychological attributes
ANOVA for occupation perception
Functional attributes
Psychological attributes
ANOVA for family Income perception
Functional attributes
Psychological attributes
Finding
Conclusion
Bibliography
Annexure

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IV
V

LIST OF TABLES
TABLE NO.

PARTICULAR
CH-2 : INDIAN APPAREL RETAIL INDUSTRY

PAGE NO.

2.2

Conceptual framework of the influence of the sales

assistant on consumers purchase behaviour
CH-7 : ANALYSIS OF DATA

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Age
Educational Qualification
Occupation
Family monthly Income

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7.1.1
7.1.2
7.1.3
7.1.4

Female consumer behavior for organized apparel retail store

7.2
7.3
7.4
7.5
7.6
7.7
7.8
7.9
7.1
7.11
7.12
7.13
7.14
7.15
7.16
7.17
7.18
7.19
7.2
7.21
8.1.1
8.1.2
8.2.1
8.2.2
8.3.1
8.3.2

Type of apparels
Frequency of visiting store
With whom do you like to go for shopping?
On every visit how much time do you spend in a
store?
Frequency of going for buying apparel in a year
Expenditure on apparel per year
purchase of branded apparel
Age * Purchase of branded apparel
Education * purchase of Branded Apparel
Occupation * purchase of branded apparel
Family monthly Income * Purchase of branded
Apparel
where do you buy your Apparel from
Where do you buy your apparel from? * Age
Where do you buy your apparel from? *
Educational qualification
Where do you buy your apparel from? *
Occupation
Where do you buy your apparel from? * Family
monthly Income
Reason for buying branded apparels
Branded apparel store
Perception of functional attributes of preference of
a retail apparel
Perception of Psychological attributes of preference
of a retail apparel
CH-8: HYPOTHESIS TESTING
ANOVA for Functional Attributes of Age
perception
ANOVA for psychological Attributes of Age
perception
ANOVA for Functional Attributes of Educational
perception
ANOVA for psychological Attributes of
Educational perception
ANOVA for Functional Attributes of Occupation
perception
ANOVA for psychological Attributes of Occupation

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Female consumer behavior for organized apparel retail store

8.4.1
8.4.2

perception
ANOVA for Functional Attributes of family
monthly income perception
ANOVA for psychological Attributes of family
monthly income perception

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LIST OF GRAPHS
GRAPH NO.

7.1.1
7.1.2
7.1.3
7.1.4
7.2
7.3
7.4
7.5

PARTICULAR
CH-7 : ANALYSIS OF DATA

Age
Educational Qualification
Occupation
Family monthly Income
Type of apparels
Frequency of visiting store
With whom do you like to go for shopping?
On every visit how much time do you spend in a
store?

PAGE NO.

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Female consumer behavior for organized apparel retail store

7.6
7.7
7.8
7.9
7.1
7.11
7.12
7.13
7.14
7.15
7.16
7.17
7.18
7.19

Frequency of going for buying apparel in a year

Expenditure on apparel per year
purchase of branded apparel
Age * Purchase of branded apparel
Education * purchase of Branded Apparel
Occupation * purchase of branded apparel
Family monthly Income * Purchase of branded
Apparel
where do you buy your Apparel from
Where do you buy your apparel from? * Age
Where do you buy your apparel from? * Educational
qualification
Where do you buy your apparel from? * Occupation
Where do you buy your apparel from? * Family
monthly Income
Reason for buying branded apparels
Branded apparel store

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