THE PATH TO WEB

NEXT
Peter H. Reiser
Principal Engineer CTO Office
Sun Microsystems Inc.
http://blog.sun.com/peterreiser

1
Old World - Business Process
• Software to automate
business process
• 'Over served'

Tools Process community

Sun Confidential: Internal Only 2

Web 1.0 - Have Lunch or 'Be Lunch'
• Standardization of
Technology
• 'Under served'
Consumer to business
• .com bubble
> Scared about
dis-intermediation

community Tools Processes Hope

Sun Confidential: Internal Only 3
Web 2.0 – Exhibitionism & Mashup

Netvibes.com

Community Tagging TechnologyProcesses Semantic Web

Community Equity Open Source

Sun Confidential: Internal Only 4

 Enterprise Web 2.0 Evolution
Enterprise 1.0 Enterprise 2.0
• Hierarchical structure Project based communities
• Fixed communication Architecture of participation
• Static knowledge Organic development of
knowledge
• Isolates islands of knowledge Open and connected
knowledge
• Information overflow Personalized knowledge
• Centralized innovation Innovation through combination
processes
• Monolithic software products Services oriented Architecture
• Quarterly releases The perpetual beta
Source: Berlescon Studie Sun Confidential: Internal Only 5
Web Next – Participate or Lose!

Community Tagging TechnologyProcesses Semantic Web

Community Equity Open Source
Sun Confidential: Internal Only 6
The Semantic Challenge (dog=computer)

Sun Confidential: Internal Only 7

What is Semantic Web?

Sun Confidential: Internal Only 8

What is Java?

Sun Confidential: Internal Only 9

 Web 2.0 to Web Next
Enterprise 2.0 Enterprise n+1
• Project based communities Semantically interlinked
• Architecture of participation communities

• Organic development of Community Equity driven

participation
knowledge
Semantic network
• Open and connected knowledge
knowledge
Semantically connected
• Personalized knowledge personal knowledge
Semantic based mashup of
• Innovation through combination knowledge and business
process
• Services oriented Architecture Software as open source
service
• The perpetual beta Real time services
Source: Ent 2.0 - Berlescon Studie extended by Peter H.Sun
Reiser
Confidential: Internal Only 10
 Case study: Sun Micosystems

Community 1 Community 2 Community ..n

Community Equity (Contribution, Participation, Skills, Roles)

Community Life Cycle Methodology (Build/Sustain/Archive)

CE 2.0 architecture

6/14/07 Sun Confidential: For Review, Internal Only 11

Pull To Push - The Power of Mashups
WHO I AM MASHUP WHAT I NEED
More training or
My certification
Personal info documents PERSONAL To publish
ALL
ALL
MASHUP MY
Namefinder OF ME Find someone
SERVICE STUFF

Skills Be recognized
Experience
My org A pay raise
MAKE IT BETTER
Etc ... Etc ...

Sun Confidential: Internal Only 12

CE2.0:MyProfile Aggregator

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CE2.0:Community Aggregator

Sun Confidential: Internal Only 14

Consistent Community
Methodology Community 1 Community 2 Community ..n

Community Equity Measurement (Contribution, Parti cipation, Skills, Roles)

Community Life Cycle Methodology (Build/Sustain/Archive)

CE 2.0 architecture

Build Sustain Archive

...Believing ...active mgmt ...metrics
...Belonging ...tracking ...lesson learned
...Excitement ...brokers ..close down
..Buy-in“contract”

Technical
Skills/Training CEC
leadership
Methodology (Roles, Process, Integrated Programs)

6/14/07 Sun Confidential: For Review, Internal Only 15

 Community 1 Community 2 Community ..n

Community Equity Community Equity Measurement (Contribution, Parti cipation, Skills, Roles)

Community Life Cycle Methodology (Build/Sustain/Archive)

CE 2.0 architecture

Contribution Equity CQ Participation Equity PQ

Attachments Blogs Rate Comments

Personal Equity PEQ

=
CEpedia IP Re-use Tags
CQ+PQ+SQ+RQ

Skills Equity SQ Role Equity RQ

Formal
Enterprise Skills -Ambassadors
Business
Skills Tags -PE
-CT
Informal
Skills -CEpedia
Rating
Training CEQ=CQ(PEQs)+SQ(PEQs) Projects
-adHoc
-Tiger teams
Sun Confidential: Internal Only 16