ACLC COLLEGE

TACLOBAN CITY

FEASIBILITY STUDY

Submitted By:
CORICOR,MELODIE P.
QUINABATO,MA. MYNA

Submitted To:
MR. REY FRANCIC B. LIM

Business Name :

KOSHER CATERING

Description :
We are well known for a customer service and food
quality we use the highest quality food to satisfy all of our
customers. We do all different occasion's from parties to weddings we
dont just do food catering we also have marquis and table's and chairs
that can be hired and set up for outdoor occasion's.

I. Introduction
The kosher catering market is an interesting one. There are several
caters that offer services that are quite similar to each other in
terms of price and menu options. For whatever reasons,there has been
little demand by consumer to get caters to innovate their menu. This
is not too say that consumers would not welcome new kosher menu
items,it is just that people have incorrectly made the assumption that
kosher meals have to be boring. Fressen will occupy a niche in the
kosher catering market that offers new creative menu items,broadening
peoples conception of kosher food. This market consists of two target
segmensts that are differentiated by household income.

II. Marketing Analysis

The are two types of catering service menu's the the lower cheaps
class and the higher luxury class both come with two different meu's
and and price's per head most of the people having gathering's get the
lower but the people having weddings get the higher class we have
worked out how much percent of people get either menu's, 67% Cheaper
menu 33 % get the luxury menu we have also noticed that people that
get the cheaper menu are not fully statisfied but we are trying to
change here at kosher catering to bring you top service and food.

The target market strategy will not be significantly different to

address the two different groups. Both groups, regardless of income
typically belong to the same group of religious congregations.

Therefore, to reach the different groups does not require a distinctly

different strategy. What differentiation it will require is different
menu offerings needed to satisfy the different groups. The upper-end
menu items are cost prohibitive for the middle class target.

Marketing Segmentation Strategy

Plan to be the best with our marketing plan we put out our signs and
brochures but we need a strutcted plan for the business to run we
need people in the office answer phones booking events so we have
somewhere to go and cater we need a finical officer to see our income
and how much we have earned and what we need to improve a co-ceo so if
the ceo is away or ill we still have some and a head of catering so
that we have someone controlling the event and making sure everything
is ready and on time these are some of the most important people that
control the events an the company these people keep the whole company
on two feet and maintaining its stability.

III. Site Analysis

Location : Del Pillar St. Tacloban City

Area Size : 300. 50 square meters

From the Airport

45 kilometer from the airport and is along the road
Landmark from the Airport
Tacloban Astrodome

Front View

Side View

Floor Plan

IV. Financial Analysis

Financial Requirements
Working capital
Bank loan (BDO)
Ma.Myna Quinabato (Partners)
Melodie Coricor

Amount
2,000.000
100,000
100,000

Total

2,200.000

Office Expense

Labor
3,000.000
Promotion Expense
Promotional
Price
Expense
Flyers
200
Advertisement
1000
Total

Catering Equipment
Glassware
Utensils
Cookwar
Food Storage
Cooking Equipment
Shelving and Trolleys
Glass and Dishwash

No. of Month
12
12

Cost Annually
2,400
12,000
14,400

Amount
3,000
2,000
5,000
8,000
10,000
5,000
5,000

Furniture
Flatware
Clothes
Total

5,000
5,000
5,000
P63,000
MENU

Main Coures

White Chard Stew. . . . .

Mung Quinoa Power Bowl. . . . . . . . . . . . . . . . . 250.00

Super Onigiri. . . . . . . . . . . . . . . . . . . . . .250.00

Red Lentil Dumplings. . . . . . . . . . . . . . .

Caramelized Fennel on Herbed Polenta. . . . . . . .. . .250.00

. . . . . . . . . . . . . ...250.00

... .250.00

Fish Dish

Baked Fish Sticks and Sweet Potato Fries. . . . . . . ..200.00

Rock Cod Veracruzana. . . . . . . . . . . . . .. . .. ..200.00

Halibut with Cranberry-Lime Chutney. . . .. . . . .. . .200.00

Meat Dish

Whole Chicken. . . .. . .. . .. . . . . . . .. . .. . .350.00

Letchon .. . . . . . . . . . . .

Beff lettuce wraps

BBQ beef

.. . . . .... . . . .350.00

. . . . . . . . . . . . . . . . . .350.00

. . . . .. . . . . . . . . . . . . . .. .....350.00

Dessert

Chocolate Cake . . . . . . . . . .. . . . . . . . . . .150.00

Banana Slip . . . .. . . . . . . . . . . . . . . .. . .150.00

Mango Flot . . . . . . . . . .. . . . . . . . . .. .. .150.00

Litche Plan. . . . . . . . . . . . . . . . . . . . . ..150.00

CATERING PACKAGE

Star Wedding Package for only P50,000.00

Kosher Services and Restaurant will throw you a perfect wedding

reception, fit only for your unforgettable and once in a lifetime day!

Package Inclusion:

Selection from a wide array of dishes

Three-layered (3) fondant cake (only 1st layer is edible)

following your motif color

Refillable soft drinks or fruit punch or iced tea

One (1) bottle of sparkling wine for the bride and groom's toast

Scheduled food tasting for two (2) persons only

Decorated bird cage with doves

Signature frame

Wedding guestbook

Place cards for sponsors at the presidential table

Elegant flowers for the whole entourage

Floral centerpiece for the presidential or head table

Elegant floral centerpieces and candles for each guest table

Elegant floral centerpiece for the buffet table

All tables dressed in floor length tablecloth, set with napkins

Tiffany chairs

Free giveaways for the first five (5) pairs at the

presidential/head table (a special rate will be extended for
additional giveaways)

Free use of sound system

Use of bridal car within city limits and maximum of 3 hours only
(in excess of 3 hours, charge of PhP1,000.00/hr. to be paid
directly to the driver)

Program emcee for the reception