EVENT MANAGEMENT:

UNIT 1

EVENT:

Definition-Frameworks-Categories and typologies-Historical contexts-

Characteristics of an event-Market demand-Size and scope of the event market-
Structure of demand

EVENT-SIMPLE MEANING

An event is a live happening. Even birth and death are events.

Throughout life we come across numerous occasions, situations and
circumstances where we get to meet and greet people, talk to them without
being any wiser as to where we are heading, or where we are going.

Being a part of a community and living in society, this interaction is

by and large a daily occurrence.

BUSINESS CONFERENCE HELD AT USA BY WIPRO

AN EVENT WITH EXAMPLES

 A family celebration, Birth, Death, Congratulatory function, Teenage party
or a Wedding. Indeed, there are so many reasons to meet socially.

So many live happening from birth to death-following our life’s foot

step and sharing with us each phase of our life as we enter it.

FOR INSTANCE

 A job change,
 Academic achievement
 Dawn of a new year,
 Even cutting of one’s first wisdom tooth!

DEATH

DEFINITION OF AN EVENT

“AN EVENT IS INDEED A LIVE HAPPENING WHERIN A GROUP OF

PEOPLE GATHER FOR A SPECIFIC REASON AND PURPOSE. BE IT A HAPPY OR A SAD
OCCASION”.

AN EVENT OCCURS WHEN THERE ARE A GATHERING OR MEETING OF KNOWN

AND UNKNOWN PEOPLE TO FACILITATE, CELEBRATE, ENJOY OR MOURN.”

PRINCE SINGHAL

FOUNDER AND PRESIDENT OF INDIA’S PREMIER EVENT MANGEMENT

INSTITUTE,
 NEW DELHI.

WHY EVENTS

Events will take place, because man by nature is a gregarious

(expressive) individual, a social being.

We can not live in isolation.

We need to get together for some reason or the other. And we get-
togethers occur for a reason, events takes place naturally.

TYPES OF EVENTS

Following are different types of events

1. Entertainment event

Film related events- Birthday Parties- Concerts- Wedding

1.Audio release 1. 1st birthday 1. ^Musical Concerts 1. Wedding Day

2.Film release 2.Celebrities Birthday Karnatic, Pop Songs 2.25th Anniversary

3.Star nights 3.Silver Jubilee, 2.^Dance Concerts 3.60th Anniversary

4. Golden Jubilee Barathanatyam, Kuchpudi

2. Corporate events

PRODUCT CORPORATE DEALERS PRODUCT IMAGE

LAUNCHES ENTERTAINMENT MEETS AWARENESS

BUILDING

EVENTS PROGRAMS EVENTS

1. New Inventions 1.Fantasia 1.Supplier-Customer Meet 1.Advertising Events 1.Accolades

2. ^New Models- 2.New Year Eve 2.Wholesalers-Retailers Meet 2.Launching Air

Inter Association Meets Balloons

Product Launches – New Inventions, New Models (Cars, Mobiles)

E.g.: NANO HITS THE ROAD

 Corporate Entertainment Events – Fantasia, New Year Eve, INTER

Association Meets, Annual Meets…..

 Dealer Meets – Suppliers- Customers Meet, Wholesalers–Retailers

Meets… E.G.: BHARTI-MTN DEAL

 Product Awareness Programs – Advertising Events, Launching Air

Balloons, Printing Pamphlets, Magazines

 Image Building Events- Corporate Training Programs, Accolades,

Projects & Achievements.

3. Fund raising events

4. Exhibition and trade shows

5. Cultural events

6. Outdoor recreational events

7. Miscellaneous

8. Sports events

9. Institutional events
Under each and every events we have various categories falling therefore: