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Strategy of Using Foreign Investors and Licensee
Strategy of Using Foreign Investors and Licensee
Strategy of Using Foreign Investors and Licensee
Licensees
*COMPANY GOALS
I. Potential Benefits
1. Patent
right
or
Manufacturing
rights
a. Extra income
b. Spread
research
and
development cost
c. Retain establish markets and
reach new one
d. Pave
way
for
future
investment
e. Safeguard
against
infringement of patents
f. Possible acquire reciprocal
benefits in technical know-how
from the Philippine partner.
venture
reasonable
return on its investments. The rate of
return that it will want on investment
1
* POINT OF
GOVERNMENT
VIEW
OF
THE
* USE OF STRATEGY
I. Types of strategy
a. Strategy
for
type
of
business
1. Product range
2. Size
3. Extent
of
international
operations
4. Nationality
b. Ownership strategy
1. A joint venture with majority
ownership by the Philippine
firm