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Privateer Theme Manual 1 5
Privateer Theme Manual 1 5
5 )
for The Privateer Theme
This manual is intended to help you get a WordPress site setup quickly with The Privateer theme. As
such, options are detailed in order of the steps I recommend for setting up a site with the Privater.
If you run into trouble or need a hand, please visit the Privateer Theme Forums.
If you do not have the theme, please consider picking up a copy!
Layout Container Style – Use CSS to style the container for your site ( except padding )
Layout Container Padding Left/Right – Add a padding to the left and right of your site here
pages in the page menu bar, enter the text that you want to use for it in the “View Cart link in Page
Menu Bar” option.
Don't forget to configure the link to your e-Junkie cart! You can do so via the e-Junkie Cart URL
option located in the “Privateer” → “Global Settings” → “e-Junkie” menu of the admin panel.
Setting up the colors and fonts for your Page Menu Bar
Colors to use for the page menu bar are set via the following options:
Border around all menu items : This sets the border style for each item. If you want it to look
like there are no borders, set the color element to match the background color.
Background color: This sets the background color for normal items in the page menu bar
Background color: Hover: This sets the color to change to for menu items when a user hovers
over one.
Background color: Parent: This sets the color to change to for parent items when one is
hovering over a child item in the menu. This color will apply to all parent items.
Font Size and Face: This sets the font to be used for each menu item.
Link Color: This sets the color for each text link in the page menu bar
Link Color: Hover: This sets the color for text links that are being hovered over.
Transform text in Page Menu Bar?: If you want to have the links shown transformed, set this
option appropriately. e.g. uppercase, lowercase, capitalize, or none
White or Black Arrows as Sub Menu Indicator?: Use this option to choose whether or not
pages with child pages will have black or white arrows next to them.
Width of Sub Menus: This option specifies how long sub menu items will be. If you use long
page names you should tweak this to get things looking the way you want.
Once you have all of the options the way you want them, choose “Save Changes” and your site will
now show the page menu bar according to the options you have set.
Blog Title Color: Choose the color you want to use for the title
Blog Title Color: Hover: Choose the color you want to use when someone hovers over the title
Show number of queries and timer? - Choose whether or not to display how many queries were
ran and how long it took to render the page in the footer of the site.
Body Styling
You can style the html body element, which will provide styling for everything that does not get its'
own styling. To do so, set styles in the “Body Style” option of the “Text and Links” admin menu:
“Privateer” → “General Display” → “Text and Links”
This is a good place to set a background image for the entire site as well as padding above and
below the site.
This is also a good place to set the primary font that you want to use for your site.
Page Level Kicker – Custom content to be shown at the top of the template
Page Title – A title to be displayed on the template
Title Tag – The HTML Tag to place the title inside of, if displayed
Page Subtitle – A subtitle to be displayed on the template
Subtitle Tag – The HTML tag to place the subtitle inside of, if displayed
Put Subtitle In – Which area to place the subtitle in on the template
Page Summary – A summary for the page
Summary Tag – The HTML tag to place any specified summary inside of
Put Summary In – Which area to place the subtitle in on the template
Page Byline – A byline to place on the template
Extra HTML Above Post Listing Area – HTML content to place above the post listing
Show Posts? - Should posts ( the post list ) be shown on the template?
Extra HTML Below Post Listing Area – HTML content to place below the post listing
Page Footer – Extra content to place at the foot of the template
WordPress Footer – Which WordPress footer file to use for this template
Max Posts to Show – How many posts to show on this template in the post list
Show Type – Should full posts, excerpts, or summaries be shown on the template?
Show First X Posts as Full Posts – Force the first X posts to be shown in their entirety, even if
you are using the more tag or teasers on the page.
By default, the Privateer has these set to provide the normal WordPress functionality for each page.
See the video on my YouTube channel for more info on Posts and Pages:
Post and Pages in the Privateer
select Activate...as you might get strange results if you simply activate a display without
configuring it.
Deactivate – Deactivates a given display so that it will not be used. This leaves all options in
tact in case you want to re-activate the display later.
Delete – Deletes all options for the custom display from the system.
Most templates ( Home, Search, 404, Author, Category, Tag, and Date ) make use of any custom
displays active automatically. If you activate more than one display for these templates, one wil be used
at random each time the template is viewed by a user.
The Single Post and Single Page templates are different in that custom displays activated for them
are added to the list of those available for use when editing posts and pages. This allows you to choose
a particular display to use for each post and/or page on your site. When selected in a post or page you
must save in order for any related options to be displayed in the editor.
Setting up Defaults
Before you begin creating sales pages, I recommend setting up defaults for the various sales page
entities and html entities. This will give you a solid base to work from and help keep required html to a
minimum.
Privateer → HTML Entities
To test things as you go, I recommend copying the contents of the StylingTestPage.txt file into a
new wordpress post or page and refreshing it as you make tweaks until you get the look you want. The
main html entities to style for sales page usage are generally:
The Title Box – A custom box designed to be used for placing those huge font titles you see on
most sales pages
The Product Box – A custom box intended to showcase a product
The Bonus Box – A custom box intended to showcase a bonus item that one gets with a product
The Act Now Box – A custom box intended to give people a reason to act immediately
The Testimonial Box – A custom box intended to show testimonials
The Squeeze Box – A custom box intended for creating squeeze boxes
The Opt In Box – A custom box intended for creating opt in boxes
The Guarantee Box – A custom box intended for displaying guarantees
The Order Box – A custom box intended for letting people order a product
Squeeze Pages
One simple way to create a two column squeeze page is to create a page using the Two Column Side
Boxes custom display. Use the page content for either your squeeze box or your content and use a
custom box for the other piece.
Meta Title
This is displayed in both the html header ( used by search robots ) and, in many browsers, in the title
bar ( and to save bookmarks ). By using the variables outlined at the top of the SEO tab, you can easily
create custom meta titles.
Meta Description
The meta description is placed within the html header ( used by search robots ) and can be set up to
be shown in search results under the title via the noodp and noydir options.
You can use different variables here, just as you can for the meta title.
Meta Keywords
Meta keywords help search robots get information about your pages. Today, they are of debatable
use...but they are available if you wish to use them. You can choose to have the Privateer build these for
you by using relevant tags, categories, the title, and the subtitle as well.
Canonical Data
Canonical data is used to tell search engines that seemingly different pages are actually the same
page. This can help to prevent duplication as well as to increase page rank by having search engines
attribute all of the rank belonging to a particular page to it rather than splitting it between what it
believes are different pages.
Meta Robots
The meta robots tags are used to tell search robots whether or not to index your page and whether to
use descriptions pulled from yahoo directory or the open directory project instead of those you set
yourself.
Other Items
I choose to do without the various “No follow on X” type options as I set no-follow options by hand.
Of course, if there is want, I can add such options to the Privateer...and might well do so in the near
future for things such as the page / category menu bars in the header, sidebars, etc.
purposes.
Copy Settings From Another Post or Page:
ID of Post or Page to copy settings from – Enter the ID of a wordpress post or page and save
your changes to have all options other than the image thumbnail, subtitle, and summary copied
from the specified page. A great way to copy the look of existing sales pages.
Display Method:
Custom Display – Select the custom display, if any, which you want to use for the page or post.
Note that only those which have been set to active will show up here.
Hide Specified Items – Check any of the page level items, post level items, or other items to
ensure that they are not displayed on the current post or page no matter what.
SEO
Index – Should search engine robots index this post or page?
Follow – Should search engines follow links on this post or page?
Use YDIR – Should Yahoo Directory info be used to create info for this post or page?
Use ODP – Should Open Directory info be used to create info for this post or page?
Sitemap Priority – How important is this post or page in relation to others on your site?
Site Header Overrides
Custom Header Type – Choose to display the normal header, no header, or a completely
custom header for this page or post.
Bar Setup - ( custom only ) - Choose the bars you want to use for the custom header. In
addition to the normal bars you can style, add content to, and use two new bars: %pbar1 and
%pbar2, both of which function like the normal custom content bars.
Post Bar 1 – Content, Box Style, Link Style, and Hover Style – Pieces of a custom content
bar so that you can easily create completely customized headers for individual posts and pages.
Post Bar 2 – Content, Box Style, Link Style, and Hover Style – Pieces of a custom content
bar so that you can easily create completely customized headers for individual posts and pages.
Site Footer Overrides
Custom Footer Type – Choose to display the normal footer, no footer, or a completely custom
footer for this page or post.
Footer Content, Box Style, Link Style, and Hover Style – (custom only) – Use these options
to create a completely customized footer for individual pages and posts.
Other Site Overrides
FavIcon – Change the favicon used for this post or page. Use the name only and be sure that the
favicon you want to use is in your /privateer/images/favicon/ directory.
Site Body – Change the style for the site body. This will alter everything that does not receive
its own style. Very useful for setting custom backgrounds outside of the page area for individual
posts and pages.
Content Area – Change the style for container which holds the site header, side bars, template
content, and footer. Useful for specifying a different background for a particular page or post.
Page Wrapper – Change the style for the template level page wrapper. Very useful for getting rid
of normal page styling on sales and squeeze pages..
Post Wrapper – Change the style for the template level post wrapper. Very useful for getting rid
of normal post styling on sales and squeeze pages.
Sales Page Box Style Overrides
Page Title Container – Override styling for the normal page and/or post titles.
Title Box Container – Override styling for the Sales Title Box html entity.
Product Box Container, Head, Body, and Foot – Override styling for the Product Box sections.
Bonus Box Container, Head, Body, and Foot – Override styling for the Bonus Box sections.
Act Now Box Container, Head, Body, and Foot – Override styling for the Act Now Box
Testimonial Box Container, Head, Body, and Foot – Override styling for the Testimonial Box.
Squeeze Box Container, Head, Body, and Foot – Override styling for the Squeeze Box
Opt In Box Container, Head, Body, and Foot – Override styling for the Opt In Box
Guarantee Box Container, Head, Body, and Foot – Override styling for the Guarantee Box
Order Box Container, Head, Body, and Foot – Override styling for the Order Box
Additionally, if you are using a custom display for a particular post or page, there will be a
secondary section with options for that display which work on an individual basis. Some displays have
no extra options while others have quite a few.
If you change the specified custom display to be used, you will need to save in order to see the
options for that display.