World Near Field Communication Market Opportunities and Forecasts,

2014 2020
Near field communication (NFC) is a set of wireless technologies that use magnetic field to
facilitate communication between devices when they are kept within a radius of 10 cm from each
other. The world near field communication market was valued at $3.2 billion in 2014 and is
expected to grow at a CAGR of 40.4% during the forecast period (2015-2020), to reach $24.0
billion by 2020. The world near field communication market has exhibited moderate growth
during the past few years; however, it is expected to exhibit robust growth during the forecast
period.

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Increasing penetration of smartphones for convenient & secure online transactions and growing
popularity of contactless payments are some key factors driving the global NFC technology
market. Smartphone is the most common NFC enabled device available in the market. These
smartphones allow users to interact with other devices such as in-car infotainment system, PCs
and laptops to access information & others.
The world near field communication (NFC) market is segmented on the basis of product type,
devices, application and geography. Based on the products available, the market is segmented
into auxiliary and non-auxiliary products. NFC tags, NFC chips, and NFC readers are key types of
non-auxiliary products, whereas NFC enabled sim and others (NFC covers and cards) are the key
auxiliary products discussed in the report. Based on the device type, the market is segmented
into smartphone & tablets, PC & laptops and others (infotainment and stereo headphone).
Further, NFC technology finds its major applications in mobile/contactless payment, information
sharing, user authentication & access control, monitoring healthcare systems and others
(service initiation, ticketing, advertising/marketing and inventory management).
Based on geography, the world near field communication (NFC) market is analyzed into North
America, Europe, Asia-Pacific and LAMEA (Latin America Middle East and Africa). North America
and Europe, are the major adopters of NFC enabled smartphones and tablets. However,
Asia-Pacific would witness the highest CAGR of 43.1%, during the forecast period.
Owing to high adoption of NFC technology for safe and secure monetary transactions and
information sharing, key market players are developing advanced technology NFC products to
cater to the demand of end users. Some of the key players profiled in the report include Infineon
Technologies, Apple Inc., NXP Semiconductors, Samsung Electronics Co. Ltd., Broadcom
Corporation, Toshiba Corporation and Inside Secure (now acquired by Intel) among others.
POTENTIAL BENEFITS FOR STAKEHOLDERS:
Comprehensive analysis of the current and future trends in the world NFC technology market
have been provided in this report
The report provides a competitive scenario of the world near field communication market with
current and future growth trends, structure, driving factors, scope, opportunities and challenges
The report includes a comprehensive analysis of market segments to provide insights about the
market dynamics
Porters five forces analysis provides inputs on the potential of buyers and suppliers and

highlights the competitive structure of the market that would enable market players to devise
effective growth strategies and facilitate better decision-making
Value chain analysis provides key inputs on the role of different stakeholders involved at various
stages of the value chain
SWOT analysis of the key market players highlight the essential strengths and potential
opportunities in the market
NEAR FIELD COMMUNICATION MARKET SEGMENTATION

Some points from TOC:

Chapter 1 INTRODUCTION
1.1 Report description
1.2 Research methodology
1.2.1 Secondary research
1.2.2 Primary research
1.2.3 Analyst tools and models
Chapter 2 EXECUTIVE SUMMARY
2.1 CXO perspectives
Chapter 3 MARKET OVERVIEW
3.1 Market definition and scope
3.2 Key Findings
3.2.1 Top impacting factors
3.2.1.1 Convenient transfer and security of data
3.2.1.2 Increasing penetration of smartphones
3.2.1.3 Contactless payments
3.2.1.4 Improved customer experience
3.2.1.5 High costs
3.2.1.6 Security concerns
3.2.2 Top investment pockets by product type
3.3 Top winning strategies
3.4 Market share analysis, 2014
3.5 Porters five force analysis
3.5.1 Bargaining power of supplier
3.5.2 Bargaining power of buyers
3.5.3 Threat of new entrants
3.5.4 Threat of substitutes
3.5.5 Industry rivalry
3.6 Value chain analysis
3.7 Market dynamics

3.7.1 Drivers
3.7.1.1 Convenient transfer and security of data
3.7.1.2 Increasing smartphone penetration
3.7.1.3 Contactless payments
3.7.2 Restraints
3.7.2.1 High costs
3.7.2.2 Security concerns
3.7.3 Opportunity
3.7.3.1 Improved customer experience
Chapter 4 WORLD NEAR FIELD COMMUNICATION MARKET BY PRODUCT TYPE
4.1 Non-Auxiliary Products
4.1.1 Market size and forecast
4.1.2. NFC Chips
4.1.2.1 Key market trends
4.1.2.2 Competitive scenario
4.1.2.3 Key growth and opportunities
4.1.2.4 Market size and forecast by geography
4.1.3 NFC Tags
4.1.3.1 Key market trends
4.1.3.2 Competitive scenario
4.1.3.3 Key growth and opportunities
4.1.3.4 Market size and forecast by geography
4.1.4 NFC Readers
4.1.4.1 Key market trends
4.1.4.2 Competitive scenario
4.1.4.3 Key growth and opportunities
4.1.4.4 Market size and forecast by geography
4.2 Auxiliary Products
4.2.1 Market size and forecast
4.2.2 NFC-enabled Sim
4.2.2.1 Key market trends
4.2.2.2 Competitive scenario
4.2.2.3 Key growth and opportunities
4.2.2.4 Market size and forecast by geography
4.2.3 Others

4.2.3.1 Key market trends

4.2.3.2 Competitive scenario
4.2.3.3 Key growth and opportunities
4.2.3.4 Market size and forecast by geography

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