1. WHICH INSURANCE POLICY DO YOU HAVE ?

INSURANCE POLICY
Life Insurance
Non-life
Insurance
Both

FINDING : -

Insurance is the wayof managing the risk . when one boys insurance he transfers the
potential loss toh the insurance company in exchange for a consideration know as
premium.
Many people have the insurance policies to cover the different risk it may be life
insurance as non life insurance , According to the survey 35 % has the life insurance
where as 20 % has Non life insurance and

45 % have both such insurance

2. WHICH COS INSURANCE POLICY YOU PREFER THE MOST ?

Co's INSURANCE POLICY

80%
60%
40%
20%
0%

Co's INSURANCE
POLICY

FINDING : Many people think insurance is just too technical and is typically written by the
lawyer and employee of the insurance companies so the people are very selective
while buying the insurance policy from different companies .According to the survey
60% of people prefer LIC wher as 15 % of people prefer icici prudential 10% in sbi
life insurance , 5% in ing vysya life , 6 % in reliance life insurance 2% in tata Aig
life and 2 % in others .

3 . FOR HOW MANY YEAR DO YOU HAVE INSURANCE POLICY ?

HOW MANY YEAR OF INSURANCE POLICY

<5 YRS
5-10 YRS
10-15 YRS
ANY OTHER

FINDING : The insurance risk cover is

selected and decided during the time of the policy

between the policy holder and the company and according to the permiums are been
paid. According to a survey 8% of people take the insurance policy for 25 years ,
80% for 5 years, 50% for 10 to 15 years, and 2% for more than 15 years.

4. WHAT DO YOU THINK ARE THE BENEFITS OF INSURANCE COVER ?

BENEFITS OF INSURANCE COVER

100%
80%
60%
40%
20%
0%

BENEFITS OF
INSURANCE
COVER

FINDING : Many people think insurance is just to technical and never seems the laymans

in

their target. Different people have different purpose behind having and insurance. 80%
of

people think that the benefits of the insurance is to cover future uncertainities,

5% think the benefits from the tax deductions, and 15% thinks it is for future
investments.
5. WHICH FEATURE OF YOUR POLICY ATTRACTED YOU TO BUY IT ?

FEATURE OF POLICY ATTRACTED TO BUY

30%
25%
20%
15%
10%
5%
0%

FEATURE OF POLICY
ATTRACTED TO BUY

FINDING : While purchasing the insurance policy the person should take time to reviwes policy
and contact one of his helpful financial advisor to answer

his questions and get

advice. The features that attract tha policyholder are : 25% people are attracted
towards low permium,15% people to attracted

risk coverance, 5% to moneyback

gurantee, 25% for reputation of the company, and 20% to the east access to the agent.
6. YOUR MONTHLY INCOME ?

PEOPLE MONTHLY INCOME

<4K
4K-8K
8K-12K
12K-16K
16K>

FINDING : Different people buy different polices according to their income and other factors.
According to survey 2 % of the people buying the insurance policy is below 4000
income monthly 5 % is under the 4000 to 8000 , 33% is under 8000 to 12000 and
45 % are under 12000 to 10000 .

7. WHATS YOUR PERCEPTION ABOUT INSURANCE ?

PERCEPTION ABOUT INSURANCE

60%
50%
40%
30%
20%
10%
0%

PERCEPTION ABOUT
INSURANCE

FINDING : Very few people enjoy thinking about the in evitablity of death fewer year take the
pleasure in the possibility of an accidents at death .There are different perception of

the people about insurance like 50% think it as saving tool , 20% think if as tax
saving device where as50 % people perception about is a tool to protect the future

8. HOW HAS/WOULD YOU BOUGHT/BUY AN INSURANCE ?

HOW PEOPLE BUY AN INSURANCE

100%
80%
60%

HOW PEOPLE BUY

AN INSURANCE

40%
20%
0%
INSURANCE Cos APPROCHED CUSTOMER

FINDING : A life knowledge can much abig difference when it come to buying the right
insurance protection for the person and for his family 90 % of the people has
bought a customer approached insurance company and 10% bought insurance.

9 . ARE YOU SATISFIED WITH THE POLICY ?

SATISFIED WITH POLICY

80%
60%
40%
20%
0%

SATISFIED WITH
POLICY

FINDING : When asked about the satisfaction from the insurance policy 72% of people are
satisfied as saving tool , 20% are not satisfied where as 8% are not responded .

10 . ARE YOU SATISFIED WITH THE SERVICE AGENT ?

SATISFIED WITH SERVICE AGENTS

70%
60%
50%
40%
30%
20%
10%
0%

SATISFIED WITH
SERVICE AGENTS

FINDING : Along with the satisfaction received from policy one has to gain equal impotance and
care from the agent of the policy . According to the survey when asked about the
satisfaction from the service agent 59 % of people are satisfied as saving pool 28%
are not satisfied whereas 13% are not responding .

11. DO YOU PAY TAXES ?

PAY TAX
YES
NO

FINDING :-

Payments of the tax is the obligation of every person earning the income in a
country . According to their income 65% of the people pay tax whereas 45% of the
people dont pay tax

12 . WHERE HAVE YOU INVESTED FOR TAX SAVING ?

INVESTED FOR TAX SAVING

EPF
PF

INVESTED FOR
TAX SAVING

PPF
BONDS
NSC
LIC
0%

20%

40%

60%

FINDING : To save the tax and to reduce the taxable income there are different investments that
can be opted by the people to reduce the tax 50% of their invest in LIC 5% in
NSC , 15% in Bond , 5% in pfc 20% in PF and 5% in EPF

13. WHICH IS THE BEST FORM OF INVESTMENTS ?

BEST FORM OF INVESTMENTS

JEWELLRY
INSURANCE
30%
25%

5% 5%

15%
20%

FIXED ASSETS
BANK DEPOSITS
SECURITIES
SHARE

FINDING : Certain types of life insurance are cou ted for investing money for retirement commonly
called as cash value policies. There are the certain policies in which you build up a pool of
capital that gain interest. 15% of people think that the best forms of investment is in fixed
asset ,20% in bank deposits , 5% in jewellery, 25% in security (bonds) , 30% in shares and
5% in insurance according to current scenerio.
14. WHAT DO YOU INTENT TO GAIN FROM INVESTMENTS ?

INTENT TO GAIN FROM INVESTMENTS

80%
INTENT TO GAIN FROM
INVESTMENTS

60%
40%
20%
0%
SAVING AND RETURNS

TAX BENEFITS

FINDING : 8% of people invest and gains from investment like savings and returns ,26% invest
gain of security Whereas 6% invest tax benefits through investment in insurance.

15. WHATS THE RIGHT AGE TO BUY INSURANCE ?

RIGHT AHE TO BUY INSURANCE

40%
30%
20%
10%
0%

RIGHT AHE TO BUY

INSURANCE

FINDING :Investment is cheaper when you are young but is no easier to qualifr for. This

simple fact is tha insurance companies will want higher premium

to cover the odds

on older people.

it is very rare where an insurance company will refusre coverage

to whom

is willing to pay the high perimum for their risk category .

who

According to a survey the right age to buy the insurance is 30% of people think that
is should b bought after 25 years, 35% think that it should bought after 35 years,
30% think that after 45 years,20% people think that it should b bought at any time.
16 . HOW WOULD YOU RATE INDIAN INSURANCE Cos ?
FINDING :Rating a insurance company is a difficult task. i.e on one would even buy the
insurance from the company who has rigid plans , non-user friendly and
unsatisfactory services on which expensive everymone would wish to have ainsurance
from a company which gives satisfactory results to the policy holder .

17. WHAT WOULD YOU LOOK FOR IN AN INSURANCE Cos ?

LOOK FOR INSURANCE Cos

ACCESSIBILITY

A TRUSTED NAME

GOOD PLANS

ACCESSIBILITY
10%

45%

20%

25%

FINDING : 25% of the people would look for a trusted name and on the basis of it would by
the policy whereas 45% would look for a friendly service, and 25% would look for
good plans and 10% look for accessiblity.

18 . ARE YOU PLANNING FOR NEW INVESTMENTS ?

NOT PLANNING; 25%

PLANNING; 75%

FINDING : According to a survey 75%of the people are planning for a new investment in
different securities, bonds, shares etc. Whereas 25% of the people doesnt want to
invest at all.
19. WOULD YOU GO FOR INSURANCE IF A SERVICE PROVIDER AWAY
FROM THE CITY OFFERS BETTER SERVICE & PRODUCTS ?

20%
YES
50%

NO
30%

FINDING : -

UNCERTAIN

When asked would they go far for insurance of services provider away from city
offer better services and product 20% agreed to it 30% disagreed whereas 50% where
uncertain .