Ref: 3.

Lebanese International University

School of Business
Department of Hospitality and Tourism Management
Spring 2015-2016
BHTM445 Conventions and Meetings Management
Instructors:Houssam Younes
Office Hours: Business School
Lecture Days: MW
Note: If these office hours are not convenient, please make an appointment at a mutually
agreeable time. It is best to make an appointment or you can send an e-mail message.

Course Description
This course is an introduction to the field of convention and meeting management. Students
examine the different types of meetings and conferences and the types of organizations that stage
such events. Topics include: The role of the planner; Site selection ; Program design; Budgeting;
Contracts; Speaker selection; Registration; On-site logistics; Transportation; And security and
legal issues. The use of convention centers and multi-hotels in relationship to housing and
participant registration systems, vendor contracts, and union staff is also explored

Course Outcomes
1. Introduce the meeting and convention business 2. Acquire knowledge about how to create
events 3. Preparing knowledge on logistics and technical issues related to conventions and trade
shows 4. Provide procedures for site selection and entertainment 5. Acquiring knowledge about
event management

Topics Covered

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1. Introduction to meetings business

2. Introduction to business players
3. Planning MEEC gatherings
4. F&B planning
6. Destination Management Companies
7. . International issues in the industry

Prerequisites
ENGL201 + BMGT200

Co-requisites
N/A

Textbook and Recommended Material

Textbooks
Meetings, expositions, events, conventions 2nd edition George G. Fenich
References
N/A

Course Schedule
Week

Textbook/Reference

Topic

Meetings, expositions,
events, conventions 2nd
edition George G. Fenich

Chapter 1: Introduction to the Meetings,

Expositions, events industry
(Excluded parts:
-Accepted Practices Exchange (APEX)
-Background of the industry
-Economic impact
-Scenario planning
-Why have meetings?)

Meetings, expositions,
events, conventions 2nd
edition George G. Fenich

Chapter 2: Meetings, Exhibitions, Event and

Convention organizers and Sponsors

Meetings, expositions,
events, conventions 2nd
edition George G. Fenich

Chapter 2: Meetings, Exhibitions, Event and

Convention organizers and Sponsors
(Excluded parts:
- Entities that help organize gatherings)
Chapter 3: Destination Marketing Organizations
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Week

Textbook/Reference

Topic

Meetings, expositions,
events, conventions 2nd
edition George G. Fenich

Chapter 3: Destination Marketing Organizations

(Excluded parts:
- Why use a DMO?
- What DMOs can do for meeting planners
- DMAI Services to member bureaus and meeting
professionals)

Meetings, expositions,
events, conventions 2nd
edition George G. Fenich

Chapter 4: Meeting and Convention Venues

(Excluded parts:
- Cruise ships
- Specific use facilities
- Colleges and universities
- Unusual venues
- Common issues)

Meetings, expositions,
events, conventions 2nd
edition George G. Fenich

Chapter 5: Exhibitions
(Excluded parts: - Definitions

Meetings, expositions,
events, conventions 2nd
edition George G. Fenich

Chapter 6: Service Contractors

(Excluded parts:
- Evolution of service contractors
- Exhibitor-Appointed Contractor (EAC)
- Relationship between contractors and show
organizers)
- Associations in the service contractor industry
- So how does it all work?)

Meetings, expositions,
events, conventions 2nd
edition George G. Fenich

Chapter 8: Special event management

Meetings, expositions,
events, conventions 2nd
edition George G. Fenich

Chapter 8: Special event management

(Excluded parts:
- Target market for a special event
- Preparation for a special event)
Chapter 9: Planning MEEC Gathering

10

Meetings, expositions,
events, conventions 2nd
edition George G. Fenich

Chapter 9: Planning MEEC Gathering

(Excluded parts:
- Professional certifications
- Site selection
- Cost control
- Control in MEEC

11

Meetings, expositions,
events, conventions 2nd

Chapter 10: Producing MEEC

Excluded parts:
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Week

Textbook/Reference
edition George G. Fenich

Topic
- Tape, CD-ROM, and internet authorization and
waiver
- Audiovisual equipment
- Management of on-site speakers
- Registration fees
- Housing
- Specification guide)

12

Meetings, expositions,
events, conventions 2nd
edition George G. Fenich

Chapter 11: Food and Beverage

13

Meetings, expositions,
events, conventions 2nd
edition George G. Fenich

Chapter 11: Food and Beverage

(Excluded parts:
- Food consumption pattern
- Some general guidelines
- Menu restrictions
- Food and beverage attritions
- Amenities and gifts
- Rooms)

14

Meetings, expositions,
events, conventions 2nd
edition George G. Fenich

Chapter 14: International Issues in MEEC

Revision
(Excluded parts:
- Ownership, sponsorship, and management
models
- Professional Congress Organizer (PCO)
- Methods of exhibiting
- Terminology
- Contractual and procedural issues
- Customs clearance
- Trade fair certification

Method of Instruction
A mix of passive and active techniques will be adopted, primarily:
1.
Instructor Lecture
2.
Class Discussion
3.
Problem Based Learning or Case Study Analysis

Attendance Policy
1.
2.

Attendance in all classes is required. There are no exceptions to this policy.

Roll will be called in the very beginning of each class. If you arrive after roll has been
called, you may be marked as absent.
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3.

In any regular semester or summer term, students may miss no more than the equivalent
of one third of class sessions scheduled. Students who exceed the above limits are
automatically given an (AW) grade in the course by the UMS, and consequently not be
allowed to attend class any longer.

Make-Up Examination Policy

As per university council decision, a student is eligible for a Test, Midterm or Final examination
make-up if and only if he/she had the following incidents:
a. Sickness; proved by hospitalization report; that is; a discharge summary is
necessary.
b. Death in the family proved by a death certificate or equivalent and personal
identification.
c. Accidents proved by an expert report.
d. Military/Official engagement.

Course Assessment
This course will be assessed by two main instruments:
1. Online student evaluation construct of 15 questions with Likert scale (5 answers)
2. Class visitation
These instruments will be reviewed by the department each term. In addition, the School of
Business Council will review the recommendation of the department at the end of each academic
year.

Marking Profile
Evaluation
CAPA
Midterm
Project
Final

Date

Time

4/20/2016
5/18/2016
TBA

75 minutes
2 hours

Room

Weight
20%
Auditorium 30%
20%%
30%

Chapters Covered
According to Structure
According to Structure
According to Structure

* A student cannot write any examinations without valid university identification. Failing to
have valid university identification will result in assigning a zero mark to the relevant
examination.

Homework
Homework should be clearly presented i.e.:
1. It should be written on A4 paper.
2. It should include a title page (Course Name, Semester, Date, Name).
3. Your instructor will ask you to submit your homework online or as a hard copy. In the
latter case, it should be stapled together.
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Notes
1. Photocopied books are not allowed in classroom.
2. Deadline for volunteer withdrawal is on Wednesday, June 01, 2016
3. Exam dates are subject to change.

Assignments
Assignment Week Chapter
1
Chapter 3

Chapter 6

Chapter 11

4
5
6
7
8
9
10
11
12
13
14

Chapter
Chapter
Chapter
Chapter
Chapter
Chapter
Chapter
Chapter
Chapter
Chapter
Chapter

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Assignment Details
Students should present a list
of recommendations
addressed to their local DMC
or CVB
Students should choose to
plan a wedding or a business
meeting and provide a list of
service contractors from the
local Lebanese market
Students grouped in pairs of
groups of threes should
choose one of the service
styles and perform it in class
Details
Details
Details
Details
Details
Details
Details
Details
Details
Details
Details