Professional Documents
Culture Documents
How To Deal With Books
How To Deal With Books
Amazon
KINDLE
OTHER
(not so recent)
Harry Potter
Trends
Trends
The Oprah Effect
History of Books
Papyrus Egypt, 2400 B.C. -made
from reeds
Plato
History of Books
Parchment- treated animal skin,
300 BC
History of Books
Vellum- the term for high quality
parchment
Smooth
durable
History of Books
Codex - protomodern book form,
2nd-3rd century A.D.
History of Books
Paper: 13th century
(cheaper than
vellum)
Manuscript Culture
Middle Ages, 4001500 A.D.
Illuminated
manuscripts
ALLINCAPITALLETTERSTHATRANTO
GETHERSOITWASREALLYHARDTOR
EADTHEWORDS
History of Books
History of Books
PRINTING
PRINTING
China: movable type, 1000 AD
Koreans: 1400 AD
Advances in Printing
Linotype: mid
1880s. Allows
type to be set
mechanically
with typewriterlike keyboard.
Advances in Printing
Types of Books
Types of Books
Trade Books - for general
readers, sold at bookstores
(fiction and nonfiction,
biographies, literary classics,
art books, cook books, etc.)
Can be hard or quality
softbound.
Is the largest segment in sales
($).
COLLEEN?
Types of Books
Professional Books Target occupational
groups, not general
public. Law,
business, medicine,
technical-scientific.
Types of Books
Textbooks El-hi
influence of Texas and California
College
Average cost $72.83.
Average student spends $832 a
year on textbooks and supplies.
Think-Pair-Share
1. how much money did you spend
this semester on textbooks?
2. which books cost the most money?
3. if you returned any books last
semester, how much $$ did you
get back?
4. what choices are available at your
university or college for purchasing
textbooks?
Freight Expense:
TOTAL: $1
College Bookstore
Personnel: $8.90
Operations: $8.1
Pre-tax income: $7.55
TOTAL: $24.55
Types of Books
Mass-market paperbacks - most
sold, but not most profitable
segment (low margins of profit)
Religious books - most popular
book of all-time?
Types of Books
Reference Books
University Press Books
Types of Books
Reference Books
University Press Books
Wrong Turn
Organization of Industry
Acquisitions editors
Subsidiary rights
Advance money
Developmental editor
Promote books with dumps
Organization of Industry
Superstores
Borders-Waldenbooks
Barnes & Noble, B.Dalton, Doubleday
Online stores
Amazon.com
Barnes&noble.com