Tiffany Thompson | 1206 Ogilvie Dr.

Atlanta, GA 30324 | 678-575-0955

tthompsoninatl@gmail.com linkedin.com/in/tthompsoninatl

SUMMARY______________________________________________
• Creative, dynamic sales/marketing professional with over 14 years of experience
working for a global marketing organization with continued succession in leadership and
responsibility
• Skilled in engaging and cultivating collaborative relationships/partnerships with senior
management, colleagues, and customers
• Confident and polished communicator, able to deliver enthusiastic presentations with
clarity and humor to diverse audiences
• Strategic thinker, experienced in identifying and leveraging partnership opportunities to
advance brand awareness and drive sales
• A flexible professional who enjoys learning new things and is adept at multi-tasking and
thriving in fast-paced environments

EXPERIENCE____________________________________________
CANADIAN TOURISM COMMISSION
2005-2009 Director, National Account Development Atlanta, GA
2007 Internal job exchange program Vancouver, BC
2000-2005 Director, Leisure Sales Development Atlanta, GA
1999 Manager, National Sales & Marketing Chicago, IL
1997-1999 Manager, Leisure Market- Southeast Atlanta, GA
1994-1997 Administrative Assistant, Tourism Atlanta, GA
1993-1994 Intern, Tourism Atlanta, GA

Conceived results-driven strategy for national account program that kept Canada top of mind
with key industry executives, targeted high-yield consumers, and produced ROI year after year
o Negotiated preferred sales/marketing alliances with 5 of the largest travel networks in
the US while managing a budget of $4.5 million (eg: AAA, American Express, Virtuoso)
o Orchestrated all aspects of relationships: budget development/management, marketing,
media placements, sales strategy/tactics, event execution, and creation of tracking
program to measure performance
o Cultivated strong relationships through active participation in trade shows, industry events,
seminars (online & in person), sales calls, advisory board participation
o Ensured promotional and partnership opportunities for the organization were maximized
o Facilitated new business opportunities for Canadian tourism industry to gain access and
visibility in the US market
o Directed ad agency and internal publishing group on all creative executions for both print
and online media
o Wrote press releases and creative copy for new campaigns, partnerships and collateral
o Oversaw team of 7 Regional Sales Directors that executed tactical sales activities on a local
level with national accounts

Conceptualized and orchestrated innovative, branded events for targeted clients and
consumers to drive brand awareness and increase sales
 o Executed 8+ events/promotions per year ranging from 15 to 600 people, across the US,
Canada and Mexico with budgets from $5,000 to $1,000,000
o Crafted all aspects of events including: site selection, theme development,
entertainment, menu creation, and event communication (press releases, invitations)
o Directed PR agency and meeting planner on events as needed

Acted as a consultant to Canadian industry in the US by providing market intelligence, strategic

advice, and new business leads
o Identified new business leads for partners with potential revenues of $2.5 million in 2008
o Published quarterly in-market reports with the latest trends and updates for industry
o Guided industry partners on developing new product with tour operators for the US
audience to meet new consumer travel trends
o Provided strategic direction, from a sales perspective, for yearly US Market Strategic
Plan
o Lead the planning for sales activation opportunities around 2010 Winter Games

Appointed “Brand Ambassador” for the US Leisure team

o Ensured brand compliance at all tradeshows, consumer/trade events and on all creative
completed in the US market by 7 Sales Directors
o Coached colleagues and customers on correct brand applications and usage
o Communicated the “brand story” to industry partners, clients, and advisory boards
o Built strategic brand alliance partnerships with other entities such as: Daily Candy,
Lululemon Athletica, AAA, Travel & Leisure, American Express, Condé Nast

Chosen as the first employee to participate in a new internal job exchange program, working at
our headquarters office in Canada
o Responsible for executing an $8 million US luxury product campaign that included print,
direct mail, online, radio, consumer/trade events
o Wrote creative briefs and provided direction to the advertising agency on development of
all creative, media planning/buying, distribution channels, and advertising sales
o Supervised the development of the primary US sales team collateral piece and global
online travel agent training program

EDUCATION_____________________________________________
Emory University, B.A. Atlanta, GA
Emory at Oxford, A.A. Oxford, GA

AFFILIATIONS/PROFESSIONAL DEVELOPMENT_______________
• Nominated “Employee of the Year” Canadian Tourism Commission. 2007
• “Management Development Program” certificate, Goizueta Executive Education,
Emory University. March 2005
• ”Living the Brand Through Effective Presentations” training by Master Connections
• Board Member: SKAL International (hospitality industry organization), PR Chairperson:
2004-2006 Scholarship Auction Committee Member: 2003-2006, Canadian Golf
Tourism Alliance: 2000-2005
• Volunteer work: Cooking Assistant at Cook’s Warehouse; Georgia Organics; 2009 Host
Committee Member, Hands on Atlanta’s “A Taste for Volunteering”; 2010 Marketing
Chair, “A Taste of the Highlands” benefit for Children’s Healthcare of Atlanta