Jjs core valus;

The distinct core values of junaid jamshed define the company , its products and
its customers; whether inernal or external .junaid jamshed identifies storngly with
indigenous cultural values and traditional ethos produced in its products with
sophisticatiom.
Dying crafts from centuries past like gota and block print are being revived at junaid
jamshed to present a glorious local heritage to the world in an aesthetic pakage.
Quality is never compromised upon whether in a febric ,its cut or its stitching.
In fact attention is paid to the finer details such as nickel free buttons are used on
all kurtas as nickel is not environmentally friendly .similarly all sherwins are
handmade to achieve finesse. Imported thread of finer quality and strength is used
in allproducts which ensures no puckering or tearing at stich.
Innovation is unbriedled with the introduction off new products;abayas and
fragrances in the pakistani market being a case in point.
Finally , junaid jamshed believes in unfinching integrity towards satisfying is
customer.
Junaid jamshed brand personality.
Junaid jamshed is is a 27 year old ubran educated male.He comes from good
family backgrond.He has caring ,loving and family oriented personlity .He is know to
be intelligent,efficient and good in giving advises to his family and friends.His
culture and values meter to him a lot. He is well traveled and takes interest in music
too.His not afraid too show he is proud of the culture he belongs to.He is social but
has a few very close best friends who he trusts.jj is not very talkative
person.Although he is confident ,he is not likely to talk about his feeling every one
he aspects a lot from the people around him and the some times disappointed in his
family and friends. He also tends to hold on feling, things and people. Loyalty is
important to him in all relation ship its not easy for him to completely forgive and
forget some.Although a good decision maker he can get bit dominating at
times.Generallay he is kind and courteous to other.he belives moving with the time
is important but you should not sacrifices your values and culture for it. He is very
highly protective oh his own self and family. He is good manger of money junaid
jamshed is conscious of his looks,clothes,home, and surrounding sophistication in all
of these is important to him. He is a determined person if he sets his eyes on
something. He usually gets success in his ideas. His interest includes family,
friends,work charitable work, pets,gadgets,cars and culture.
Although he dose not pray regularly, religions important him his star sign is cancer.
Brand personality framework.

According to the brand personality of jennifer Aakar,junaid jamshed is comepetent

he is reliable,intelligent and ccessful. He is hardworking, confident and has
leadership qualities.

Swot analysis of junaid jamshaid

strengths;
junaid jamshed is giving value and satisfaction to the customers through good
quality outfits and atcomparatively low prices than the competitors.
All the designs of junaid jamshed are completlyon eastern fashion .
People adore junaid jamshed also because of his popularityas a pop singerin the
1990s.
Jjs outlets are located at those locations which are easily accessible to everyone.
Junaid jamshed has establishlargest number of outlets in pakistan.
Another strength is that the combinations and matchings of the groom wear and
the bridal wear would be easy for the customers.
Weaknesses;
Their promotion in the in the market is comparatively less than other brands.
Current marketing situation
In this section there is a brief description about the market segmentation of the
junaid jamshed,its product review,a review on the competitors and then lastly a
descripition on how they are distributing its products in the market.
Market Review
Junaid jamshed has built credibility in the market as a designer wear outlet for
men and women with a unique range of products.its target market includes the
people who are brand conscious and want quality seeker. They are more focusing on
the casual wear , formal wear and groom outfits. Customer needs comfort and
quality designs which are in sync with the season and latest fashion.
Product Review
The product line which junaid jamshed is offering includes kurtas, un-sitched lawn,
groom wear, naay rang, kids wear shoes bags, perfumes abayas and formal wear.

Along with that jj is also handling a travel agency with the name of junaid jamshed
Pvt.Ltd . Rightnow the two product of junaidjamshed which are kurtas and groom
wear have got high market share.
BCG Matrix;
BCG matrix i-e bouston consulting group matrix tells about the market growth
market share of a company and also about the product lines of that company that
whther it lies in shars. Question marks. Cash cows or dogs there would be two BCG
matrixes.one determining the position of a company in BCG matrix with respect to
the competitors,this would be the external analysis. And other would be the internal
anaalysis telling about the position of the products of junaid jamshed .