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Pirelli WORLD N 65
Pirelli WORLD N 65
Pirelli WORLD N 65
about time
LUZphoto
C ont ent s
ABOUT TIME
World
6
I dont know what time is.
Jacques Le Goff tells us
10
The end of time?
an interview with Zygmunt Bauman
N. 65 November 2013
Worldwide magazine of the Pirelli Group
Registrazione tribunale di Milano
n. 494 del 24.9.1994
www.pirelli.com
14
Net gain or net loss?
The impact of our web addiction
Published by
Pirelli & C. SpA
Editorial Coordinator
Maurizio Abet
Director
Barbara Lightwood
Editor-in-Chief
Simona Gelpi
Editorial office
Viale P. e A. Pirelli, 25 - Milano
pw.editorial@pirelli.com
English text editor
William Crerar
Graphics
46xy studio
www.46xy.it
Printing
Grafiche Bazzi srl
18
Time, money and multitasking.
Using time strategically for success
P lanning o f T ime
20
Urban Renaissance.
Experiencing the city 24/7
24
To work or not to work? A question of time
T h e ot h er si d e o f time
26
Racing against time...
although Alex Zanardi does not wear a watch
28
A life in dance.
The rhythms and times of Roberto Bolle
Cover
photo by Nicol Minerbi
LUZphoto
Printed on
Artic Munken Print Cream 15 FSC
C apturing time
32
Timekeeping through the ages.
From prehistoric holes to atomic power
36
The life and times of the Cal.
50 years of evolving glamour
THE
TIMELESS
APPEAL
OF TIME
Jacques Attali
economist, writer, and President of PlaNetFinance
TIME
I DON T KNOW
WHAT TIME IS
Jacques Le Goff
tells us
A BO UT
TI M E
TIME
A BO UT
IN OUR ERA
WE ARE WITNESSING
AN EVOLUTION
OF TEMPORAL
RELATIONS
IN THE UNIVERSE,
A MOVEMENT
TOWARDS
GLOBALISATION,
THE RESULTS
OF WHICH
UNFORTUNATELY
WE CANNOT PREDICT:
THE FUTURE
REMAINS
AN ENIGMA.
TI M E
TIME
10
A BO UT
TI M E
Zygmunt Bauman
11
TIME
What else?
The fact that we cant use the weapons of the past to face time.
LIKE
A PICTURE,
LIFE
IS MADE UP
OF MOMENTS,
SINGLE POINTS
OF COLOUR
12
For example?
Patience, which we used to teach to children: plan things carefully,
work towards them step by step, do one thing first then another.
If we have lost the linearity of planning, what is left?
Pointilism, to borrow a word from the world of art. Like a picture,
life is made up of moments, single points of colour. If you look at them
individually they are just dots, each one very similar to the next,
but by combining them carefully the painter is able to create a picture.
You said there were two aspects to consider.
Yes, the other is the morphology of time: time used to be structured.
People fought to make it stable. For example, in my day time was
divided into working time and private time, between duty and
pleasure, so to speak.
Is it no longer like that?
Nowadays the divisions are becoming blurred, they are no longer
clear. Not only are the boundaries not negotiable; they are also based
on events that cant be predicted. Do you know why?
Why?
Because these days nobody is absent anymore, we are all constantly
present. Anyone who has a mobile phone or an iPhone in their pocket
can send a signal at any moment. And that signal means that someone
wants you to do something different from what you are doing.
A side effect of email, which keeps us chained to work.
Thats not all: the idea works in every sense. How many times do
we see groups of young people on the street, each with his or her
phone. When they get bored, when the conversation stops being
interesting, they just have to pull out their phone to immerse
themselves in something else.
A BO UT
TI M E
Benjamin Franklin
on one hundred dollar bills.
BENJAMIN FRANKLIN
SAID THAT
TIME IS MONEY,
BUT I DONT THINK
THATS TRUE.
But instead?
Instead circumstances are so changeable and unstable that
at the end of their chosen course of study those skills are no longer
any use: the market is already looking for something else.
So theres no way out.
The numbers are clear: 50% of young people with a degree in Europe
are either out of work or not doing what they studied to do.
Give us one positive aspect of the change currently happening.
Technology - the possibility of being constantly in touch with the
public space by using a smartphone at any moment - is a revolution.
It has swept away institutional obstacles, the gatekeepers who
up to 30 years ago blocked access to the public sphere.
Is the modern world more democratic?
We cant say: the consequences of the technological revolution
are enormous, but impossible to assess today. While its true that
everyone can access the public space, its also true that we can become
slaves to Facebook likes and the number of people reading our blog.
This phenomenon has a name.
What?
The Poor Man replacing celebrity: success is measured by being
seen as much as possible. This is the key statistic of our times.
13
TIME
Sisters of the Redeemer, Sr. Sybille in the swing of the whirlwind in Steinbach. Wrzburg, Germany.
Photo by Le Kien Hoang / Agency FOCUS / LUZ
14
TIM E
&
TE CH N O LO GY
15
TIME
1 96 4
1 9 93
1 9 95
16
TIM E
&
TE CH N O LO GY
61.3
Average annual
number of visits to friends
by internet users,
i.e. those who surf the web
for more than
76.8
Average annual
number of visits to relatives
by internet users,
i.e. those who surf the web
for more than
44
81.4
17
TIME
TIME, MONEY
U S I N G T I M E S T R AT E G I C A L LY F O R S U C C E S S
AND MULTITASKING
18
Stephen R. Covey,
The 7 Habits of Highly Effective People:
Powerful Lessons in Personal Change,
Free Press, 2009
Stefania Lucchetti,
The principle of Relevance,
RT Publishing 2010
TIM E
&
TE CH N O LO GY
STEFANIA LUCCHETTI,
E F F I C I E N CY I S A TO O L TO B E U S E D O R I G N O R E D D E P E N D I N G O N T H E S I T UAT I O N
Le Blanc Raymond,
Achieving Objectives Made Easy! Practical goal setting tools
& proven time management techniques
Paperback, 2008
19
URBAN
RENAISSANCE
EXPERIENCING
THE CITY 24/7
TIME
22
O F
TI M E
Xavier Cervera / LUZ
P L A N N I N G
23
TIME
Mark Cropley
24
O F
TI M E
Didier Ruef / LUZ
P L A N N I N G
Two men hold a Happy Birthday sign while jogging. Central Park, New York, USA.
25
TIME
Alessandro Zanardi
Racing driver and paracyclist Alessandro Zanardi at his home in Padua, Italy.
26
THE
ALESSANDRO ZANARDI
OTH E R
S I DE
O F
TI M E
Even in Formula 1?
In motor sport, a race is not just about jostling for
position. Often you find yourself alone on the track,
and if you need a hare in front of you then youve
already lost the battle.
Why?
I think the most interesting part of life is not putting
your plan into action, but rather the road that takes
you to that point.
27
TIME
A LIFE IN DANCE
the rhythms and times of
Roberto Bolle
28
THE
OTH E R
S I DE
O F
TI M E
1 Roberto Bolle Maki Galimberti/LUZphoto 2 Opra de Paris 3 Lon Bakst (1866-1924. Russian theatre and ballet designer), The Firebird, Ballerina, 1910
4 Helene Kirsova stars in the De Basil Ballet Russe Petrouchka, Theatre Royal, Sydney, 11 January 1937. Photo from the Sam Hood Collection.
29
TIME
S A LVATO R E
AC CA R D O
S TAY I N G
I N
T U NE
W I T H
T I M E
30
THE
OTH E R
S I DE
O F
TI M E
1 Fryderyk Chopin, Polonaise in F Minor, Op. 71, no. 3, manuscript, ca. 182829, Opochinsky Collection. Gilmore Music Library
2 Leon Bakst, Scenery for Sheherazade, 1913 / LUZ 3 Roberto Bolle, photo by Julian Hargreaves / LUZ
31
TIME
TIMEKEEPING
THROUGH THE AGES
FROM PREHISTORIC HOLES
TO ATOMIC POWER
32
TI M E
Marc Steinmetz / VISUM / LUZ
CA P TUR I N G
Prototype optical atomic clock in a quantum optics laboratory at Physikalisch-Technische Bundesanstalt PTB in Braunschweig, Germany. Physicist Dr. Thomas Legero adjusting beams.
Facing page, top, an instrument used to measure time at night using the position of the stars. 17th century, London British Museum.
Bottom, Cronometer, technical drawing from: Otto Lueger, Lexikon der gesamten Technik (dictionary of technology), 1904.
33
TIME
TIME # 1 Captain Nemo and Professor Arronax are contemplating some measurement instruments, illustration by Alphonse de Neuville and Edouard Riou.
Jules Verne,Vingt mille Lieues Sous les Mers, Hetzel Edition, 1869-1870 # 2 Cycloidal pendulum with cheeks, design for a pendulum clock, woodcut.
Christiaan Huyghens Horologium Oscillatorium Paris 1673 / LUZ # 3 Cuckoo clock, Black Forest, Germany # 4 Precision sundial, Btgenbach, Belgium
# 5 Michael Buttereld, Brass Sundial, Paris, c. 1700 # 6 Jack Parry and Louis Essen, Caesium Atomic Clock, 1955. Photographed at the National
Physical Laboratory, Teddington, UK, in 1956. Science Photo Library / LUZ # 7 The Elephant Clock, Al-Jazari's Manuscript, 1315 # 8 Telling time at night
using a nocturnal. The hour is obtained by measuring the angular position of the imaginary line joining the pointers in the constellation of the Plough to
the Pole Star. Peter Apian Cosmographia, Antwerp, 1539 / LUZ # 9 Su Sung, Water Clock Tower, 1086 # 10 The Stone of the Sun, aztec calendar,
National Museum of Anthropology, Mexico City # 11 Universal Dial Plate (1853) showing the relative times of all nations before the adoption
of universal time # 12 Islamic astrolabe, 1350-1450. Science Photo Library / LUZ # 13 Dieter Binninger, Berlin-Time, 1975. It is a clock that shows
the time according to set theory, via four rows of luminous coloured boxes # 14 Clepsydra (water clock) indicating hours and chiming, Robert Fludd
Utriusque cosmi historia Oppenheim, 1617-19. Engraving / LUZ # 15 Bruno Munari, Ora X, 1945-1963, multiplo, Edizioni Danese
# 16 10,000 year clock, Danny Hillis, scale model. Long Now Foundation, San Francisco. Nicol Minerbi / LUZ
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TIME #3
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TIME #12
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TIME #14
TIME #15
TIME #16
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CA P TUR I N G
TI M E
TM
64
37
TIME
38
CA P TUR I N G
TI M E
From left: Alessandra Ambrosio, Helena Christensen, Karolina Kurkova, Alek Wek, Miranda Kerr and Isabeli Fontana.
Photo: Patrick Demarchelier. The Pirelli Calendar 50th Anniversary
From left: Miranda Kerr, Helena Christensen, Karolina Kurkova, Alessandra Ambrosio, Alek Wek and Isabeli Fontana.
Photo: Peter Lindbergh. The Pirelli Calendar 50th Anniversary
39
TIME