Professional Documents
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Marketing Research and Consumer Behavior (Ready)
Marketing Research and Consumer Behavior (Ready)
behavior
Marketing: marketing is a social process whereby people exchange goods and
services for money or for something of value to them.
1. R ESEARCH PLAN : gathering and analyzing market information which is
necessary to identify the needs of customers and take various decisions for
the successful marketing of the products and services. With the growth of
computers, a new trend has emerged in the collection of market
information.
2. MARKETING MANAGEMENT AND OBJECTIVES: marketing management means
management of marketing functions. In another words, marketing
management refers to planning, organizing, directing and control of the
activities which facilitate exchange of goods and services between
producers and consumers. Marketing objectives are:-
Survey questions
:-
RELATED QUESTIONS :Q1.What criteria do household use when selecting the department stores?
Ans.There is certain criteria like goodwill of the companies from
advertisement, discount prices and different existing offers.
Q2.How do household evaluate big-bazaar and competing stores in terms
of the choice criteria in defined question?
Ans.While comparing big-bazaar, consumers check the level on the bases
of brands. They
also check about the particular products on
other sources ,to knew what types of product available on different
sections of stores.
Q3.What is the market store of big-bazaar and its competitors for specific
product categories?
Ans.Big bazaar, which is into retail stores was founded in 2001 & its
headquarter is in Mumbai. The overall strategy of the store is t provide
quality goods & service at an affordable prices. Consumers look forward
to various schemes that are offered on a routine basis. Since it operates
on such a large, it has revenue of US $1.8billion.
Coming to specific product categories, clothes section occupy a
majority of its strength with people looking to buybrandedclothes
without having to shell out more cash, it account for 67% of its total
operations from of all the things. More so, confectionaries & everyday
used items like bread, magi, razors etc.
Furthermore, vegetables & groceries also is a major stuff that is
sold there, almost about 74% of its total business. Electronic items
are also a major hit amongst the men & hence it also account for
a 58% of the total items sold there.
Q4.What is the demographic and psychological profile of the customer
of big-bazaar? Does it differ from the profile of customer of competing
stores?
Ans.Most of the customers there are somewhat around the age of 2545 who are looking to buy stuff without spending much money.
They are also from middle class or upper class background who
QUESTIONNARIES:. How old is your target customer? (Check all that apply)
How old is your target customer? (Check all that apply) 17 or younger
18-20
21-29
30-39
40-49
50-59
60-64
65 or older
3. What is the highest level of school your target customer has completed or the
highest degree they have received? (Check all that apply)
What is the highest level of school your target customer has completed or the highest
degree they have received? (Check all that apply) Less than high school degree
High school degree or equivalent (e.g., GED)
Some college but no degree
Associate degree
Bachelor degree
Graduate degree
5. What is your target customer's yearly household income? (Check all that apply)
6. Is your target customer currently married, widowed, divorced, separated, or
never married? (Check all that apply)
Is your target customer currently married, widowed, divorced, separated, or never
married? (Check all that apply) Divorced
Separated
Widowed
Married
Never married
10. In what type of community does your target customer live? (Check all that
apply)
In what type of community does your target customer live? (Check all that apply) City or
urban community
Suburban community
Rural community
Other (please specify)
Moderately important
Slightly important
Not at all important
6. If you are not likely to use our new service, why not?
If you are not likely to use our new service, why not? Do not need a service like this
Do not want a service like this
Satisfied with competing services currently available
Cannot pay for a service like this
Not willing to pay for a service like this
Other (please specify)
What would make you more likely to use our new service?
8. If our new service were available today, how likely would you be to
use it instead of competing services currently available from other
companies?
If our new service were available today, how likely would you be to use it instead of
competing services currently available from other companies? Extremely likely
Quite likely
Moderately likely
Slightly likely
Not at all likely
9. If our new company were available today, how likely would you be to
recommend it to others?
If our new company were available today, how likely would you be to recommend it
to others? Extremely likely
Quite likely
Moderately likely
Slightly likely
Not at all likely
10. Overall, are you satisfied with your experience using our new
service, neither satisfied or dissatisfied with it, or dissatisfied with it?
Overall, are you satisfied with your experience using our new service, neither
satisfied or dissatisfied with it, or dissatisfied with it? Extremely satisfied
Moderately satisfied
Slightly satisfied
Neither satisfied nor dissatisfied
Slightly dissatisfied
Moderately dissatisfied
Extremely dissatisfied
18. If you are not likely to use our new service, why not?
If you are not likely to use our new service, why not? Do not need a service like this
Do not want a service like this
19. Overall, are you satisfied with your experience using our new
service, neither satisfied or dissatisfied with it, or dissatisfied with it?
Overall, are you satisfied with your experience using our new service, neither
satisfied or dissatisfied with it, or dissatisfied with it? Extremely satisfied
Moderately satisfied
Slightly satisfied
Neither satisfied nor dissatisfied
Slightly dissatisfied
Moderately dissatisfied
Extremely dissatisfied
20. If our new service were available today, how likely would you be to
use it instead of competing services currently available from other
companies?
If our new service were available today, how likely would you be to use it instead of
competing services currently available from other companies? Extremely likely
Quite likely
Moderately likely
Slightly likely
Not at all likely