Project Report

On

To study the relationship marketing scheme

running in Globus
Submitted to
Mrs. Mishika bhatnagar maam

Project supervisor
By
Bright group
(Rohit, Neelu,nisha,richa,richa gupta)
M.B.A 2nd sem
April 4th 2016

MORADABAD INSTITUTE OF TECHNOLOGY RAM

GANGA VIHAR PHASE 2ND MORADABAD U.P.

ACKNOWLEDGEMENT
It is our pleasure to acknowledge the assistance of a number of
people without whose help this project report could not be
completed.
I have been assisted by Mrs. Mishika maam (course co-ordinate,
MBA) who deserve special thanks for his valuable boost and cooperation by which I could see my efforts of making the project.
I express my profound sense of gratitude to my project guide Mrs.
Mishika bhatnagar for giving encouragement in taking up the
project.
I am also thankful to all my faculties for motivating and librarian
for making available to me the important books in the library and
the necessary guidance for this project.
At last but not least, I express my thanks to my parents, who
provided me support throughout this project. They have been a
perennial source of inspiring for me.
I am too small so thank GOD for anything & everything.

BRIGHT
GROUP
M.B.A 2nd SEM

CONTENT

Chapter No.
i.

Title
Acknowledgement

A.
B.
C.
D.
E.
F.
G.
H.
I.
J.
K.
L.
M.
Questionnaire

Introduction
Objective of the study
Scope of the study
Review of literature
Company profile
Research methodology
Use & importance of topic
Analyses of data and findings
Conclusion
Suggestion & recommendation
Limitation
Bibliography
Annexure:-

INTRODUCTION OF THE TOPIC

This project report is based on the survey which has been

done in Moradabad.
analysis

the

survey

Aim of this of this project is to

report

on

what

relationship

marketing schemes are running in Globus.

The data has been tabulated and known in the form of pie
chart, show into the interpreted and analyzed in further
conclusion of the study in his drawn.
Globus is a retail clothing store chain based in Mumbai,
India.
It is a part of rajan raheja group. Currently, it is run by
vinay gajanan nodkarni, who serves it as the managing
director and C.E.O.
Globus provide goods services & products to customers &
consistently improve their product for the better and to
ensure customer satisfaction.
Customer satisfaction should be the main motto of the
company because every company product their product
in focus to the customer. Globus is a retail clothing store

chain providing their product in India. It is expending their

store chain very widely.

OBJECTIVE OF THE STUDY

Learn more about the target audience.

Receive feedback regarding a recent event
product a services.
To study the impact of promotional strategies
on sale of Globus product.
To find out which companys marketing
strategies are good.

SCOPEOF THE STUDY