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Retail Merchandising - II
Retail Merchandising - II
MERCHANDISING
-II
PROJECT
SEMESTER-III
MERCHANDISERaincoat/umbrella
Submitted to:
Submitted by:
Mr.N.B.LAL SIR
MOHITA SALUJA
Roll
No.:21
DFMRM-05
SEASON PLAN FOR RAINCOAT
SPACE PLAN
Space Plan defines how much space one
product option will require for display & how
much worth that space is for that particular
merchandise.
FACTORS NEEDED TO BE CONSIDERED
RANGE PROFILE
Range Profile is also called the right
merchandising mix. It includes price
3.
Brand mix: It in involves the branded
products kept in a store. In case of
Umbrella & Raincoat, they are made of
very good quality, are generally kept
under the branded category & accordingly
pricing is done as the comfort, feel &
touch of the fabric or material is
considered.
4.
Range Width & Stock Depth: Range
should be wide enough to offer the
consumer real choice without causing
product duplication & confusion.
We have different varieties in
umbrellas & raincoats. We have Umbrellas
for kids, men & women. Similarly we have
raincoats made of different material as
well as different size to satisfy the need of
a customer.
4. July-August-September: As we know
these three month have the rainy season,
the sale of umbrella & raincoat starts.