Who’s New

Welcome to these new businesses

in Gawler
Yummy Blooms
20A Adelaide Rd Gawler
Tel: 0439 256 667
Imagine a flower so good you could
eat it. Yummy Blooms, specialising
in Chocolate Bouquets
Feast on Murray
111 Murray St Gawler
Tel: 8523 3354
Gawler’s newest fine dining
experience...book now!
Lesley’s Boutique
146 Murray Street Gawler
Tel: 8523 4161
Lesley’s is back!
Great selection of ladies classic and
Individual Small
Businesses
The Gawler Business Development Group (GBDG)
is the peak business representative organisation in
Gawler. All Gawler commercial property owners and Gawler Business
2 Business
business operators benefit from the organisation’s
range of projects and activities.
Development Group The Official Newsletter of the
Gawler Business Development Group
PO Box 402, Gawler, SA 5118
Vacancies are available in the following www.gawlergold.com.au Autumn 2010
areas to be represented: Ph: 8522 9264
Evanston
Willaston
Gawler East
In essence, the GBDG looks to develop initiatives
that focus on projects that are beyond the scope of
individual small business with the aim of improving
repeat loyal customers, increasing customer
numbers and generating improved profits.
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The GBDG’s value to it’s members is defined
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project is on schedule to meet the eight week construction time frame. www.gawle
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For a nt must be 18 PO Box siness Develo petition

Sigrid Murljacic - Chair on 0402 347 920

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Works are expected to be completed by the end of April 2010.

et, Gawlcipating busin and reside in 5118
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Mother’s Day Ca mpaign

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Your Board Gawler Business Mother’s Day Campaign- To help attract shoppers back to Gawler, who may
have been deterred by the road works &/or the Global Recession, the Gawler • The Kingsford Hotel • The Gawler Arms
Enterprise Centre Business Development Board is endeavouring to attract shoppers with a
Members www.nabec.com.au
Mother’s Day campaign. The campaign features; • The Southern Hotel
• The Bunyip • Starplex
• Entice Boutique
• Hi-Beam Car Wash
Contact Representing Phone 1. A two week television campaign featuring ‘Barbara’ for Mother’s Day.
Ph: 1300 123 232
Sigrid Murljacic - Chair Town Centre 0402 347 920 2. The competition starting date is Saturday 24th April. • Solomon’s Carpets • Claire’s Gifts, Willaston
Sue Adams - Deputy Chair Town Centre 0413 130 929 3. $10,000 of prizes to be won (10 prizes of x $1,000 of Gawler Gold Bullion
vouchers). Vouchers to be spent at any participating Gawler business.
• The Wheatsheaf Restaurant
Tony Harnett Town Centre 0421 760 465 4. Window posters delivered to businesses wishing to participate.
Margaret Betts Town Centre 8522 1233 10. The competition will be drawn at the Town Hall 10am Saturday 8th May.
5. 22,000 postcard entry forms will be sent to residents.
Sam Irrgang Evanston 8522 0622 6. 9,700 postcard entry forms inserted into The Bunyip & also 100 delivered to
The Gawler Business each Gawler businesses (paying commercial rates), if you so desire.
I would encourage all members of Gawler Business Development Group
John Giannitto Gawler South 8522 1065 (businesses paying commercial rates) to participate, ‘spruce up’ and adopt
Development Group would 7. Postcard entry forms available on the website www.gawlergold.com.au
the same hours of trade as your competitors so shoppers and visitors have a
Genevieve Hebart Other 8523 5588 8. Entry forms to be collected by all participating businesses (bringing shoppers
like to introduce their newest member to you).
positive experience in Gawler.

Tel: 8522 9264 Email: gbdg@gawler.sa.gov.au Genevieve Hebart 9. Competition closes by 5pm Friday 7th May. All businesses please have
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your entries to one of the following 10 locations by 5pm Friday 7th May.

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Meetings are held every 2nd Tuesday of the month,
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from the Wheatsheaf Restaurant

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7.30am at the Gawler Business Centre. You are welcome to attend.

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 Your Voice to Council Message from the Chair
Gawler Business Development Board recently prepared responses to Council’s draft Strategic Rating and Flags and The key objective of the GBDB is to provide marketing for Gawler businesses at Survey- Some 250 businesses were recently surveyed in Gawler by our
Banner Policies. Please find below extracts of the Board’s responses: a level that most individual businesses are unable to achieve, but as you can see marketing consultant Patrick Baker & Associates. This was a huge undertaking
from below the GBDB works for its members on many fronts. to, update our database, seek business feedback and determine what you want.
Results were very encouraging. See page 2.
It has been tough going for many businesses in Gawler, but the volunteer
members of the Gawler Business Development Board (GBDB) have been Incorporated Body- The GBDB and Town of Gawler have been reviewing
y Flags and Banner
ategic Rating Polic
working hard to benefit your business. the possibility of the GBDB becoming an Incorporated Body. See below for more
Draft Str wler town centre business
es Policy details.
pa riso ns wit h sim ilar Councils indicate that Ga Mt Ba rke r an d Mt Mother’s Day Campaign- To help attract shoppers back to Gawler, who
Previous com cils such as Baros sa, The Board recommends that the subject matter may have been deterred by the road works &/or the Global Recession, the Members Meeting- Will be held Wednesday 19 May. 6pm to 7pm at the
higher rates than Coun
already pay significantly er: displayed should be for the purpose of promoting Gawler Business Development Board is endeavouring to attract shoppers with a Gawler Arms Hotel. All members (paying commercial rates) are invited to attend.
Councillors consid Gawler residents and is
a
Gambier. We ask that parking is a benefit to all our town in keeping with the generally accepted Mother’s Day campaign. See front page.
ion of ad eq ua te car y as are foo tpa ths and
a. The provis for ou r com mu nity , in the same wa promotional strategy e.g. culture, heritage, Christmas- It is still a fair way off, but the GBDB also has a Christmas
e iss ue
fundamental infrastructur community events, opportunities for tourists Representing You- In the past several months the GBDB has been pro- promotion in the planning.
es
it follows that business
roa ds.
ide a tha t pa rkin g sup ports businesses and so and support for Gawler Gold advertising and active in representing businesses interests in regards to the ‘Flags & Banners
b. We reject the promotions. This should ensure that the flags Policy’ and the ‘Car Parking Levy’. We have lobbied Council on behalf of the Thanks for your support and good luck!
rden of costs. nt to the
alone should bear the bu Levy hence our agreeme and banners will be used to promote our town or
ess ha s acc ep ted the need for a Car Parking top of the ge ne ral rates paid
400+ commercial Gawler businesses, in what has been considered by the GBDB Sigrid Murljacic
Bu sin res ents close to 70 % on important community events. to be in the best interests for Gawler businesses. See page 2 for more details. Chair, Gawler Business Development Board
01 . Th e Le vy rep $1 00 0 in general
arrangement in 20 means if a town centre
business pays We recommend that the flags and banners are
tre bu sin ess es. Th is ad diti on to rat es. So the
by town cen
xim ate ly $7 00 for the Car Park Levy in not used as bill-boards to advertise specific
pro
rates, they also pay ap s significant. businesses. We envisage an exception being
es has been and remain loan. The
commitment of business ing the current $4 million
s ne ver inte nd ed to cover the cost of servic Ca r Pa rk Co ntribution made when a business has purchased the naming
The Levy wa
com bin atio n of the Ca r Park Levy and the loan rights of an event e.g. “Santos Tour Down Under”.
a ering the cost of the
loan was to be repaid by t bu sin ess people are not cov We believe the flags and banners should be used
the no tion tha con sul t wit h the
Fund. We object to ask that Council
no t car ryin g the ir weight. That said, we to support the community as a whole rather than
and therefore are
GBDB to develop a Ca
r Park Levy arrangeme
y mo re tha n
nt that will ensure that:
an annual 3 % increase in
their Car Park
to advertise a specific business.
Finally, we recommend that Council develops a
Incorporated Body Members Meeting
do no t pa
a. Existing businesses plan each year to include the use of the limited Due to the demanding compliance requirements of Local Government and associated expenses the A members meeting will be held on
to new
Levy. rging the Car Park Levy Town of Gawler and the Gawler Business Development Board are reviewing a change of structure Wednesday 19 May. 6pm to 7pm at the
ab le to be ne fit in an incremental way by cha number of positions for flags and banners. This
Gawler Arms Hotel to discuss:
b. Council is would determine factors such as;
town. for the GBDG from a Section 42 of Council to an Incorporated Body. The change is quite a simple,
business entrants to the velopment Board
r hu nd red bu sin ess es the Gawler Business De i. A timetable of events to be promoted inexpensive process and if decided upon gives the GBDB more scope for marketing and flexibility. If the 1. Mother’s Day campaign
On behalf of the fou matter. ii. The total length of time banners are to be
for consideration in this re-structure occurs the operation is envisaged as being much the same as its current form, with funding 2. 2010/2011 Marketing Strategy
represents, we thank you displayed prior to and after an event
coming from Council (via the Business Levy), a member of Council on the GBDB, less Local Government presented by marketing
Yours sincerely, Development Board iii. An allocation/s for the Gawler Business consultant, Patrick Baker.
person Gawler Business compliance issues, less cost and more available funds and resources for marketing Gawler businesses.
Sigrid Murljacic Chair Development Group
2010 Other successful local Incorporated Bodies are the Gawler Show Society and Gawler Central Football 3. Survey results
original letter - March
* An extract from the * An extract from the original letter - March 2010
Club. If you have any comments please contact any one of the GBDB members (contact details are 4. Incorporation
on the back page).

The Gawler Business Development Board is committed to supporting • A comparison between the 2009
local businesses. A great deal of work, research and effort has gone into and 2008 Christmas period clearly
establishing a three year marketing plan for Gawler businesses starting in showed an improvement on the
2009. sales results for local businesses.
After the marketing investment in the 2009 Christmas promotion, and in Almost a quarter (22%) rated this
order to listen to businesses feedback, the GBDB commissioned a survey above average or excellent with a
of Gawler business owners and operators to gain their views on the recent further 34% rating this as average
promotion and also other issues facing the Gawler business community.
These measurements show
The findings show an overall positive impact of the promotion for local
businesses and in the community in general! Some key findings include…
positive trends during this difficult
time for businesses in general.
Strategic Marketing Plan 2010/11 2010/11 promotions activity to two promotions including one main, high-impact
promotion to be implemented over the Christmas period, followed by a smaller
The Gawler Business Development Group’s 2010/11 Strategic Marketing Plan
• 74% were familiar with the GBDB By effectively using marketing will capitalise on existing marketing and promotional materials developed in “top-up” reminder promotion for Mother’s Day.
• 84% were aware of the 2009 Christmas Promotion activities and strategies, the previous financial period, combined with a three year strategic approach to Implementation of the 2010/11 promotions program will be executed via print
• 44% rated the impact of the promotion on the Gawler the Gawler Business marketing Gawler businesses via the execution of two key promotions: advertising, online promotions and traditional media releases, bolstered by a
business community as above average or excellent Development Board • Christmas Christmas “Gawler Gold Bullion” consumer promotion, television advertising and
• In terms of the impact in their own individual businesses, 24% is committed to • Mother’s Day direct mail activity within targeted postcodes.
are extremely satisfied rating it above average or excellent continue supporting The GBDG’s existing target market definition and brand positioning strategy,
Gawler businesses in the developed in 2009, will remain unchanged for the forthcoming period. The most Please continue to check back to the GBDG website –
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years to come. important change to the strategic marketing plan is the decision to rationalise www.GawlerGold.com.au for frequent updates.

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