Professional Documents
Culture Documents
Problem 1: Hanging Out Your Shingle
Problem 1: Hanging Out Your Shingle
Westley
Introduction
Sources of Regulation
1. ABA Model Rules
a. Adopted in most states.
b. Preamble
i. Lawyers are officers of the court.
ii. Lawyers should do pro bono work.
iii. MR 6.2 requires the acceptance of court appointments.
iv. Duty of confidentiality begins when a potential client approaches an attorney
for legal advice and discusses the possibility of taking the case. Attorney-client
relationship begins after the case has been accepted. The relationship continues
until one informs the other of its termination. When ambiguous as to
formation/termination, the client’s reasonable understanding determines the
issue.
1. Prospective/current/former client status determines the level of
obligation with respect to COIs.
2. Attorney-client confidentiality privilege exists to protect client’s
interests. Lawyer cannot invoke for his own protection.
2. ABA Model Code
a. Disciplinary Rules are binding
b. Ethical Considerations are aspirational
3. American Law Institute (ALI)’s Restaement Third of the Law Governing Lawyers
Actual Regulation
1. Licensed to practice by the highest state court (self-regulated).
2. Lawyers police themselves: state will adopt rules voluntarily and impose them on anyone who
wants to practice in that jurisdiction.
3. Federal court requires a separate license, and prior license by a state court.
4. Attorney malpractice (negligence)
a. Model Rules and Code are not intended to impose civil (tort) monetary liability.
However, the rules may be considered in determining the standard of care.
b. A deviation from the controlling standard of care, which requires the lawyer to exercise
ordinary skill, care, and diligence exercised by lawyers in similar circumstances.
c. Not community standards, but national norms.
d. P must prove a non-negligent lawyer would have obtained a better result.
MR 1.5: Fees
- Fees must not be unreasonable
- Factors: (Limitations, Opp cost, Customary fee, Amt at stake, Time/labor/skill, Experience,
Relationship, Nature of fee-contingent or not) LOCATE RN
1. time required
2. difficulty of the case
3. likelihood that acceptance of this representation will preclude lawyer from accepting other
employment
4. customary fee for this kind of work
5. time limitations for the case
6. type of lawyer-client relationship
7. **lawyer’s experience
8. lawyer’s reputation
9. lawyer’s skill
10. whether or not fee was contingent
- In Re Forham: inexperienced DUI lawyer can’t charge 3-4 times the usual rate in that locale
- Raymark- D law firm allowed to keep $1,000,000 retainer after being fired 10 weeks into the
representation.
- Fee agreement should contain:
1. Amount
2. Manner fee will be paid
3. Scope of representation
- New clients: lawyer must explain the fee and how it’s calculated, preferably in writing, when
representation begins. Lawyer must promptly communicate any fee changes.
- Contingent fees
- MUST be in writing, include method of fee calculation (including % accrued to atty upon
settlement, trial, or appeal) and court/other costs to be borne by client.
CPR: contingency fee agreements don’t have to be in writing
- PROHIBITED in criminal and domestic relations cases.
CPR: RARELY permitted in domestic relations cases.
- Court costs can be contingent on the outcome, and can be free for indigent
CPR: court costs must be paid by client.
- Only reasonable when there are potential risks to the lawyer in taking the case.
In Brobeck, there was no way Lasky could get $0, so huge contingency fee he ended
up getting was unreasonable both b/c lack of risk and b/c amount was
unreasonable/excessive.
- Different-firm attorneys may divide fee only if:
1. It’s divided in proportion to the work they do OR if they assume joint responsibility for the
case;
2. client agrees to division in writing; and
3. total fee is reasonable
CPR: allows fee splits based only on proportionate (actual) work, so can’t take a fee
if do no work but accept joint responsibility, and does not require in writing.
1. Client should be told, and must approve, of the relative %s
2. Accepting joint responsibility makes the lawyers ethically and financially
responsible for the representation as if partners.
- It is per se unreasonable to be paid for simply referring a client to another lawyer, unless the
first lawyer accepts joint responsibility.
- Rules: fee must not be unreasonable, Code: fee must not be clearly excessive.
- Property as payment
- Lawyers may receive both real property and stock shares instead of money
- It’s subject to more scrutiny if there’s a later dispute as to payment.
- If disputed, lawyer should attempt to resolve it through arbitration
- But lawyer is not prohibited from suing client to collect the fee.
- Transfers of property trigger requirements in MR 1.8
- Payment from 3rd parties (See also Insurance Triangle)
1. Permitted, but they must remain loyal to interests of the client, not 3rd party.
2. Lawyer must still preserve client’s confidentiality pursuant to MR 1.6 and MR 5.5(c) and
take direction regarding the scope and purposes of the representation solely from the client
pursuant to MR 1.2.
- Where there’s a vague scope of representation, and something bad happens later, it’s the lawyer’s
problem for not specifying what her services would cover.
- Structured settlements v. immediate payment – lawyer cannot enforce an agreement that says lawyer
gets his money immediately if client wins a structured settlement b/c it’s not in the best interests of
the client.
- Ethical Consideration 7-8: a lawyer should initiate the decision-making process of what actions are in
the client’s best interests if the client does not take it upon herself to do so.
- If you counsel your client to do the moral thing, and your client doesn’t listen, then the lawyer’s duty
is non-disclosure.
- If client presents lawyer with an instrumentality of a crime, lawyer should explain his turnover
duties should the instrumentality be left with him. If left, lawyer should comply with turnover duty in
a clever manner that doesn’t inform the authorities of the existence of the physical evidence.
- If client informs lawyer of the location of a fruit of their crime, lawyer has no turnover duty b/c he
doesn’t have possession.
- If someone bursts into lawyer’s office and makes a confession, but lawyer never agrees to represent
him, then there is a lawyer-client relationship only for the purpose of confidentiality and nothing
more.
MR 1.6: Confidentiality
- Lawyers shall keep all information relating to a client’s representation confidential unless a client
consents to its disclosure.
- A lawyer may (i.e. permissive) reveal confidential client information:
1. to prevent reasonably certain death or substantial bodily injury;
1983 version just says “imminent death”
2. to prevent the client from committing a crime or fraud that is reasonably certain to result in
substantial injury to the financial or property interests of another IF the lawyer’s services
furthered such act;
3. to prevent, mitigate, or rectify substantial financial harm that is reasonably certain to result
from the client committing a crime or fraud IF the lawyer’s services furthered such act;
4. to obtain ethical advice;
5. if ordered to by a court; or
6. to defend himself.
- In #s 2 and 3, knowing about the future crime or fraud is not sufficient to invoke the exception, the
attorney’s services must have been utilized in furtherance thereof.
- Policy is to promote trust b/t lawyer and client
o Client will usually follow lawyer’s advice when they know lawyer will not reveal
confidences
- This rule does not require attorneys to reveal confidential client information even when clients
forewarn them of the intent to do a violent crime
o BUT this rule is in variance with the weight of authority and ABA opinions
o This rule is the minority national opinion
- A lawyer may disclose some confidential information when discussing the case with firm members or
when engaging in authorized negotiations.
- Government lawyers: MR 1.6 applies equally to them, even when they disagree with the official
government policy.
- Comparisons
o ethical duty of confidentiality – VERY BROAD, attaches to any information relating to the
representation, no matter its source (client or any other source)
o attorney-client privilege/word product doctrine – apply on when the attorney is called to
be a witness or produce evidence in a case.
- Prospective or ongoing crimes using his services: lawyer must withdraw, and may disaffirm any
opinion or document he produced based on fraudulent information.
- To obtain his fee: MR 1.6 doesn’t prevent lawyer from disclosing confidences.
- Attorneys must first invoke the attorney-client privilege in court, but they must obey the court should
it order production of confidential information.
- Cmt. 4: it’s permissible to use a hypothetical to discuss issues related to a representation, but there
has to be no reasonable likelihood that the listener will be able to ascertain the identity of the client or
the situation involved. (Problem 5)
People v. Belge
Keeping client’s confessions confidential vs. not hiding physical evidence
• Two attys for a man on trial for murder did not disclose that they had seen extra bodies b/c atty-client
confidentiality
• Court said attys did not need to reveal existence of bodies—were covered by atty-client
privilege
• Rationale:
o Relationship b/w atty and client is like that b/w priest and penitent b/c it is premised on full
disclosure of all facts, even those re: prior crimes – to ensure this disclosure, must have
confidentiality
o The client that withholds information may not be accorded his full legal rights and the atty
who does not have full information may assert meritless or frivolous claims or defenses in
violation of ethics rules
o A strict rule of confidentiality best serves the client’s interests and the interests of the
public and judicial system
Spaulding v. Zimmerman
Defense attorneys did not inform Spaulding or his lawyer about a potentially deadly aneurism that
Zimmerman’s attorney’s hired doctor identified. Spaulding’s attorney also did not request the results of
the examination. The doctor did not inform Spaulding of the aneurism either. Now, although just an
examining and not a treating physician, Zimmerman’s doctor would have to inform Spaulding of the
finding. Zimmerman’s defense lawyers had an obligation to at least inform their client (insurer or
insured?) who may have been perfectly OK with Spaulding finding out the diagnosis. It would be a
completely different case if the Zimmermans had been told and said not to tell Spaulding.
What should a lawyer do when the lawyer’s own client refuses to inform a third party about a potentially
deadly situation?
- MR 1.16(b)(4) states that a lawyer may withdraw from representing a client if the client insists upon
taking action that the lawyer considers repugnant or with which the lawyer has a fundamental
disagreement.
HIV Hypothetical
Client has HIV, has a significant other represented by a fellow colleague at the firm. Telling the
colleague would not violate MR 1.6 b/c they’re working for the same team. Telling the girlfriend would
violate MR 1.6 b/c you can only disclose information relating to the representation of a client (a) to
prevent reasonably certain death or substantial bodily harm (also (b) and (c)). Death from AIDS is not
reasonably certain anymore. Therefore, even under the permissive standard of MR 1.6(b), the lawyer
would not be justified in disclosing to the girlfriend. The lawyer could not HINT to the girlfriend about
getting an HIV test either, b/c Cmt. 4 to MR 1.6 says “this prohibition also applies to disclosures by a
lawyer that do not in themselves reveal protected information but could reasonably lead to the discovery
of such information by a third person. That would be a breach of client confidentiality, and is unethical.
Where there is a quickie consultation, using hypothetical or anonymous facts, Lawyer B has no
relationship with Client 1, Client 1 is not a client even for confidentiality b/c no express or implied
agreement, and Lawyer B can use any of that information against Client 1.
- Prob. just addresses the quickie consult, not a longer legal relationship
- Lawyer B should do a conflict check before giving the consultation to Lawyer A, b/c if Lawyer B is
not representing Client 1 but rather Client 2, and Client 2 is in an adversarial relationship with Client
1, but Lawyer A doesn’t know that Lawyer B is representing Client 2, then Lawyer B is giving biased
advice.
Attorney-Attorney Consult
- Consulting attorney may not reveal confidential information to the consulted attorney under MR
1.6(a) without first getting the client’s informed consent. Without it, the consulting attorney only has
limited implied authority to disclose client information under ABA 98-411. Issue is often whether the
disclosure is impliedly authorized or not. The client controls the objectives of the representation
under MR 1.2, and the lawyer controls everything else. If lawyer is acting prudently, she would not
reveal without asking the client first.
- A prudent consulting attorney gets an advance promise of confidentiality.
MR 4.4(b) doesn’t prevent a lawyer from reading metadata inadvertently saved in a document by
opposing counsel, and the lawyer should read it, but cautiously.
Applicable Law
1. Email – majority of jurisdictions consider email secure enough to send confidential info. about a
client.
a. Test: 4th Amendment’s “Reasonable expectation of privacy.”
b. Interception and monitoring is supposedly illegal, though prob. impacted by the Patriot Act.
c. Lawyers should exercise prudence, especially in emails sent from unsecured locations.
d. Westley: you might open yourself up to liability if you communicate over an unsecured
connection.
2. Phones – both 4th Amendment and Acts of Congress protect land lines/cordless telephones.
a. Cordless telephones are less secure. If you don’t expect privacy, you don’t have any.
- Westley: if you’re talking about something that’s confidential or privileged, you
should consider taking additional measures.
b. Cell phones are not as secure as land lines either, but devices that intercept cell phone
conversations have been illegal to sell in the U.S. for years.
Cuyler v. Sullivan
Need ACTUAL conflict in criminal cases to not have multiple representation
Facts: Sullivan indicted w/ two others for two first-degree murders – all perps were represented by same
attys who looked out for the two other clients at Sullivan’s detriment
Issue: Must a state trial judge inquire into the propriety of multiple representation absent an objection
from one of the parties involved? Is the mere possibility of a conflict of interest enough to warrant the
conclusion that the Δ was deprived of right to counsel?
Rationale:
• State trial courts must investigate timely objections to multiple representation but Sixth
Amendment does not require state courts to initiate inquiries into the propriety of multiple
representation in each case
o Multiple representation does not violate Sixth Amendment unless is a conflict of
interest
• The possibility of a conflict is insufficient to impugn a criminal conviction to violate the
Sixth Amendment an ACTUAL conflict must have adversely affected the atty’s
performance
**In response to this ruling, Federal Rule of Criminal Procedure 44(c) was adopted—court shall
promptly inquire w/ respect to such joint representation and shall personally advice each Δ of his right to
the effective assistance of counsel, including separate representation**
1983 MR 1.7, Cmt. 5: When a disinterested lawyer would conclude that the client should not agree to the
representation under the circumstances, the lawyer involved cannot properly ask for such agreement or
provide representation on the basis of the client’s conflict.
2002 MR 1.7, Cmt. 8: Conflict of interest exists if a lawyer’s course of action on behalf of the client will
be materially limited b/c of the lawyer’s other responsibilities or interests.
DR 5-105: a lawyer may represent multiple clients if he can adequately represent them all, and they all
consent after he informs them of the possible effects of the multiple representation. When a lawyer is
disqualified, all his partners and associates at his firm are disqualified too by imputation.
Before engaging in joint or multiple representation, lawyer should resolve following 4 questions:
1. What should be done about confidential communications?
2. How much should lawyer advise both clients about the law and what lawyer thinks is the best and
fairest thing to do?
3. When should the lawyer withdraw if things don’t go well?
4. When is it not possible to ask clients to waive conflicts of interest?
a. Can never waive competent and diligent representation.
b. 1.7(b) deals with prohibited representation
c. 1.7(b)(2): in some states, one lawyer can’t represent multiple capital murder clients
d. Cmt. 19: e.g. disclosing to an existing client a potential future client that wants to sue a
mutual sexual harasser, to get informed consent you would have to violate confidentiality
e. Cmt. 25: unnamed members of the class are not ordinarily considered clients of the
lawyer, and therefore the lawyer doesn’t need their consent.
Prospective Waivers
They are valid, but if circumstances change they may not be appropriate.
1983 MR 1.7
Cmt. 8: The nature of the litigation in which a lawyer acts as advocate against his own client is indicative
of whether it is ethical or not. E.g. fraud v. declaratory judgment on statutory interpretation.
Cmt. 14: Lawyer represents corporation and sits on its board of directors. If there is material risk that the
dual role will compromise the lawyer’s independence of professional judgment, the lawyer should not
serve as a director.
Considerations:
1. frequency with which lawyer is called on to advise the corporation in matters involving
actions of the directors;
2. the potential intensity of the conflict;
3. the effect of the lawyer’s resignation from the board; and
4. the possibility of the corporation’s obtaining legal advice from another lawyer in such
situations.
2002 MR 1.7
Cmt. 34: A lawyer for an organization is not barred from accepting representation adverse to an affiliate
(parent or subsidiary) in an unrelated matter, unless the circumstances are such that the affiliate should
also be considered a client of the lawyer, there is an understanding to the converse, or by accepting the
new client the lawyer will materially limit his ability to represent both.
- ABA Ethics opinion 95-390 concludes that lawyers are not necessarily barred from
undertaking representation adverse to corporate affiliates of their current clients.
- But if the other representation would materially limit your first representation, then it is
barred by MR 1.7
Cmt. 35: Lawyer should advise the other members of the board that in some circumstances matters
discussed at board meetings while the lawyer is present in the capacity of director might not be protected
by attorney-client privilege.
Sarbanes-Oxley Act
Essentially the same as MR 1.13. Establishes reporting obligations when lawyer believes someone in the
organization is engaged in action that is likely to result in substantial injury to the organization.
Yablonski and ABA Formal Opinion 91-361: Same if it’s a corporation, union, or partnership.
Partnership
If lawyer represents a partnership, she should put in the partnership agreement procedures for when/if she
discovers wrongdoing by one of the partners.
MR 1.7 v. MR 1.9
- MR 1.7 is concurrent conflicts of interest.
Usually when judges determine that there’s a concurrent conflict of interest involving
lawyers of one law firm, the firm is disqualified, regardless of the relationship b/t the two
matters that the lawyers are involved in.
- MR 1.9 is conflicts of interest involving former clients.
If the conflict of interest involves a former client, you apply the substantially-related
matter test to determine how related the matters are. If the matters involving a former
client are unrelated, no problem.
How should the lawyer’s former involvement be imputed to the lawyer’s new law firm?
1. 2 approaches
a. 2nd Circuit approach: 276, there’s a difference b/t lawyers who become heavily involved
in the facts of a case and lawyers who do not for purposes of establishing
“representation” in terms of former client COI. There must be an actual receipt of
confidential information.
b. 7th Circuit approach: 277, there was a substantial relationship if confidential information
might have been given to the attorney in relation to the subsequent matter.
Teradyne Inc. v. HP: Teradyne sued HP for patent infringement. One firm representing Teradyne also
represented HP’s wholly owned subsidiary in related IP matters.
o The court found there was an “IDENTITY OF INTERESTS” b/w HP and sub and
that firm had conflict of interest by simultaneous representation firm was DQ’d
Morrison Knudsen Corp. v. Hancock, Rothert & Bunshoft (Cal. App. 1999)
A parent and subsidiary are considered one entity in a COI analysis if they have a unity of interest.
Also, an attorney’s receipt of confidential information from a non-client may lead to the attorney’s
disqualification.
Shared Space – If lawyers hold themselves out as a firm, then they will be treated as one lawyer for COI
analysis.
Non-Lawyer Migration – Support staff in a law firm have the same duties of confidentiality, and when
they migrate.
COI Flow Chart
1. General rule of law firm imputation (MR 1.10).
a. One lawyer for purposes of COI.
2. Whether the matters involve current clients or one party that is a former client.
3. If former client, whether there is a substantial relationship between the former representation and
the current representation of the ongoing client against the former client.
4. If there is a former client and a substantial relationship, whether the disqualification of the law
firm should be mandated by the involvement of that firm’s new lawyers’ former firm or whether
it should require involvement of the new lawyers themselves; and
5. Whether there is a legitimate way of screening the new lawyers.
Remember MR 1.2: The objectives of the representation are decided by the client.
- Cmt. 1: Paragraph (a) confers upon the client the ultimate authority to determine the purposes to be
served by legal representation, within the limits imposed by law and the lawyer’s professional
obligations.
Readings
- Tendentious, narrow, and literal positions with regard to discovery are, in my opinion, both typical
and expected.
Negotiation involves lying, posturing, and bluffing. They’re largely dominated by personal standards,
rather than ethical rules. Candor is not to be expected in the discovery process, despite the threat of
sanctions. In negotiations, even more room for lying and deception, and all we have in the Model Rules
is MR 4.1. A lawyer shall not knowingly make a false statement of material fact or law to a third person;
or fail to disclose a material fact when disclosure is necessary to avoid assisting a criminal or fraudulent
act by a client, unless disclosure is prohibited by MR 1.6. Don’t get a free bite at the apple with
omissions in the comments.
Answering a question with a question → MR 4.1 says “a misrepresentation can occur if the lawyer
incorporates or affirms a statement of another person that the lawyer knows is false.”
o A misleading response = misrepresentation under the Model Rules
Pretending to get angry rather than answer a question → ethical, nothing in the rules says you can’t do
that. MR 4.1 narrowly defines when you can lie by saying that certain things are not statements of fact
(Cmt. 2).
Pretending to conspire with the opposing attorney to agree on a settlement that they’d sell to their clients.
→ It’s ethical under MR 4.1, Cmt. 2.
People v. Jones
Prosecutor has no duty to make affirmative disclosures of non-evidentiary fact, e.g. that the complaining
W is dead. Brady requirement to hand over exculpatory evidence doesn’t apply to non-evidentiary facts.
- Under ABA standards, “a prosecutor should not knowingly make false statements or
representations as to fact or law in the course of plea discussions with defense counsel or the
accused.
- Prosecutors must disclose marterial evidence favorable to criminal Defendant (exculpatory).
Brady
Virzi v. Grand Trunk Warehouse & Cold Storage Co. (E.D. Mich. 1983)
Court set aside a settlement consummated after the undisclosed death of the P, because P’s attorney did
not inform defense counsel of the death. ABA Formal Opinion 95-397 agreed.
Problem 24: What You Say, How You Say It, Whether You
Should Say It at All
MR: 1.2(d) especially Comment, paragraph 9, 1.4, 2.1.
MC: DRs 4-101(c), 7-102(A)(6) and (7); ECs 7-3, 7-5, 7-6, 7-8.
Liptak
If client asks how much pain they can inflict upon a torture victim, the lawyer could:
1. Explore every legal avenue available for his client, including all possible defenses should
criminal charges be filed.
2. Give legal guidance but add advice on the wisdom and morality of what the client is considering.
3. Tell the client to take a walk.
Hutner v. OPM
• Singer Hutner had no idea anything was going on until one of O.P.M.’s founders told the atty,
knowing his accountant had discovered the fraud and was threatening to tell all
o Founder kept the story vague b/c Hutner told him couldn’t promise to keep the details
confidential b/c O.P.M. itself was the client [MR 1.13]
• The accountant hired his own atty and when that atty met w/ O.P.M., Hutner turned a
willfully blind eye and did not want to know anything [If knew, would trigger MR 1.2]
• Singer Hutner KEPT working for O.P.M.
o KNOW client is using services to commit fraud
DEFINITELY w/draw as per MR 1.16
Might have to do more – may be necessary to disaffirm any opinion,
document, affirmation or the like, in order to avoid material
misrepresentation under MR 4.1
o As soon as you KNOW, you’re fucked
• Singer Hutner had a staggered w/drawl – need to take reasonable measures to protect client’s
interest
o O.P.M. found new attys to represent them – Singer Hutner could do nothing toward new
representation w/o violating O.P.M.’s confidentiality
- Client consent concerning billing amounts and how to bill is very important, and can avoid a lot of
problems (e.g. disagreements b/t client and firm)
- Big Firm associates face large billable hour quotas
- ABA Rules still do not require written fee contract for hourly billing.
o Only need written fee K when contingent fee
o Written K for hourly free is recommended, but not required
- Now we have legal bill auditors, which are sometimes used by institutional clients to monitor possible
fraud
- Most of the overbilling happens at the largest, most prestigious firms, b/c they have the big clients
- MR 5.2(a): an associate can get in trouble for what a partner told them to do
o But he’s not in trouble if he acts in accordance with a supervisory lawyer’s reasonable
resolution of an arguable question of professional duty.
- MR 5.1:
- Himmel reporting – proposition that the rule requiring lawyers to report certain misconduct of other
lawyers means what it says, and that a lawyer's failure to do so is its own rules violation, subject to
discipline.
- Problematic billing practices
o Charges to more than 1 client for the same work/hours
o Charges for in-house services that weren’t conducted for the billed client
- MR 1.5(e): Division of Fees among lawyers who are not in the same firm can only be made if:1) the
division is in proportion to services of each lawyer or there is joint responsibility, 2) the client
consents in writing including the amount of the fee per lawyer, AND 3) the total fee is reasonable.
- MR 1.18- Duties to Prospective Clients.
o Lawyer owes duty of confidentiality to anything discussed in the consultation, even if no
relationship is formed
o When a lawyer receives DQing info representation is permissible if:
Both affected client and prospective client give consent in writing or
The lawyer who received the info took reasonable measures to avoid exposure to
more DQing info than necessary to determine whether to represent prospective client
and
• The DQed lawyer is screened from participation in the matter and
• Written notice is given to prospective client
- MR 7.1: Communications concerning Lawyer’s services
o A lawyer shall not make a false or misleading communication about the lawyer or his
services.
False or misleading is a material misrepresentation of fact or law, or omits fact
necessary to make statement not materially misleading.
- MR 7.2: Advertising
o A lawyer can advertise through written, recorded, or electronic communication provided that
7.1 (re: misleading info) and 7.3 (re: direct contact with prospective client) are not violated.
o A lawyer shall not give anything of value to a person for recommending the services, except
for cost of advertisement, usual charge for a referral service, and quid-pro-quo referrals which
are non-exclusive and where the client knows of the agreement
- MR 7.3 Direct Contact with Prospective Clients prohibited
o A lawyer shall not in person, by telephone, or real time messaging solicit clients when the
motive for doing so is the lawyer’s pecuniary gain, UNLESS: the person contacted is a
lawyer, or has a familial, close personal, or prior professional relationship with the lawyer.
o A lawyer shall not solicit professional employment by any of the above mentioned methods
even when not otherwise prohibited above, if: the prospective client has made known to
lawyer a desire not to be solicited by him, or the solicitation involves coercion, duress or
harassment.
Ads must include words like “advertising mail”
- MR 7.4: Communication of Fields of Practice and Sepcialization
o A lawyer may communicate that he practices or does not practice in a particular field of law.
(specifically listed: Patent Attorney and Admiralty Attorney). But a lawyer shall not state or
impy certification as a specialist in a field of law unless: certified by org approved by state
authority or ABA, and the name of the org is clearly identified in the communication
- Note: 7.5 Firm names and letterheads cannot imply connection with government agency, public or
charitable org.
o CPR: Code does not allow an atty to use a trade name to describe its law practice.
o Can under the MR as long as it is not misleading.
- MC DR 2-101: A lawyer shall not use public communication including false or misleading,
deceptive, self-laudatory, or unfair statement or claim
- Can use: name of firm, lawyer, field of law, date, birthplace, schools attended, bars, languages, range
of fees, hourly rates, fixed rate for specific services (if so must render them)
- Disclaimers: must use non-confidentiality disclaimer to prevent claim of atty-client privilege to the
contents of an email
- Lawyers used to not advertise – would use reputation to solicit business in boardroom, luncheons, and
at the country club
- Bates v. State Bar of Arizona – SCOTUS (1977) Atty advertising is now okay!
o Prohibiting attys from advertising PRICES of routine legal services would be a violation
of the First Amendment
o Advertising, however can be limited – should not be false, deceptive, or misleading; in-
person solicitation should be entirely restricted; and time place and manner provisions are
always appropriate
- An atty can advertise on the internet as long as the atty is licensed to practice in the state where the ad
is initially placed and specifies the jdx where the atty is admitted to practice
- Ohralik v. Ohio State Bar Association (1978): No in-person solicitation b/c clients are more
vulnerable to influence, advice is more intrusive when it’s in-person, not visible to public
scrutiny, and represents unequal bargaining power
- In re Primus (1978): Atty sent a letter to someone on behalf of the ACLU who had previously had a
consultation w/ her – protected speech b/c offer of free assistance, previously discussed possibility of
legal redress w/ woman, and by letter (not in-person)
- In re RMJ (1982): Truthful advertising related to lawful activities has First Amendment
protection—can list areas of practice. Restrictions should be no broader than reasonably necessary
to prevent deception.
- Zauderer v. Office of Disciplinary Counsel (1985): Court upheld targeted ad in newspaper to seek
women who used Dalkon Shield – b/c statements were not false or deceptive, state had to
establish that prohibiting the use of the statements to solicit or obtain legal business directly
advances a substantial gvt interest – just b/c some members of the public would find the ads
embarrassing did not justify suppression.
- Shapero v. Kentucky Bar Ass’n (1988): Shapero wanted to send letter directly to potential clients
who have had a foreclosure suit filed against the. Court upheld direct mail b/c could just throw
the letter away. Question to ask in direct action cases is if the mode of communication poses a
serious danger that attys will exploit the susceptibility of a potential client’s legal troubles.
- Peel: Letterhead that atty was certified by Nat’l board of Trial Advocacy was OK
- The Florida Bar v. Went For It (1995):
o FL Bar had rule prohibiting personal injury attys form sending targeted direct-mail
solicitations to victims and relatives for 30 days following an accident or disaster – SCOTUS
upheld the rule
o Lawyer advertising is commercial speech and as such has First Amendment protection
that is afforded “intermediate” scrutiny – can be regulated if the gvt satisfies a three-
prong test:
(1) Gvt must assert a substantial interest in support of the regulation
(2) Gvt must demonstrate that the restriction directly & materially advances that
interest
(3) Regulation must be “narrowly drawn”
o Problem w/ this decision is that the insurance company can contact those involved clients
involved and evidence may be lost during this time period!