EXECUTIVE SUMMARY

Accomplished Visual Merchandising Leader, known for collaborating across multi-layered

organizations, including Fortune 500s, privately held and young start-up companies in apparel, beauty,
housewares and more. Experienced in both the mass and luxury markets, bringing an in depth
perspective to the creative development, production and delivery of seamless, multi-channel, brandappropriate presentationswhile maintaining focus on the end-goal of smart, cohesive visuals that
drive revenue.
More than 20 years developing passionate, talented teams supporting all visual aspects of retailers and
brands. Maximizes individual talents, encouraging personal growth and fully appreciating the value of
well-executed visuals to generate positive in-store and online customer experiences. Actively explores
trend, behavior and design research in order to deliver the best possible end product. A nimble
leaderquick to organize, prioritize and deliver. Experience managing both expenses and capital
investment during economic booms and busts, delivers even with limited resources- strong budget
development and P&L management with a focus on maximizing ROIs.
CREATIVE SERVICES Multi-Channel Visual Merchandising Store, Fixture and Window Design Product
Styling and Layout
BRANDING AND STRATEGIC MARKETING Brand Development and Elevation Selling Creative Concepts
Product Launch Strategy
MANAGEMENT DESIGN/DELIVERY P&L and Budgets Vendor Sourcing and Management Building and
Mentoring Teams

Jim MacLean Design, Seattle, WA

Feb 2001 Present
SENIOR DIRECTOR, VISUAL MERCHANDISING AND CREATIVE STRATEGIES
Provide retailers and brands with strategic and comprehensive Visual Merchandising, Fixture
Development and Creative Services.

Work closely with clients to understand goals and vision.

Present creative concepts and manage production per timeline and budget requirements.
Project Manage and direct vendors, workrooms and contractors.

Clients:
o
i-Wired, inSpa, Packaging Specialties, Pasta and Co., Sway and Cake, Pro Robics,
Alderwood Mall, Northgate Mall, Tacoma Mall, Westlake Center, Vulcan, Pacific Market
Center/Benaroya Company, Juvenile Diabetes Research Foundation, Saint Marks Cathedral,
Saint James Cathedral, and The Seattle Art Museum.

LOreal/Clarisonic Redmond, WA
2014 2016
DIRECTOR, BRAND MERCHANDISING and CREATIVE SERVICES
Led a group of 7 creative professionals within 3 teams providing an elevated brand presence
throughout the US market.

Retail Development Managed $8.1 Million Capital budget. Positioned Clarisonic as the leader in
the skincare device category.
o 62 Shop installations in 18 months within department and specialty stores. Designed
counters, presented concepts to leadership and retailers, negotiated space and locations.
o 260 case-line retrofits within Dillards.
o Rolled out counter top tester units to be placed in skincare areas of notable brands
promoting Clarisonics ability to enhance product performance within any cleansing
routine: 1400 Lancome counters, 430 Keihls counters and Retail Stores, 114 Shiseido
counters
o Developed branded floor fixtures and counter top tester units to enhance brand presence
where permanent shop locations had not been negotiated.

LOreal/Clarisonic Redmond, WA
DIRECTOR, BRAND MERCHANDISING and CREATIVE SERVICES Continued.

Visual Merchandising Managed a $1.3 million expense budget. Collaborated closely with retail
partners in Merchandising, Visuals and Creative departments, ensuring the Clarisonic brand
presentation and positioning is maximized while fitting well within each retailers environment.
o Created national launch visuals and window concepts.
o Provided merchandising guidelines and POS collateral to ensure a consistent brand
experience and path to purchase.
o Built an inventory of branded counter top fixtures and launch glorifiers, ensuring the
marketing strategy is expressed with a unified visual voice across all retailers.
Creative Services Managed a $600,000 budget. Created a more seamless visual transition across
retail and pro channels
o Transitioned from outside creative agency to inside team saving $600,000 while improving
the internal approval process and timeline management.

Things Remembered Inc. Highland Heights, OH

2011 2014
DIRECTOR of VISUAL MERCHANDISING
Managed a $5.8 million dollar budget. Directed four teams while leading the creative process for the instore and online experience.

Field Visual Merchandising

o Opened 30 to 40 stores per year.
o Partnered with Store Planning and fixture vendors to layout new stores and develop
updated fixture designs.

Corporate Visual Merchandising

o Worked with the CMO, Directors of Merchandising, Product Development, Marketing
and PR to develop effective multi-channel merchandising strategies.
o Key creative contributor to revitalize the Wedding business approach starting with a
reimagined catalogue, landing page and in-store presentation.
o Presented floor-set productivity data, Marketing analysis and critique to leadership
team post- promo set periods.
Communications
o Produced 13 Visual Merchandising Guides for 7 store variations per year.
o Distributed weekly updates and directives coming from the Merchant, Allocation and
Marketing Departments as well as the Executive Leadership Team.
o Managed Social Media and PR agencies.
Creative Services
o Led the creative process with outside advertising firm and trend forecasters in the
development of all visual & print marketing:
! 13 Window design and store print POS kits per year.
! 2 catalogs per year
! 13+ Home and landing page refreshes, 150+ emails, banner ads, 10+
billboards annually.
! Supported 30 to 40 store openings per year through Mall marketing
opportunities.

Nordstrom Northwest Group, Seattle, WA

1999 2001
MENS DIVISION INTERIOR SPECIALIST/ VISUAL MERCHANDISING
Established product presentation standards and strategies for all full line stores in WA, OR, UT, CO and
AK.

Partnered with Buyers, Store Planning, The Nordstrom Product Group, Marketing, Special
Events and outside vendors to deliver the best customer experience.
Studied and implemented new merchandising and styling techniques, researched fashion
trends and communicated directives to in-store stylists.
Mentored, trained and managed 16 Mens Division Stylists throughout the business group.

Nordstrom Flagship, Seattle, WA

1994 1999
VISUAL MERCHANDISING MANAGER
The most high profile store in the company, directed three teams within one department: the window
design and styling group, interior and special event staff, and mens division stylists. Managed an
annual budget of $1.2 million, dependent on overall store sales. Monitored sales, and drove creative
visual changes at the first hint of slowing revenues.
Supervised design of all windows, interior visuals and fashion show sets independently of
corporate design teams; the only store in the company given this autonomy.
Coordinated production and installation of all major trims including seasonal and holiday
decor, transforming a 380,000 square foot store overnight with a crew of up to 100 people.
Researched and established merchandising techniques and standards. Conducted
merchandising seminars for the sales staff of 500+ associates throughout 38 departments.
Oversaw the production of 150+ events in one year, including trunk shows and seasonal
fashion shows.

COMMUNITY
ST. JOSEPH SCHOOL AUCTION
KOMEN, OHIO PINKTACULAR GALA CREATIVE DIRECTOR
PSKS BOARD OF DIRECTORS
SEATTLE PREPARATORY ALUMNI BOARD
SEATTLE PREPARATORY SPREE AUCTION
JDRF GUILD OF GREATER SEATTLE

EDUCATION
Cornish, College of the Arts
BFA INTERIOR DESIGN

Design Committee Chair, 2016

Member 2011 2013
Member 2009 2012
Member 1997 - present, Chair 2000 2004
Design Committee Chair, 2000 2006
Guild Member/Gala Dcor/Set Designer, 1996 2012