TABLE OF CONTENT

NO.

CONTENT

PAGE

1.

VISION AND MISSION STATEMENTS

10.

References

VISION AND MISSION STATEMENTS

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Vision Statement
Solutions for a small planet
Mission Statement
At IBM, we strive to lead in the invention, development and manufacture of the industry's most
advanced information technologies, including computer systems, software, storage systems and
microelectronics. We translate these advanced technologies into value for our customers through our
professional solutions, services and consulting businesses worldwide.
Proposed Vision Statement
To maintain quality, by continuous innovation and creativity, and to satisfy consumers
Proposed Mission Statement
IBM strives to provide the world with leading innovations in the IT industry, for people who appreciate the
brands quality. Products of utmost reliability and rigidness include Computer systems, software, storage
systems & microelectronics. IBM provides unmatched build quality known for its durability.

We are

committed to stay in the market as a continuous leader in technology and innovation and at the same time
being profitable for our investors. We follow the belief of respect for the individual, the best customer
service and superior accomplishment of all tasks. We give continuous motivation, appraisal and promotions
to our employees. IBM is committed to environmental leadership in all of its business activities, from its
operations to the design of its products and use of its technology.

How many elements/component in general mission

1. Customers who are the firms customers?
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2. Products or services what are the firms major products or services?

3. Markets Geographically, where does the firm compete?
4. Technology Is the firm technology current?
5. Concern for survival, growth, and profitability is the firm committed to growth and financial
6.
7.
8.
9.

soundness?
Philosophy what are the basic belief, values, aspirations, and ethical priorities of the firm?
Self-concept-what is the firms distinctive competence or major competitive advantages?
Concern for public image is the firm responsive to social, community, and environment concern?
Concern for employees are employees a valuable asset of the firm?

Component Check
IBMs Mission Statement

Proposed Mission Statement

Customers
Products

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Markets
Technology
Concern for survival, growth &
profitability
Self-concept
Concern for employees

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References
1. David,F. (n.d). Strategic Management Concept and Case: A Competitive Advantages
Approach, (Fifteenth ed).
2. Strategic Plan: IBM 2010, Yiri Hujizen, College of Applied Sciences.
3. International Business Machines Corporation (IBM, (2015). Yahoo Finance. Retrieved from
https://finance.yahoo.com/q/is?s=ibm

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