Stats -

28% of marketers have reduced their advertising budget to fund more digital marketing.
(https://www.cmocouncil.org/facts-stats-categories.php?view=all&category=marketing-spend)

http://www.hubspot.com/marketing-statistics
Search engines stats

61% of global Internet users research products online. (Interconnected World: Shopping and
Personal Finance, 2012)

86% of consumers stated that using a search engine allowed them to learn

something new or important that helped him/her increase his/her knowledge. (Pew
Research Center, Search Engine Use 2012)

50% of all mobile searches are conducted in hopes of finding local results, and
61% of those searches result in a purchase. (Search Engine Watch)

BLOGG STATS

46% of people read blogs more than once a day. (HubSpot Science of Blogging,
2010)

Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.
(HubSpot State of Inbound, 2014)

B2B companies place a higher value on educational formats like blogging and webinars,
whereas consumer businesses are slightly more willing to experiment with advanced
digital formats like interactive content and online tools. Infographics were also preferred.
Download infographic templates here. (HubSpot State of Inbound, 2014)

Stats -

SOCIAL MEDIA STATS

83% of marketers indicate that social media is important for their business. (Social
Media Examiner)

42% of marketers say Facebook is critical or important to their business. (State of

Inbound Marketing, 2012)

Google+ attracted 20 million users within the first 3 weeks of its launch.
(comScore)

78% of companies now say they have dedicated social media teams in 2015, up from 67% in
2012 (http://www.i-scoop.eu/real-social-business-strategy-challenge/)

With over 11 million unique monthly visitors (and counting), Pinterest became the
fastest standalone website to eclipse the 10 million per month mark ever. (PR
Daily)

43% of all marketers have found a customer via LinkedIn in 2013. (HubSpot State of
Inbound, 2013)

36% of all marketers have found a customer via Twitter in 2013. (HubSpot State of
Inbound, 2013)

Companies that acquired customers from Facebook: B2C is 77% and B2B is 43%.
(State of Inbound Marketing, 2012)

Auto-posting to Facebook decreases likes and comments by 70%. (Digital Buzz

Blog, 2012)
67% of Twitter users are more likely to buy from brands they follow.
http://marketeer.kapost.com/digital-marketing-statistics/#ixzz3rVeEBTVj
by @kapost

EMAILS
2

Stats -

In 2014, email marketing was cited as the most effective digital marketing

channel for customer retention in the United States. (eMarketer)

80.8% of users report reading email on mobile devices. (HubSpot)

Mobile Stats

61% of companies have created a mobile site or optimized their existing site for
mobile. (Chief Marketer, Mobile Marketing Survey 2012)
54% of consumers believe that it is easier to find information on mobile-optimized

sites. (ExactTarget, 2014 Mobile Behavior Report) 27% of consumers will leave a site if
it is not mobile-optimized. (ExactTarget, 2014 Mobile Behavior Report)

37% of

consumers are more likely to purchase on a mobile-optimized site. (ExactTarget, 2014

Mobile Behavior Report)
The most popular forms of mIn 2013, $10.46 billion was spent on mobile

marketing communications, up from $6.69 billion in 2012. (MMA)

obile marketing are mobile websites and mobile applications. (StrongMail, Mobile
Marketing Survey 2013)

The top objective for companies implementing mobile marketing is to increase

sales. (StrongMail, Mobile Marketing Survey 2013)
In 2013, 55.6% of businesses say that they are using mobile as a marketing

channel. (StrongMail, Mobile Marketing Survey 2013)

47% of marketing companies plan

to increase their efforts in mobile apps in the next year. (Experian)

Mobile commerce will account for 24.4% of overall ecommerce revenues by the end of
2017. (ABI Research)
3

Stats -

----------------------------------------------------------------------------------https://webdam.com/2014-marketing-statistics-infographic/

--

Internet advertising will make up nearly 25% of the entire ad market by 2015.

Nearly 50% of companies have content marketing strategies

52% of all marketers have found a customer via Facebook in 2013

http://www.smartinsights.com/marketplace-analysis/customer-analysis/digitalmarketing-statistics-sources/
-

Almost 3 billion people 40% of the worlds population are using the
Internet

5th Jan 2015 80% of Internet users own a smartphone, 91% pc/laptop
and 47% a tablet
http://wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
-

Romania FEBRUARY 2014

21.790.479 population 10.924.252 internet users, 7.000.000
facebook users, 22.700.000 mobile subscriptions, smart phone
penetrations as a percentage of the general population 28%,
smartphone users searching for local information via their phone 90%,
smartphone users researching products via their phone 84%,
smartphone users who have made a purchase via their phone 34%.,
number of active mobile broadband subscriptions 5.2 mil, Mobile
broadband subscriptions as a percentage of general population 24%,
active social media users accessing social media on a mobile device
4.6 million, penetration of mobile social as a percentage of the total
population 21%

Social media Europe

http://ec.europa.eu/eurostat/statistics-explained/index.php/Social_media__statistics_on_the_use_by_enterprises

Some 30 % of EU enterprises used social media (e.g. social networks, blogs, content-sharing sites and
wikis) in 2013, with almost three out of four of these businesses (73 %) using such applications to build their
image and to market products.

Stats Comparison mne smes - Among the enterprises that used social media, the size of the enterprise

was not so important in determining whether the firm used social media to attract customers: 72 % of small
enterprises used them for image building or for marketing products, compared with 79 % of large enterprises.
--- http://www.internetworldstats.com/stats9.htm

WORLD REGION

European Union

Population
( 2015 Est. )

507,970,816

% Pop.
of World

7.0 %

Internet
Users,31-Dec2014
398,972,533

Penetration
Internet FACEBOOK
(% Population) % Users 31-Dec-2012

78.5 %

13.0 %

Doing digital marketing at a bigger scale does not mean that is necessarily better
than at smaller scale.

194,342,68