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Antal International China June 2009

FMCG Sector Shot

Be active in hiring in a recession


There is good news about hiring in a recession- - growth periods. Employees who are made re-
there are a lot of available talents. A recession dundant during a recession will have to be re-
can be the best time to recruit top performers who hired, which will cost organizations a lot more
will help bring your company to the next level. money in the long run.

Take advantage of the increased pool of talent Employees more flexible in their work prac-
that is now available tices: In general terms employees will have a
shift in their work place psychology. As the jobs
Cost of hiring reduced: Companies should hire, market retracts or less attractive opportunities in
not fire, during a recession. Why? Essentially their function disappear, employees will be more
reduced labour cost. As the jobs market con- inclined to accept the roles that are now avail-
tracts, employees’ fear of unemployment can able due to redeployment. Roles that seemed
help:
Antal can help: lead to more realistic salary demands. The pros- limiting and/or routine have less resistance
pect of permanent employment with an organiza- when undertaken by the employee, who is
We have made over 170 Market- tion that will survive a recession is of high value. happy in the knowledge they are in a more se-
ing placements covering mid to Given economic downturns are usually short in cure department/service line. This is not to say
senior level recruitment in 2008 duration, it is an opportunity for organizations to that employees do not want to stretch them-
alone. This includes: reassess their pay grades and labour costs. Par- selves or be less creative, it merely suggests
ticularly for small businesses, the boom times can that the more laborious roles that all companies
Marketing Directors for a For- be tough to compete for talent with larger compa- have are now easier to fill (if hiring is required)
tune 500 company nies. Now is a great time to hire good staff as or easier to transfer employees into from other
larger companies experience more layoffs, as functions that are now not as viable in reces-
Marketing Research Manager they feel the effects of a global downturn. This sionary times. (by Mark O’Donnell)
for leading multinational can also be a good time to find top performers
FMCG company who will help bring your company to the next
level.
Trade Marketing Managers for — By Mark O'Donnell
retail company Another factor to consider is training. It’s easier to
invest in training for new hires during slower
Sales Manager for a leading in-
ternational auto-
manufacturer FMCG talents available for China opportunities
Industry Coverage

FMCG Brand Manager Consumer insight Manager Regional Sales Manager


Industrial Manufacturing  Over 6 years of FMCG  10 years sales manage-
marketing experience in  5+ years as consumer in- ment role
Media sight manager.
MNC.
 In FMCG leaders.
Automotive  Exposure both in food and  Worked both in marketing
home product industry. research agency and busi-  3+ years experience as
Finance ness FMCG giants. Regional Sales Manager
 Rich experienced in NPD/
IT/Telecom
ATL/BTL/MR pioneer pro-  Solid quantitative and quali-  Achieved 145% of an-
ject tative projects management nual sales target and
history. keep the increase rate
 around 35% in 3 con-
Strong team leader with  Master degree from UK secutive years.
great coaching skill.

 Excellent education back-


ground

REF ANT1000556
REF ANT1000572 REFANT10000505

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