Download as docx, pdf, or txt
Download as docx, pdf, or txt
You are on page 1of 40

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY

Jaysonville, Putatan, Muntinlupa City


Email add: www.christtheking.edu.ph Tel No: 862- 6930

BUSINESS
CASE STUDY
REMA TIPTOP Philippines
Submitted by:

Colombino, Mary Jane


Pazzuiagan, Francis Ann R.
Paycana, Nico
Santiago, Mary Joy
Quirobin, Ponciana

Submitted to:

Prof. Daniel Daffon

REMA TIPTOP

Page 1

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

ACKNOWLEDGMENT
We, the students of Christ the King College of Science and Technology major in Operational
Management would like to express the deepest appreciation to our Professor, Mr. Daniel
Daffon for giving us an opportunity and giving us an inspiration to do our study in Strategic
Management.

We also appreciate the support of our parents and to our God who guides and gives us
knowledge to do our Case Study.

REMA TIPTOP

Page 2

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

TABLE OF CONTENTS
I.

Introduction

II.

Brief Company Background

III.

External Audit (EFE, CPM)

IV.

Internal Assessment
Organizations Culture
Management Audit Checklist
Marketing Checklist
Customer Analysis
Product and Service Planning/ selling practices, pricing, distribution, marketing
research, opportunity analysis,
Comparative ratio analysis, finance audit checklist
Production audit checklist
R and D checklist
MIS checklist
IFE
Porters 5

V.

Strategy Analysis SWOT Matrix (matching not more enumeration)


SWOT Matrix, IE Matrix, Grand Strategy Matrix

REMA TIPTOP

Page 3

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

VI.

Strategy Choice
State choice and provide implementing guidelines and details
Broad fallback scenarios

VII.

Conclusion and recommendations

CHAPTER 1
Introduction:
Strategic management is the continuous planning, monitoring, analysis and
assessment of all that is necessary for an organization to meet its goals and
objectives. As we enter into the world of business we will encounter different kind of
industries. Rema Tip Top also manufacturers the industrys most comprehensive
REMA TIPTOP

Page 4

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

range of rubber lining materials pulley lagging, skirting rubber, cleats, scraper rubber,
belt cleaning systems and conveyor belt splicing and repair products. You can
always rely on the premium brand of REMA TIPTOP. The recognized leader
versatile, high quality cold vulcanizing cements Rema Tip Top has led the way with
long lasting and environmentally- sound adhesives, products that deliver the best
adhesion strength in the industry. Rema Tip Top is not well known here in the
Philippines but a notorious industrie in the field of Rubber Lining in Germany, Japan,
Moscow, and Australia.

CHAPTER 2
Brief Company Background
In 1923, the STAHLGRUBER group has been delivering top quality for
satisfied customers. Today subsidiaries and agents represent the brand
REMA TIP TOP in over 170 countries around the globe. The continual expansion of
national and international market activities and the expansion and optimization of the
sales structure, service and product range guarantee customers the best possible
performance.
REMA Tiptop industries has had a reputation for the top quality products and
services for more than 50 years. REMA tiptop products continue to set new industry
performance standards.
REMA TIPTOP

Page 5

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

As a result, REMA TIP TOP Industrie has become synonymous with reliability,
specialist expertise and the highest quality products for wear protection, the
elimination of material build-up, corrosion protection and conveyor maintenance.
REMA TIPTOP Industrie operates worldwide as a total solution provider, developing
engineered solutions for problems caused by unprotected plant parts and equipment
in the materials handling and processing of materials such as mine ore, aggregates,
semi- finished products and overburden.
REMA TIPTOP Industrie provides service cycle. Safeguarding the availability of your
valuable plant and equipment is our main objective. This ensures trouble free
production processes, continuous system availability, avoids unnecessary
maintenance down time, reduces production costs, and extends the service life of
your equipment may times over.
Through our international subsidiary companies, agencies and alliance partners in
more than 170 countries REMA TIPTOP Industrie provides total solutions against
wear material build-up, worldwide.

REMA TIPTOP

Page 6

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

ONE BRAND ONE SOURCE ONE SYSTEM

VISION AND MISSION


VISION
To be a Globally- recognized Filipino Organization that delivers high quality skilled
personnel and services to both its industry partners and company stakeholders while
exceeding expectations of profitability and long term sustainable partnerships.

MISSION
REMA TIPTOP are strictly oriented to customer needs and requirements of values:
Quality, Customer orientation, flexibility transparency and optimization. We offer
everything from a single source.

OUR OPERATING PRINCIPLES


The success of our product is based on three main factors:
The know-how and expertise of highly trained specialists and application engineers,
The complete range of services from installation, including onsite project
supervision and professional hands on application, to our after sales service and
continuous maintenance programs.
The wide range of quality products offered by REMA TIPTOP, sets the standard in
wear resistance and elimination of material build-up
ONE TEAM, ONE VISION, WE WILL SERVE YOU BETTER
REMA TIPTOP

Page 7

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

CHAPTER 3
External Audit (EFE, CPM)
The purpose of an external audit is to develop a finite list of opportunities that could
benefit a firm and threats that should be avoided. As the term finite suggests, the
external audit is not aimed at developing an exhaustive list of every possible factor
that could influence the business; rather, it is aimed at identifying key variables that
offer actionable responses. Firms should be able to respond either offensively or
defensively to the factors by formulating strategies that take advantage of external
opportunities or that minimize the impact of potential threats.
An External Factor Evaluation (EFE) Matrix allows strategists to summarize and
evaluate economic, social, cultural, demographic, environmental, political,
governmental, legal, technological, and competitive information.

Key External Factors

Weight

Rating

Weighted Score

0.05

0.15

Opportunities
1. Rubber Lining industrie is growing 10%
Annually in projects.
REMA TIPTOP

Page 8

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

2. The skills of the senior employee passed

0.08

0.32

0.08

0.24

0.10

0.4

5. Waste Management

0.11

0.44

6. Demand in the production of the adhesives

0.14

0.56

0.15

0.6

8. The high concentration of ammonia presents 0.09

0.09

to the new employee

3. One Source- the culture which enables the


Manufacturer to be RTT rubbers.

4. Trust in government in the said company.


Rubber liners jobs of 9.5% annually.

applied in the material.

Threats

7. Wastewater discharged from latex rubber


Processing usually contains high level of
BOD, COD and SS

in the latex concentrate effluent posed another


serious threat to the environment.
REMA TIPTOP

Page 9

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

9. In-plant control measures

0.10

0.3

10. Competitive Profile Matrix

0.10

0.3

TOTAL

3.4

The Competitive Profile Matrix (CPM) identifies a firms major competitors and its
particular strengths and weaknesses in relation to a sample firms strategic position.
The weights and total weighted scores in both a CPM and an EFE have the same
meaning.

DRALIA

REMA TIPTOP

TOYA

Page 10

REMA TIPTOP

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

FACTORS

WEIGHT

RATING

SCORE

Product quality

0.09

Price
competitiveness

0.11

Management

RATINGS

SCORE

RATING

SCORE

0.27

0.27

0.36

0.44

0.44

0.44

o.10

0.3

0.3

0.4

Financial
position

0.05

0.1

0.15

0.2

Customer
loyalty

0.15

0.6

0.6

0.6

Global
expansion

0.10

0.3

0.3

0.3

Market share

0.10

0.3

0.2

0.3

Organization
structure

0.15

0.6

0.6

0.6

Product
capacity

0.10

0.3

0.4

0.4

Management
structure

0.05

0.2

0.2

0.2

TOTAL

REMA TIPTOP

WEIGHT

3.41

3.46

Page 11

WEIGHT

3.8

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

CHAPTER 4

Internal Assessment
The process of performing an internal audit closely parallels the process of
performing an external audit. Representative Managers and employees from
throughout the firm need to be involved in determining a firms strengths and
weaknesses. The internal audit requires gathering and assimilating information about
the firms management, marketing, finance/accounting, production/operations,
research and development (R&D), and management information systems
operations.
Organizations Culture
Be highly socially responsible
Have numerous meetings.
Have a participative management style.
Preserve the natural environment.
The team will fully investigate and examine the plants operating systems and
conditions
The organization will recommend an optimum solution to meet the requirements
Continuous development

REMA TIPTOP

Page 12

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

Management Audit Checklist


Basic Planning

A management audit should be designed to achieve the specific goals of your company.
There isn't an audit checklist that is set in stone. Instead, there are basic concepts and best
practices that auditors follow in designing a management audit that suits your needs. The
first category of procedures on a management audit checklist typically concern basic
business planning. Sub-items require the auditors to indicate if the business has a clearly
stated mission that is understood and followed by employees. The checklist also allows
auditors to establish that the company has a written sales plan identifying the overall market
and targeting customers. One of the items on a checklist under this section might require a
check if sales are increasing. Rema Tip Top Philippines get a project by not only the quality
of products they have but also the service they offer to their clients. The application of their
project in terms of service where in the team out on installations instructions.
Budget Management

Another category of items on a management audit checklist should pertain to


management's ability to design and control budgets. The audit checks items that address
the overall annual budget for the company, such as whether a budget is put in place in a
timely fashion, whether it is a realistic guide and the end-of-year budget variance. Pricing
policy also falls under this audit checklist section. Check items evaluate how well
management can set a price for products that is competitive and profitable.
The financial comptroller of the Rema Tip Top seeks the highest profit they will get in a
certain project. The budget for every projects is very significant because the amount which
also pertains on the reliability of the production.

REMA TIPTOP

Page 13

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

Personnel Management
A management audit also checks the way managers handle employees. Items on an audit
include a checks for effective supervisory structure and authority, adequate employee
training, appropriate utilization of employee skills and job satisfaction. Typically, there are
checks for the existence of specific items, such as job descriptions and a policy handbook.
The checklist should instruct auditors to evaluate the level of employee feedback, equitable
distribution of work and a consistent reward and discipline structure.
The staffs help each other in terms of carrying the different adhesives they will need for the
production.

Communications
Throughout the management audit checklist should be items that instruct auditors to
evaluate the way managers communicate with subordinates and each other. These items
should address whether managers communicate company policy effectively and whether
they set up a structure for internal communications that gets the best out of employees. For
example, the checklist might require auditors to report if regular staff meetings are held and
whether employees are familiar with various company policies.
The operations managers is responsible in communicating the branches of Rema in the
Philippines particularly in Manila and Cebu. The transactions of chemicals is not easy to
enter immediately into the warehouse without checking and monitoring the specific raw
materials needed in the operations.

REMA TIPTOP

Page 14

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

Marketing Checklist
Marketing Audit Checklist of Questions
The following questions about marketing must be examined in strategic planning:
1. Are markets segmented effectively? YES
2. Is the organization positioned well among competitors? YES
3. Has the firms market share been increasing? Yes, annually
4. Are present channels of distribution reliable and cost effective? Yes
5. Does the firm have an effective sales organization? Yes because the operations
manager acts also as the sales manager
6. Does the firm conduct market research? Yes
7. Are product quality and customer service good? Yes, REMA is number one in
rubber lining industry.
8. Are the firms products and services priced appropriately? Yes, because it is
estimated before the proceeding of the project
9. Does the firm have an effective promotion, advertising, and publicity strategy? No,
because the rubber lining industry is more on skilled person
10. Are marketing, planning, and budgeting effective? Yes, because the financial
comptrollers made an almost accurate distribution of budget to the employees.
11. Do the firms marketing managers have adequate experience and training? Yes,
the general manager know the operations and manufacturing of the company

Marketing checklist not only include the planning and budgeting but also the SWOT analysis
of a certain organization. The strengths, weakness, opportunities and threats.

Strengths
1. In problem analysis. The team will fully investigate and examine the plants operating
REMA TIPTOP

Page 15

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

2.
3.
4.
5.

systems and conditions.


The company develop and provide an individual solution to meet the requirements
The procedure are detailed and transparent. Easy to read cost planning and
accurate budgeting
Efficient and reliable because you can rely on a detailed installation plan to suit your
plant maintenance schedule.
The staffs are fast and ensures the availability of the high quality products and
services.
Weakness
1. Chemicals contain a high content which may harm the environment.
2. There is a huge or massive competition in this field of industry
3. Training is very tight because skills in needed.

Opportunities
1.
2.
3.
4.
5.

Huge projects help many people to have jobs


There are 45 rubber liners jobs offering to many people
Development of their capabilities in terms of competition
High profit
Steel manufacturers is a major factor in rubber industry.

Threats
1. Competitions in rubber industry.

Product and Services


REMA TIPTOP Surface Protection the single source supplier
REMA TIPTOP

Page 16

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

Whenever chemicals and abrasive materials cause damage to containers, pipes, valves,
etc., we offer one-stop shopping corrosion and wear protection.
High-Quality Tools for Rubber Lining
TIP TOP Stichers- are specifically designed for the application of rubber sheets. The
different stichers, available in various shapes, widths, and lengths, have proven their
efficiency in the field for many years.

Sticher corrugated
Neck Stitcher
Stitcher Plane
Stitcher opanol
Stitcher pea
Stitcher scaled

TIP TOP Hot knives and Hot iron- these special tools have been specifically designed for
the application of uncured rubber sheets. Their heating system makes rubber application
much faster than with the standard knives.

CHEMOCUT Hot Knife


CHEMIOCUT Hot iron
CHEMOCUT- 42 V transformer
CHEMOCUT Straight Blade
CHEMOCUT Pointed Blade
CHEMOCUT Hollow blade, 21mm
CHEMOCUT Hollow blade, 25mm
Flat Moon Push knife

Quality Inspection- suitable testing equipment is essential to ensure top quality rubber lining.

Hydromette UNI 1
Surface Comparator
Minitest 600 F
Wet film thickness gauge
Microtester
Shore- Meter
Elmed Isotest 3P
Wegener Testing Gun

REMA TIPTOP

Page 17

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

Safety equipment

Ex- Metre II
Lamp, 42 V
Hand Lamp
Overshoes

Rema Tip top protection whenever chemicals and abrasive materials cause damage to
containers, pipes, valves etc., we offer one-stop shopping corrosion and wear
protection solution in our Rubber lining system, wear protection, conveying solutions and
automotive in certified premium quality.

REMA TIPTOP

Page 18

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

Customer Analysis

A customer analysis (sometimes called a customer profile or target market analysis) is a


critical section of a company's business plan or marketing plan. It identifies target
customers, ascertains the needs of these customers, and then specifies how the product
satisfies these needs. Before beginning a customer analysis, it would be helpful to have a
good understanding of basic marketing terminology.
REMA TIPTOP

Page 19

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

Organizations should not view themselves as producing products, services, or marketing


brands, they should view themselves as buying customers, giving customers a reason to
want to do business with the company, at the expense of competition
(Paraphrased from Theodore Levitt)

REMA Tiptop Philippines

REMA TIPTOP

Page 20

TI

customer
expectation

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph TelActual
No: 862- 6930

product
perform anc
e

T
O
P

Product and Service Planning

Service is an act or performance than one pantry can offer to another that is essentially
intangible and does not result in the ownership of anything.

The service of Rema Tiptop is one of the quality in the rubber lining industry and the staffs
to their best in doing their work as part of their lives.

Product and service planning is particularly important when a company is pursuing product
development.

REMA TIPTOP

Page 21

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

Pricing

Five major stakeholders affect pricing decisions: consumers, governments, suppliers,


distributors, and competitors. Sometimes an organization will pursue a forward integration
strategy primarily to gain better control over prices charged to consumers. Governments
can impose constraints on price fixing, price discrimination, minimum prices, unit pricing,
price advertising, and price controls.

The pricing of Products and Services of Rema is based on how huge a project is. The Rema
make estimation before get the project because it is significant not only on the part of the
client but also to the employees.

Distribution

Distribution management is an overarching term that refers to numerous activities and


processes such as packaging, inventory, warehousing, supply chain and logistics.
Ms.Dhalia, the logistic as well as the supply chain manager of REMA communicate to the
operations manager and to the finance department before they distribute to the specific
place.

Sales Objectives, Strategies and Tactics

REMA TIPTOP

Page 22

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

The main components of planning in a company are objectives, strategies and tactics. Their
relationship is shown below

Decide / Set
Objectives

Develop Strategies

Evolve Tactics /

The distribution is somewhat similar to the strategies of the company wherein they set an
objectives in one source one system one brand that they fully control , check and monitor
all of the materials before it goes to the warehouse and the last to the delegate place it will
place.

Marketing Research

HIGH-VALUE PRODUCTS AND HIGHLY QUALIFIED EMPLOYEES


Another secret of the REMA TIP TOP success is the global interaction between high-value
products, professional services and experienced and highly qualified employees. The
worldwide REMA TIP TOP network permits us to pass on our know-how and thus learn from
each other on a daily basis. In this manner we can guarantee absolute reliability and
dependability and contribute to the success of our customers.

The Market Research of Rema TipTop is not merely focused on their products but also to
the quality of raw materials they will need in a specific project.
REMA TIPTOP

Page 23

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

Opportunity Analysis

Using a market opportunity analysis framework that revolves around four key elements:

Customer analysis of the customer environment uncovers or underserved customer


needs, as well as the market they occupy.

Technology analysis of the technology environment reveals the readiness of the particular
technology, as well as any alternative technologies on which the manager anticipates
deploying the firms offering.

Company analysis of the company environment provides the current state of the
companys resources.

Competition analysis of the competition environment reveal the firm structure of the
REMA TIPTOP

Page 24

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

industry and market, key competitors in the market place and the firms relative advantage
to the competitors.

REMA TIPTOP

Page 25

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

Comparative Ratio Analysis

Comparative ratio analysis is a method companies use to assess financial performance.


REMA TIPTOP

Page 26

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

Though the ratios use accounting information, they can provide a deeper meaning to the
company's profitability, asset use, leverage, and other business activities.

Finance Audit Checklist

1. Where is the firm financially strong and weak as indicated by financial ratio
analyses? YES

2. Can the firm raise needed short-term capital? No, because the company is not well
known here in the Philippines but it is a huge company in Germany where in they
didnt do a short-term capital in a certain products.

3. Can the firm raise needed long-term capital through debt and/or equity? YES
REMA TIPTOP

Page 27

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

4. Does the firm have sufficient working capital? Yes, and one of their capital is the
people who work in REMA tiptop

5. Are capital budgeting procedures effective? Yes, aside from estimating they do
checking of the financial reports and they monitored if the company needs more
project or not.

6. Are dividend payout policies reasonable? Yes, the task is very difficult that is why the
employees are payed on how effective and efficient their work is.

7. Does the firm have good relations with its investors and stockholders? Yes, in the
history of REMA you will observed that Germany, the parent country of the rubber
lining industry have bases in different countries.

8. Are the firms financial managers experienced and well trained? Yes, the accountants
are CPA board passers and the financial manager has a lot of experienced too.

Production Audit Checklist

REMA TIPTOP

Page 28

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

Questions such as the following should be examined:

1. Are supplies of raw materials, parts, and subassemblies reliable and reasonable?
Yes, because before the raw materials enter into the warehouse there is a very long
process
BOC- DENR- PDEA- DDB- BIR-ICC and the additional
transportation. The materials and parts are significant in the project.

2. Are facilities, equipment, machinery, and offices in good condition? Yes, because
they check and monitor all the departments in the company.

3. Are inventory-control policies and procedures effective? Yes , because the


employees stayed in the company for almost 5-30 years
4. Are quality-control policies and procedures effective? Yes, the operations manager
implement the policies and motivate the employee.
5. Are facilities, resources, and markets strategically located? Yes, the managers as
well as the staffs are informed in every step of the company
6. Does the firm have technological competencies? Yes, the admin office and the main
office is systemized.

REMA TIPTOP

Page 29

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

R and D checklist

Questions such as the following should be asked in performing an R&D audit:

1. Does the firm have R&D facilities? Are they adequate? Yes, because the R and D is
conducted in Germany.
2. If outside R&D firms are used, are they cost-effective? No, because the cost is
getting higher.

3. Are the organizations R&D personnel well qualified? Yes, because until now they do
a deep research on how to improve the chemicals they are using in different sector
of the company
4. Are R&D resources allocated effectively? Yes, they have their own office and their
work is more on development

5. Are management information and computer systems adequate? Yes, the company is
big and the systems is complex but useful.
6. Is communication between R&D and other organizational units effective? Yes , the
REMA TIPTOP

Page 30

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

superior in the company communicate to different countries with regards to the


development.

7. Are present products technologically competitive? Yes , because the company is


highly expertise and have a high quality standards.

MIS checklist

Questions such as the following should be asked when conducting this audit:

1. Do all managers in the firm use the information system to make decisions? Yes
2. Is there a chief information officer or director of information systems position in the
firm? Yes

3. Are data in the information system updated regularly? Yes


4. Do managers from all functional areas of the firm contribute input to the information
system? Yes
REMA TIPTOP

Page 31

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

5. Are there effective passwords for entry into the firms information system? Yes
6. Are strategists of the firm familiar with the information systems of rival firms? Yes
7. Is the information system user-friendly? Yes
8. Do all users of the information system understand the competitive advantages that
information can provide firms? No

9. Are computer training workshops provided for users of the information system? No
10. Is the firms information system continually being improved in content and userfriendliness? Yes

Internal Factor Evaluation


REMA TIPTOP

Page 32

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

Internal Factor Evaluation (IFE) matrix is a strategic management tool for auditing or
evaluating major strengths and weaknesses in functional areas of a business.
IFE matrix also provides a basis for identifying and evaluating relationships among those
areas. The Internal factor evaluation matrix or short IFE matrix is used in strategy
formulation.
The IFE Matrix together with the EFE matrix is a strategy- formulation tool that can be
utilized to evaluate how a company is performing in regards to identified internal strengths
and weaknesses of a company. The IFE matrix method conceptually relates to the Balanced
Scorecard method in some aspects.

REMA TIPTOP

Page 33

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

Internal Strengths

1.
2.
3.
4.
5.
6.
7.
8.
9.

Weigh
t

8%
Specialists continue to develop new materials. 12%
High-Quality Products.
5%
Innovative high-quality solutions.
4%
Good Reputation and image.
10%
Professional Services.
4%
Loyal Employees.
8%
Manufactured respecting international
standards of quality and safety.
3%
Strong management team.
4%
Represented in more than 170 countries.

Ratin
g

Weighted
Score

4
4
3
3
4
3
4

0.32
0.48
0.15
0.12
0.40
0.12
0.32

3
3

0.09
0.12

2
1
2
1

0.26
0.09
0.24
0.08

Internal
Weaknesses
1.
2.
3.
4.

Lack of advertisement
Absence of strategic partners
Lot of competitors
Limited access to international markets.

13%
9%
12%
8%

Minor
(1) Major Weakness (2)
Minor
REMA weakness
TIPTOP
Page
34 Strength (3) Major Strength (4)

TOTAL WEIGHTED SCORE

100%

2.79

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

Porters 5

REMA TIPTOP

Page 35

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

Chapter V

Strategy Analysis

SWOT MATRIX
STRENGTH
1. In problem analysis. The team will fully
investigate and examine the plants operating
systems and conditions.

THE ORGANISATION

2.The company develop and provide an


individual solution to meet the requirements
3The procedure are detailed and
transparent. Easy to read cost planning and
accurate budgeting
4. Efficient and reliable because you can rely
on a detailed installation plan to suit your
plant maintenance schedule.
5. The staffs are fast and ensures the
availability of the high quality products and
services.

REMA TIPTOP

Page 36

WEAKNESSES
1. Chemicals contain a high content
which may harm the environment.
2. There is a huge or massive
competition in this field of industry
3. Training is very tight because skills
in needed.

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

OPPORTUNITIES

SO STRATEGIES

WO STRATEGIES

1. Huge projects help many


people to have jobs
2. There are 45 rubber
liners jobs offering to
many people
3. Development of their
capabilities in terms of
competition
4. High profit
5. Steel manufacturers is a
major factor in rubber
industry.

THREATS
Competitions in rubber industry.

ST STRATEGIES

Chapter VI
Strategy Choice
REMA TIPTOP

Page 37

WT STRATEGIES

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

The first step in evaluating and choosing a strategy is to review the results of the strategic
situation assessment consisting of an analysis of the general, industry, and internal
environments, in terms of factors critical to the success of the business.
George Steiner stated that three types of data are required to perform a situation audit:
identifying threats, strengths, and weaknesses.
1. Past performance of the firm.
2. Data about the current situation, including:
o Analysis of customers and markets.
o Resources of the company.
o Competition.
o Environmental setting.
o Other performance measures or areas of interest.
3. Forecasts of the future.

Strategy Choice and Provide implementing guidelines & details

REMA TIPTOP

Page 38

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

Critical success factors (CSFs) for any business are the limited number of areas in which
satisfactory results ensure successful competitive performance. Studies have shown that
three to six factors are usually critical to success in most industries.
In general, at least five criteria tend to determine which factors are critical to the business
and their relative importance:
1. Impact on performance measures, such as market share, profits, cash flow, and the
like.
2. Relationship to strategic thrusts, such as differentiation, costs, segmentation, preemptive, turnaround, renewal, and the like.
3. Relationship to life-cycle stage, that is, introduction, growth, maturity, and aging and
decline.
4. Relates to a major activity of the business, such as marketing at IBM.
5. Involves large amounts of money relative t\o other activities of the firm.
There are several techniques for identifying CSFs for a business, its industry, and its
general environment. It is important to evaluate the firm, but it is equally important evaluate
the capabilities of competitors.
The development and evaluation of alternatives should be two separate and distinct steps.
Three basic questions must be asked during strategy evaluation:
1. How effective has the existing strategy been?
2. How effective will that strategy be in the future?
3. What will be the effectiveness of selected alternative strategies (or changes in the
existing strategy) in the future?
The form of strategic analysis and choice varies considerably according to the stage of
development of the firm, and the focus differs at the different firm levels.
The evaluation should take place at the corporate, business, and functional levels, with
close scrutiny of policies and plans at each of these levels.
For multi-industry and multiproduct/product firm, strategic analysis begins at the corporate
REMA TIPTOP

Page 39

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY


Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

level.
Corporate strategy provides guidance for resource allocations among businesses and also
indicates standards for adding new businesses or deleting existing ones.
Alternative business-level strategies must be examined within the context of each business
unit in multi-industry firms.
Functional strategies must be identified to initiate and control daily business activities in a
manner consistent with business strategy.

Broad Fall back Scenarios

Anyone who has anything to do with planning for any type of organization immediately and
instinctively turns to some sort of forecast of the future as a starting point. Why? Because
we have all been educated to believe that if we are to make decisions about the future of an
organization, we must first know what the future that the organization will have to deal with
will be like. Fall back plan is implemented when the contingency plan fails or is not fully
effective in other words, you can say that the fall back plan is generally Made for results risk
it is back up plan for contingency plan. The fall back plan is also a part of project
management plan and defines the cases where action have to be taken.

Chapter VII
Conclusion and Recommendation

REMA TIPTOP

Page 40

You might also like