Professional Documents
Culture Documents
ACT! Haverhill
ACT! Haverhill
ACT! Haverhill
Haverhill
Arts Culture & Tourism (ACT)
Initiative
May 3, 2016
Ken Fergeson Chairman and CEO, NBanC Past President, American Bankers Association
The findings from Arts & Economic Prosperity III send a clear and
welcome message: leaders who care about community and economic
development can feel good about choosing to invest in the arts.
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The Office of Cultural Affairs & Special Events is the official arts and
events agency for the City of Lowell. Established by City ordinance in
May 2008, CASE accomplishes its mission by planning yearly
community events including the 4th of July celebration, Downtown
Trick or Treating in partnership with Monster Bash, City of Lights,
Winterfest, and the annual St. Patrick's Day event. In addition, the
office of CASE provides logistical support for major events like the
Lowell Folk Festival, the Bay State Marathon, and the Southeast Asian
Water Festival. For smaller community events, the office of CASE
provides assistance with the public event permitting process.
Working together, COOL and CASE created the Guide to Permitting
for Festivals and Special Events to make the process of navigating
City services easier.
What has been the ROI for establishing Lowells COOL initiative
by City ordinance? Heres what they accomplished, just last year:
Number of Lowell Events Promoted Annually
2,500
260
13
$211,000
$18,748
$229,748
*Note: outside funding does not calculate revenue generated from events and tourism.
$137,170
towards their Office of
Cultural Affairs, Arts & Special Events
So we have the
vehicle -- now lets
accelerate it.
$700,000
Meals tax: estimated
City revenue annually
$200,000
Parking Fines: estimated
City revenue annually
.05
$35,000
.05
$10,000
$45,000
Invested into Creative Haverhill
A public-private partnership
City of Lowell invests $137,000 in their office of arts and tourism. The
private sector in Lowell invest $211,000 into the arts and tourism.
Haverhill will get the ball rolling with $45,000. Companies will collectively,
at the very least, match the $45,000.
The good news: several companies already have a relationship with
Creative Haverhill.
Re-cap
Creative Haverhill will remain an independent body, eliminating
the need to have more city employees.
City of Haverhill establishes public-private partnership,
ACT! Haverhill investing 5% of meals tax and 5% of parking
fines into Creative Haverhill, combined with corporate sponsors.
Creative Haverhill will use these funds to promote arts, culture,
and tourism, as a tool for Haverhill economic development.