Professional Documents
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Swot of Haldiram
Swot of Haldiram
THESIS ON
“TEXTILE BUSINESS @SILK CITY”
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ABSTRACT
India is the one of the largest exporters of cotton made-ups to the US, being second
only to China. It has been performing well in the US market on the whole. China is
the number one player in terms of home textile exports to the EU followed by India
and Pakistan. Here, however, India lags far behind China in terms of exports of
various items such as bed, table, toilet and kitchen linen etc. Even in categories where
India's exports have grown faster than its China and Pakistan, its market share is much
lesser than them. It is evident that India has a lot of scope for improvement and there
is still a vast potential in the EU market to be explored.
Surat textile industry has grown considerably over time. As the information the recent
figure, textile production in Surat has grown by 10% in the last 5 years, there was a
market of embroidery which has grown from a high amount to around Rs 30000
million over the same period. The prospering retail industry is believed to be a light of
hope for the decentralized Indian textile industry that shouldered losses worth crores
of Rupees in the floods in 2006. The textile market in Surat exports its beautifully
ornamented saris to the Middle East countries. The international market demands
more improvisations in the designs of the saris. New trends in the design of Zari
embroidered saris are being introduced to capture the increasing demand of the saris
in the international markets.
In Surat, exporters point out that they are planning to reduce the shift hours from 24 to
15 hours in a day that would bring down the workforce by nearly 70,000 in and
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around the city. The synthetic hub in Surat weaves around 900 crore meters of fabric
worth Rs 15,000 crore per annum. Around 80% of it in the form of sarees and dress
material are supplied to the key markets like Maharashtra, Madhya Pradesh,
Karnataka, Punjab, Tamil Nadu, Cochin, Punjab and Delhi.
On the basis of the field study and analysis, certain hinderances which can be
overcome by certain measusres like setting up an R&D centre and apparel park.
Providing training to labour, effective manpower utilization and RTW development
products.
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Melissa.Pinto
Dear Rajat,
I have received your synopsis as well as the confirmation of your external guide you through
the thesis. This letter is a formal approval to the topic proposed by you.
Please go ahead with the thesis. Make it a comprehensive thesis by using empirical data as
the basis of the research.
Furthermore, you are required to send me a total of at least 6 thesis guidance response
sheets at equal intervals before the coalescence of the thesis. Please find below the format
for the response sheet.
Regards,
Melissa
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CERTIFICATE
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ACKNOWLEDGEMENT
A Project Report is never successfully completed without the guidance from
the appropriate person. So, Now it I the right time to express my sincere gratitude
towards all those, who have helped me to complete the project.
Last but not the least I would like to appreciate my parents who have always
motivated me to do my work with utmost dedication.
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Table of Content
Overview of Indian Textile Industry .................................................. 1
Fibre and Yarn Production 6
Home Textile Industry 8
Exports 10
STRUCTURE OF THE INDIAN TEXTILE INDUSTRY 15
SWOT 16
GOVERNMENT INITIATIVES / POLICIES 18
SURAT 26
Overview of the Surat textile industry27
Future of Surat Textile market 30
SWOT ANALYSIS 31
Research Study35
Questionnaire
HINDERANCES FACED BY THE SURAT TEXTILE INDUSTRY:
Suggestions
Conclusion
BIBLOGRAPHY
SYNOPSIS
Response Sheet
Questionnaire
LIST OF TABLES
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TABLE PAGE
TITLE
NUMBER NUMBER
4 US General Exports 11
5 US Exports of Cotton 12
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